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Why Marketing Management Must Master Deep Digital Analytics

Pointclear

“But why,” she asked, “do I need to master deep digital analytics? She needs a bigger picture of the marketing return on investment, which is only available by looking deeply into the digital analytics. Of course, marketing analytics is not new and neither is digital analytics. It wasn’t an easy conversation.

Analytics 164
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Unlocking the Secrets of Revenue Attribution

SBI Growth

Joining us on is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo, the leading marketing automation software provider. Below is a timestamped summary of the show segments and the topics covered. If you’d prefer to listen to the podcast.

Marketo 207
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10 of the Best Lead Generation Software Tools for Your Business

Nutshell

10 best lead generation software tools Now that we’ve covered what lead generation software is and how it can help your business, let’s dive into 10 of the top lead generation tools: Nutshell CRM Leadfeeder Intercom LinkedIn Sales Navigator Unbounce OptinMonster Sumo Adobe Marketo Engage Leadpages AeroLeads 1. The best part? Don’t believe us?

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Can AI Predict Local Business Trends?

BuzzBoard

AI aids these businesses in their marketing efforts by providing comprehensive analytics, automating repetitive tasks, and devising personalized marketing strategies, thereby enhancing their ROI. Consider, for instance, the innovative work of Marketo, a marketing automation company. Learn more about Marketo’s success story.

Trends 52
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Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

Reporting and analytics can only be as good as the underlying data – if the data does not exist, the reports cannot be effective. In order to win more customers, these shiny features become the focus of the product roadmap vs. more basic needs such as reporting and analytics. Marketers’ needs are becoming more sophisticated.

Vendor 63
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What are the Responsibilities of a Data Quality Manager?

Zoominfo

The popularity of CRM systems like Salesforce and Microsoft Dynamics, and marketing automation systems (MAS) like Marketo and Pardot, has increased the need for data quality managers. Any sales-driven sector will also have a need for data quality management; the role typically reports up to the IT department.

Data 130
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How AI Enhances Sales Intelligence

Sales and Marketing Management

In other cases, they may receive contact details regarding new prospects from their marketing department or from lead generating platforms like Marketo. Once data is ingested by the AI-driven platform, sales reps can ask questions or include it in data analytics. Extended memory. Memory-driven sales.

Analytics 159