Understanding Your LinkedIn Company Page Analytics [VIDEO]

Vertical Response

version of Analytics about your Company Page, which helps you understand how your page works and which areas you need to enhance to improve traction. In this episode of Tips in 2 , we take you on a quick tour of LinkedIn Company Page Analytics.

Pinterest Analytics

Vertical Response

That’s where Pinterest analytics comes in. By understanding the analytics on your Pinterest business account, you can watch your website visits and sales grow. Bank of America is a great example of using Pinterest Analytics to identify top-performing pins and topics that users find most helpful. Pinterest Analytics can also help you understand your own impact. The post Pinterest Analytics appeared first on Vertical Response Blog.

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Twitter’s New Analytics: What You Need to Know

Vertical Response

Twitter Analytics is now offering users more tools than ever before to manage, organize and analyze their tweets and followers. Audience Insights provides small business owners with valuable information they can use in their social media campaigns.

Social Media Analytics Guide

Fill the Funnel

is most ­approp­riate when applied to the use of social media tools. Quit wasting your time on Social Media activities that are not producing results. Get the 2015 edition of Social Media Analytics Guide & learn how to measure success on social media.

6 Handy Tools to Monitor Social Media Success

Vertical Response

How’s a business supposed to cut through all that social media noise to make an impact? Many social media sites offer businesses tools to help you monitor your success – Are you taking advantage of them? Twitter Analytics. Hootsuite Analytics/UberVu.

Marketing Automation First Step is Social Media

Fill the Funnel

If you’re ready to get started with marketing automation, the easiest place to start is with social media. It’s very simple to start automating certain social media tasks, and you’ll quickly see how this saves you time for more value-added activity.

Facebook Releases Smart Content Tools & Improves Analytics

Vertical Response

Based on feedback from users, the social media giant released four new tools to allow business pages to reach specific people, interpret social media metrics and find content to share. Facebook has also beefed up its analytics page, Insights.

Social Media Marketing Automation Dos and Don’ts

Vertical Response

Using social media automation tools can help you maintain a consistent social media presence without sacrificing the rest of your work. Here are some dos and don’ts on how to integrate social media automation into your online marketing.

Webinar Replay: Tips for Using Social Media in B2B Marketing

Salesfusion

Did you miss our #InsightfulMarketer webinar with Oktopost on tips for using social media in B2B marketing? Daniel Kushner, CEO of Oktopost, shared some great insights around social media in the world of B2B marketing and best practices for successfully generating leads through social efforts.

17 Useful Social Media Listening Tools to Track Your Brand

Software Business Blog

Are you listening to what people are saying about you on social media? This article lays out the difference between social media monitoring and listening and helps you get started with both. Also: Check out the 6 Social Media Musts Your B2B Company Can’t Ignore in 2017.

Got 5 Minutes? Expand Your Social Media Presence With These Quick Tips

Vertical Response

Finding time to maintain your social media presence can be difficult, but expanding it? With a little help, you can build your social media presence while juggling other responsibilities. ” 3) Check out the current trending topics on Pinterest Analytics. Creating genuinely interesting posts about topics people are talking about is a great way to expand your social media presence. Social Media social media audience

Are You Committing Content and Social Media Sabotage?

Vertical Response

You may not realize it, but making it difficult for readers to share your content is committing content and social media sabotage. You’re obstructing eager readers who, might I add, are helping you with your social media marketing efforts for free, and getting your word out.

Keys to Creating Memorable Social Media Promotions

Vertical Response

How about a crazy successful social media promotion. Everyday, more business owners are turning to Facebook to boost their bottom line and every one of them wants to know one thing: What’s the secret to a successful social media promotion?

Exploring new frontiers of real time customer feedback

Brian Vellmure

Text Analytics allows companies to sort through vast amounts of unstructured feedback to surface patterns and themes captured in hundreds, or thousands, or even millions of conversations about your organization. This post is on behalf of the CIO Collaboration Network and Avaya.

How to Go Out on a Vine for Social Media

Vertical Response

Add Twitter’s Vine app to the growing list of social media marketing tools that businesses large and small are using to grow their brands. This app allows users to create six-second looping videos to share on social media.

Instagram Rolls out New Tools for Businesses

Vertical Response

Instagram has officially jumped on the ‘social media is for businesses, too’ bandwagon. ” The tools available for businesses will include: Account insights – Impressions, reach and engagement analytics.

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Your Next Sales Hire Shouldn’t Be a Sales Person

Fill the Funnel

The best and the brightest minds that understand the newest tools in big data and analytics are being hired at a rapid pace, locking them down before a competitor finds them. The United States alone faces a shortage of 140,000 to 190,000 people with deep analytical skills as well as 1.5

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How To Use Website Analytics To Get More Sales And Grow Your Business

Ian Brodie

When it comes to websites and online marketing, analytics is probably the last great unexplored frontier. Most people have a fair idea about their website and they know they should be using email marketing and doing stuff on social media.

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

Pointclear

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. After all, content is the “fuel” that drives the social media engine, right? This is hardly a rejection of social media or even Facebook.

How Timing Is Everything in Social Media Marketing

Increase Sales

As they say “timing is everything” and that is true even in social media marketing when looking to: Credit www.sxc.hu. When compared to a study conducted in October of 2012 by GetResponse , there is a dramatic drop off between Facebook social media marketing and email marketing. Not only does timing in social media marketing matter, many engaged in this increase sales marketing activity continue to post and send emails during non-engagement times according to YesMail.

How To Use Website Analytics To Get More Sales And Grow Your Business

Ian Brodie

When it comes to websites and online marketing, analytics is probably the last great unexplored frontier. Most people have a fair idea about their website and they know they should be using email marketing and doing stuff on social media.

19 Guerrilla Social Media Marketing Secrets

Social Media and Sales Strategy

With my experience in Social Media and sales I thought I would share with you how you can use this formula to effectively execute a Guerrilla Social Media Marketing Campaign. Your social media efforts, whether it is blogging, video podcasts, twitter or a combination of these tools must be executed with a one to two year commitment. The key thing is you will need to invest in Social Media. Be consistent with your message and on-line social media identity.

Facebook Announces New Detailed Video Metrics

Vertical Response

Facebook officially announced these new analytics in the product news section of their Facebook for Business blog: “These new metrics are designed to help you learn what’s resonating with people and determine how to more effectively create and promote your videos on Facebook.”

The Media Industry's Digital Road to Recovery

The 1to1 Media Blog

Customer Engagement Customer Experience Customer Loyalty Customer Service Data Analytics Marketing mediasroleindigitalmarketing realtimeenterprise socialmediaandnewspapers thebostonglobe

Global CEOs chart the course into unchartered waters for the Next Generation Enterprise

Brian Vellmure

“ Big Data, Analytics, and Insights. Analytics investments are finding a sweet spot tying the increased focus on customers to the ability to harness insights from data. Do CEO’s care about Social Media? Courtesy of Jay Cross [link].

Embracing Analytics to Improve the Customer Service Experience

The 1to1 Media Blog

But one thing that does unite the Las Vegas Valley Water District and FedEx is their respective passion for using customer analytics to improve the customer service experience. Customer Experience Customer Loyalty Customer Service Customer Strategy Data Analytics Emerging Trends Gartner & 1to1 Media CRM Excellence Awards analyticsatwork customerservicebestpractices gartner1to1mediacrmexcellenceawards

Non-Profits That are Doin’ it (Social Media) & Doin’ it & Doin’ it Well

Vertical Response

Social media marketing may seem challenging for any business, even non-profits. But MDG Advertising has created a super informative infographic citing just how stellar non-profits are doing on social media, as it’s become an integral part of fundraising.

‘Tis the Season: How to “Sleigh” Your Holiday Social Media Campaigns

Vertical Response

With cooler weather about to usher in the holiday season, it’s not too early to start making plans for your holiday social media campaign. Social media remains one of the most popular tools for business marketing, with 74 percent of marketers planning to increase its use within the next year, and 48 percent actively measuring related click-through rates. Overall, social media use increased 13 percent in the past year alone.

An Unlikely Romance: Social Media and Email Marketing

Inside Campaigner

Harnessing the love that’s in the air, social media is the perfect way to spice up customer relationships and drive engagement on a new channel. As completely separate communication platforms, social media and email are not exactly a conventional couple.

A Definitive Guide to Using Facebook Insights for Your Business

Vertical Response

Facebook has multiple metrics and analytics to help you with your marketing efforts. “The insights on a boosted post tell me what activity was generated around the money that I spent, which is really important,” says Derek Overbey, VerticalResponse Senior Social Media Manager.

5 Key Customer Experience Objectives for 2016

The 1to1 Media Blog

Customer Engagement Customer Experience Customer Loyalty Customer Service Customer Strategy Data Analytics Employee Engagement Marketing Mobile Marketing Sales Effectiveness Social Media 2016businessobjectives businesspartnerships customerexperiencetrends datapersonalization employeeengagement socialwebIt's the time of the year again when savvy customer experience leaders are planning their strategies for 2016.

Improve Sales Lead Generation via Marketing Analytics Part 3: Seven Findings

Pointclear

In this three-part series, the first article on marketing analytics looked at predictive targeting best practices, and the second article cited two sales lead generation programs to show how these processes actually drive improved results.

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8 Search Engine Optimization Tips Everyone Should Know

Vertical Response

Here’s a quick five: GetListed , Google Analytics , Google Webmaster Tools , Majestic SEO and Moz Analytics.

Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps

Pointclear

When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. Regular marketing analytics reviews are critical success factors supporting our mission.

Sales 21

Enabling Better Decision Making: The greatest Big Data challenge

Brian Vellmure

The sudden presentation of varying sizes, patterns, colors, and prices were overwhelming the underdeveloped analytical part of her brain. A recent study of a small sample of 20 somethings found that they switched media screens 27 times in an hour !

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Hoffman's Hot Seat: Connecting Predictive Analytics to Social Media.

The 1to1 Media Blog

Data Analytics. Social Media. Data Analytics. Gartner & 1to1 Media CRM Excellence Awards. Social Media. Topic: Hoffmans Hot Seat: Connecting Predictive Analytics to Social Media. Hoffmans Hot Seat: Connecting Predictive Analytics to Social Media.

Guerrilla Social Media Marketing ? Positioning | Social Media.

Social Media and Sales Strategy

Social Media Speaker Shane Gibson. Social Media Topics. Social Media Boot Camp. Guerrilla Social Media Marketing – Positioning. The first step in positioning through social media is to get to know your audience intimately. link] chiropractic social media.

Blog Carnival: Calculating the ROI of Social Media - Think.

The 1to1 Media Blog

Data Analytics. Social Media. Data Analytics. Gartner & 1to1 Media CRM Excellence Awards. Social Media. Topic: Blog Carnival: Calculating the ROI of Social Media. Blog Carnival: Calculating the ROI of Social Media. In business, we dont use social media for the sake of being social; we leverage social media to grow our business. Beyond Social Media ROI. -- Susan Etlinger , analyst, social media analytics and strategy, Altimeter Group.

The circus known as Dreamforce and the company behind it: A 2014 Retrospective

Brian Vellmure

However, the audience and media mostly received this as a new mobile app, so Salesforce adopted their message to the market’s maturity at the time. Salesforce is betting that their new clouds, Communities and Analytics, will be their next billion dollar businesses.

10 Steps Toward Effective Social Media Marketing - Think customers.

The 1to1 Media Blog

Data Analytics. Social Media. Data Analytics. Gartner & 1to1 Media CRM Excellence Awards. Social Media. Topic: 10 Steps Toward Effective Social Media Marketing. 10 Steps Toward Effective Social Media Marketing. Using social media is the hot trend in marketing. According to Joshua Mendelsohn, senior product marketing manager at Constant Contact , businesses need to combine email campaigns with social media marketing to be effective.