Social Media Analytics Guide

Fill the Funnel

is most ­approp­riate when applied to the use of social media tools. Quit wasting your time on Social Media activities that are not producing results. Get the 2015 edition of Social Media Analytics Guide & learn how to measure success on social media.

Marketing Automation First Step is Social Media

Fill the Funnel

If you’re ready to get started with marketing automation, the easiest place to start is with social media. It’s very simple to start automating certain social media tasks, and you’ll quickly see how this saves you time for more value-added activity.

Trending Sources

The Details Make All the Difference In Sales Results

Fill the Funnel

Social media platforms, newsletters, blogs, and websites have all become required to succeed in the market today. Analytics Web ToolsTools are making your online activity easier and more effective every day…or are they?

Social media ROI sucks! (Or, you can prove anything if you send out a survey)


Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. After all, content is the “fuel” that drives the social media engine, right? This is hardly a rejection of social media or even Facebook.

Your Next Sales Hire Shouldn’t Be a Sales Person

Fill the Funnel

The best and the brightest minds that understand the newest tools in big data and analytics are being hired at a rapid pace, locking them down before a competitor finds them. The United States alone faces a shortage of 140,000 to 190,000 people with deep analytical skills as well as 1.5

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Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps


When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. Regular marketing analytics reviews are critical success factors supporting our mission.

Just Make Sure Your Email Headline Is Marketing to the Right Sales Leads

Increase Sales

The email was from a digital firm marketing their social media analytics product. Marketing email headline email marketing message marketing message sales leads sales research social mediaToday I received this email headline “You’re breaking my heart.” ” First thought was “Great, now I am on a porn or foreign dating service distribution site” and my second thought was “Why didn’t my spam program catch this?”

How To Learn How You Compare To Your Competitors

Fill the Funnel

Track your content and then optimize both your tactics and strategy with the elegant analytics. 30 in 30 - 2013 Marketing Web Tools competition marketing Rival IQ social media How do you know how you compare to your competitors from your prospective customers view?

Go Google Me – An Interview with Fred McMurray

Increase Sales

Beyond his 23,000 Twitter followers, his thousands of LinkedIn first degree connections, this gentleman truly demonstrates how to effectively integrate social media into any marketing plan. Using ISP analytics is probably better than Google analytics. Fred shared the number one challenge facing small businesses to even mid size ones is “time” specific to the distribution of social media content.

How B2B Marketing Leaders Can Transform Click Data into ROI Insights

Sales Benchmark Index

Most companies are only getting a fraction of the value that is possible from Web Analytics. Refocusing your Web Analytics effort will enable you to drive results while setting the foundation to improve results.

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What Do the IDC Predictions Mean for the B2B CMO?

Sales Benchmark Index

Multi-channel coverage becomes an opportunity and a challenge area, as CMOs integrate media silos. Only 20% of marketers will receive formal training on analytics and customer data management. A top trend in B2B marketing is the adoption of the Marketing Operations role.

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PowerOpinions: Making Lead Scoring a Success Part 3 [Expert Advice]


Tactically this can be easier to do within functional groups (inside sales, paid media, etc.). Predictive Analytics, At Last. Chad Burmeister always has an interesting perspective: 2015 is the year of predictive analytics, finally.

Making it all connect: the power of sales enablement

Sales Training Connection

Content performance analytics. Plus, you’ll have the ability to pitch content via a wide range of media, track analytics to measure customer engagement, integrate with your existing sales platforms, and optimize your sales cycle with intelligent machine learning. By strengthening your sales pipeline with organized content, customer engagement, and potent analytics and connecting sales training, you’re setting your reps up for success.

#1 Reason You Need To Automate Your Marketing

Fill the Funnel

You need to be actively engaged and interacting with the members of your target market, whether on social media sites like Facebook or Twitter, or through face-to-face offline events or online webinars. Marketing automation is essential for every business.

PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus


Social Media: What's Hot? Click to start video at this point — Paul notes social media going mainstream is hot. Social media is becoming an integral part of the marketing mix for companies looking to grow their presence with both business and consumer clientele.


The First Rule of Sales, A Truly Philosophical Discussion

Increase Sales

In checking my website analytics, I discovered this search term of “first rule of sales” to be the second most frequently term searched for my website. Yet to increase sales especially in today’s B2B, social media and technology driven world requires people interacting and sharing those feelings. This gave me pause for concern because how many “first rules” do we find within the plethora of sales books, sales training and sales keynotes?

The 33 Best Slack Integrations and Apps for Sales & Marketing Productivity

Sales Hacker

Without further delay, here’s our top Slack integrations and apps for sales and marketing professionals (broken down by category): Analytics. Social Media. Analytics. Get daily updates on all the metrics you follow on Google Analytics. Social Media. Slack.

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Do Account-Based Sales Reps Really Need SDRs?

No More Cold Calling

So, as soon as salespeople sign a new customer, they move on to the next target—whomever predictive analytics has identified as the most qualified prospect. Here’s how to land and expand outside the box. “I’ve I’ve been waiting my whole life to say this.”.

Top 10 Best Practices from a Fortune 500 CMO

Sales Benchmark Index

Highlight the importance of social proximity; the connection distance in social media between prospects/customers and company contacts. To gain this insight, a focus on data and analytics must be embedded in the organization''s culture.

How To Create Smarter Sales Communication

Fill the Funnel

When trying to explain how Tellwise is different, I explain it as a converged communication platform of email, messaging and analytics. The audience control of social media and. The analytics of Google Analytics. What is the most inefficient part of the sales process?

Guest Post: How to Effectively Monitor Your Online Reputation

Jonathan Farrington

In today’s media saturated world, having a reputation tarnished can result in loss of business and overall organizational failure. In public relations, publics, or stakeholders, are divided into two categories: internal (employees) and external (community members, media, consumers) publics.

Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing


Among the capabilities Weber Shandwick will market via MediaCo are native advertising and digital media buying. Online content in the sales and marketing industries is dynamic and constantly changing.

Best Practices for Website Conversions


A best practice SEO strategy and an engaging social media presence can help bring visitors to your site, but getting them there is only part of the equation. a mouse moving toward the exit button) and offers built in A/B testing and analytics. reporting & analytics

10-Point Inspection for Top Sales Performance

Sales Benchmark Index

Most companies have regular meetings to review detailed analytics on how the advertising program is working. I don’t find the equivalent reviews and analytical checkups on the sales comp plan. Use internal social media to share successes. January is over.

A New Tool The Big Dogs Are Using To Maximize LinkedIn

Fill the Funnel

By automagically integrating the information you have in your LinkedIn Profile, your message will easily stand out from the crowd of automated scripts, mass mailings and social media blasts. Proposals or other multi-media documents along with your personal message. Real-time tracking and analytics (you might not like this stuff but I’ll bet your boss will!) - receive notification by email immediately when a prospect views your message. Been on LinkedIn for years?

The First Step for Online Sales Leads Generation

Increase Sales

Online sales leads generation from social media efforts, direct email marketing campaigns, whatever the marketing channel all direct the efforts back to an Internet website. Technology has expanded the opportunities for small business online sales leads generation.

Sales 12

How B2B Buyers Search for Tech Solutions


Analytics Advocate at Google Adam Singer confirms this at a ClickZ Live conference in San Francisco and adds that a person, on average, checks out 10.4 You might have outsourced your social media management, without providing guidelines on your corporate messaging.

5 Things Good Content Marketers Know About How to Grow Your Business by Jayna Locke

Increase Sales

Take the thrilling wonderland of social media marketing, for example. What analytics tools and success metrics will you use to track the impact of your content marketing strategy? Some days business marketing seems exciting and ripe with opportunity.

This is the One Thing Missing from the New Way of Selling

Understanding the Sales Force

They not only provide healthy nutritional advice and natural cures, but also expose the mainstream media, doctors, FDA and pharma for pulling the wool over our eyes and publishing so much misinformation. These tools include gamification, call technology, email marketing and analytics.

Factors That Contribute To Email Marketing Success

Jonathan Farrington

Social media marketing and mobile marketing campaigns are getting all the attention. However, the reality is when done right, the conversions from email marketing reach an unprecedented percentage, something that social media and mobile marketing would take ages to reach.

5 Sales Prospecting Lessons from Super Bowl XLIX

Score More Sales

The NFL has a media circus happening to make sure you are engaged in the biggest event in America. We can use metrics and analytics to show trends but sales is still humans interacting with other humans so exact science does not happen.

The 30+ Most Desirable Sales Skills & Traits You MUST Develop To Become An Unstoppable Rep

Sales Hacker

Many companies are revving up their branding and marketing strategies and by adopting technology enablers such as CRMs, sales automations, and data analytics. This soft skill coupled with software automation, analytics and other technologies delivers significant ROI for any business. .

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Sales Tips: Qualitative or Quantitative Data – Which is Better?

Customer Centric Selling

Thankfully, text analytics is helping to make the analysis, interpretation and reporting of qualitative data much less labor and time intensive. Text analytics that includes sentiment analysis is even better. Sales Tips: Qualitative or Quantitative Data – Which is Better?

Sales Hacker’s Top Sales Trends & Predictions You MUST Be Aware Of In 2018

Sales Hacker

By 2020, 70% of sales teams will be using analytics to understand their customers. AI, machine-learning, and predictive analytics can all be applied to solve this problem. Yes, it does work and yes reps are actually crushing it on social media. It’s that time of year again.

Why Your Sales Ops Plan for Next Year May Already Be Obsolete

Sales Benchmark Index

Planning for new analytics software, Business Intelligence platform or new/upgraded CRM? Increased use of blogs, video, webcasts and social media are aimed at the new buyer. Most companies are in the heart of their planning process for 2014.

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The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)


For example, a leading analytics firm I worked with tailored their nurturing program to 4 different verticals and multiple scenarios within each vertical. Phone, postal letter, and social media add to the mix. This year I've been talking a lot about Nurturing.

The Evolving Risks and Roles of CISOs in 2016

DiscoverOrg Sales

Last year, CISOs were confronted with an abundance of cyberthreats and data breaches, affecting banking, healthcare, government, media, telecommunications, and other industries. ” Trends suggest that data and analytics will be a top focus in 2016.

Account Based Selling Teams Should Never Pitch

No More Cold Calling

Sales teams do have predictive analytics, and access to social media and the wealth of information it provides. “A man leaves home and turns left three times, only to return home facing two men wearing masks. Who are those two men?”.

Northern District of California Enjoins LinkedIn from Preventing Scraping of Public User Profiles

Keith Rosen

In a decision that may have profound implications for social media companies, the big data industry and website terms of use everywhere, Judge Edward Chen of the Northern District of California granted hiQ Labs’ motion for preliminary injunction on August 14, 2017, enjoining LinkedIn from “preventing hiQ’s access, copying, or use of public profiles on LinkedIn’s website.”

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16 Sales Prospecting Tips to Crush Your Next Call

Hubspot Sales

Warm up leads on social media first. 1) Warm them up on social media. That’s why you should try to interact with buyers on social media before you call. 4) Try a conversation analytics platform. Sales prospecting tips. Be confident. Do prospecting in chunks.