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Improve Sales Lead Generation via Marketing Analytics Part 2: Two Examples

Pointclear

In the first article on marketing analytics , I discussed the best-practice processes involved in the review, assessment and continuous enhancement of sales lead generation programs to achieve improved results. Example 1: A shift in scoring criteria drives higher results. 22% of more than 20,000 raw leads converted to qualified leads.

Lead Rank 162
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6 Marketing Strategies for B2B Customer Retention

Sales and Marketing Management

Penetration marketing. After managing to score conversions, you should focus on penetration marketing and developing your strategy. What is penetration marketing in the first place? In most businesses, penetration marketing is also known as account marketing. Prevent defection.

Retention 238
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Top 10 Best Practices from a Fortune 500 CMO

SBI Growth

Understand the differences between cultures, languages, economic dynamics, technologies penetration and religion. To gain this insight, a focus on data and analytics must be embedded in the organization''s culture. Data analytics must be tied to the business strategy, easy to understand and integrated into marketing processes.

Lead Rank 325
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Business Development vs. Sales: Getting the Best of Both Worlds

Zoominfo

During a phase of general consolidation in your business, when you’re not pushing to scale or to penetrate new industries, you can give equal priority to sales and business development. What to Look for in a New Business Development Representative Perhaps you’re at an early stage of growth, or you’re gearing up to scale your business.

Hiring 130
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If Technology is Not the Answer to Solving Sales Problems, What Is?

SBI Growth

In this case, we needed to know all of the companies within a given zip code, their potential spend and account penetration. Through 2012, 80% of organizations will struggle to recruit the talent required to meet their business analytics objectives,” according to Gartner. Follow @DanBernoske. Follow @MakingTheNumber.

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Executive Interview: Mark Kopcha of @Revegy

SBI

What insight or analytics can you offer to further your buyer’s goals and objectives? Areas we commonly see a focus on include improvement in deal size or velocity, increased account penetration of white space, and customer satisfaction scores. Then, think about how that can be improved. How can you provide more value upfront?

Lead Rank 177
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Business Development vs. Sales: Getting the Best of Both Worlds

Zoominfo

During a phase of general consolidation in your business, when you’re not pushing to scale or to penetrate new industries, you can give equal priority to sales and business development. Your business development expert will perform essential market research to discover new market segments where your product can penetrate.

Hiring 130