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Predictive Sales Analytics: The New Normal?

Smart Selling Tools

Developments in Analytics technology is driving genuine innovation in the form of predictive sales analytics – a move that is shifting the new normal of what the B2B sales process looks like. Predictive analytics is an estimated $5 billion market that has seen $1.2

Will Industrial Analytics fuel the jump to IIoT Hyperspace?

Babette Ten Haken

Industrial analytics can become the fulcrum for competitive advantage within the industrial IoT (IIoT) space. However, advantage is gained based on how companies wield analytics platforms and tools. Data-rich but Industrial Analytics Insights-poor.

“Incentives Drive Behavior” Cracking the Code with Predictive Analytics #CALDC3

Smart Selling Tools

Additional revenue can be generated without the participation of a salesperson. CallidusCloud held their Connections conference last week at the Wynn in Las Vegas.

Smart Selling Visions: Up-Close with Top Revenue Leader K.V. Rao, CEO of @AvisoInc

Smart Selling Tools

Aviso provides the leading predictive insights software designed to help sales teams optimize their performance and exceed their revenue goals. The customer/revenue lifecycle spans marketing, sales, and customer success.

Demand for speed driving investment in customer analytics & marketing technolgy

Brian Vellmure

When he asked what the conference was about, I replied “analytics”. I began to touch on the use of analytics in sports, making better strategic decisions based on a number of variables: Was it better to repeatedly pound it in to the block, or fire away from 3 point range, or a mix of both? Analytics growing in strategic importance. There is also plenty of posturing and championing of new roles like Chief Data Officer, and Chief Analytics Officer.

Smart Selling Visions: Up-Close with Top Revenue Leaders

Smart Selling Tools

But how do you access and understand the vast amount of constantly changing business data with applications that only segment data on traditional facets such as location, revenue, employee size and industry code? We’ve launched a new weekly blog feature.

Challenges Transitioning to Universal Analytics

Software Business Blog

Ever since Universal Analytics was announced back in 2012, questions filled the minds of web analysts all around the world. Recently, Universal Analytics rolled out of Beta – it’s set and ready to go – the question is, are you? How is Universal Analytics Different?

The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How


In part one , I provided insight into the why and what of a lead-to-revenue assessment. Marketing and sales technology: Are our systems integrated and improving the efficiency and effectiveness of our lead-to-revenue process? Step 1 – Revenue Influencer Feedback.

Smart Selling Visions: Up-Close with Top Revenue Leader Greg Sherrill, CEO of @ChannelRocket

Smart Selling Tools

We help deliver instant, customized content to the salesperson on any device – shortening sales cycles and increasing revenue. And are you aligned on revenue, customer acquisition and retention goals and metrics?

Smart Selling Visions: Up-Close with Top Revenue Leader Al Lieb, CEO of @ClearSlide

Smart Selling Tools

ClearSlide also collects detailed analytics about how customers interact with the content. This post is part of a series of Executive Interviews of top sales and marketing solutions company executives.

Avangate Spring ‘16 Release: Maximize Revenue Growth with Conversion & Retention Enhancements

Software Business Blog

With the Spring 2016 release, Avangate continues to build on its all-in-one platform designed to accelerate your path to revenue and enhance customer relationships. New analytics and business intelligence features simplify the way you access your Key Performance Indicators for your business.

4 Ways Real Companies Sell Smarter with Sales Analytics

Microsoft Dynamics

A paltry 15 percent of organizations use analytics to drive objectives. Investing in analytics isn’t just a nice idea if you have the time and money to make it work. Analytics can turn traditional methods into sure-fire outreach. No special analytics background required.

Smart Selling Visions: Up-Close with Top Revenue Leader Umberto Milletti, CEO of @InsideView

Smart Selling Tools

In today’s world, companies need to develop targeted, engaging communication with their market, and having relevant, timely intelligence is the key to energizing all types of revenue-driving activities.

Smart Selling Visions: Up-Close with Top Revenue Leader Adam Hollander, CEO of @FST_Games

Smart Selling Tools

Adam: From a marketing and sales perspective, companies are getting much smarter around using digital tools and analytics to refine and optimize their process for reaching, acquiring and retaining their customers.

Smart Selling Visions: Up-Close with Top Revenue Leader Barry Nelson, CEO of @theFactorLab

Smart Selling Tools

It delivers unique analytics so you can identify easier and simpler ways to improve. This post is part of a series of Executive Interviews of top sales and marketing solutions company executives.

Smart Selling Visions: Up-Close with Top Revenue Leader Garin Hess, CEO of @DemoChimp

Smart Selling Tools

We’re unlocking that additional revenue growth that companies could have with the exact same sales force but are currrently leaving on the table. This post is part of a series of Executive Interviews of top sales and marketing solutions company executives.

Smart Selling Visions: Up-Close with Top Revenue Leader Mark Kopcha, CEO of @Revegy

Smart Selling Tools

Unlike traditional CRM and SFA solutions that provide a historical view of account activity, Revegy focuses on what activities need to be performed to minimize risk, grow revenues and boost win-rates.

80% Of Our Revenue Comes From…….

Partners in Excellence

We’re all enamored with analytics and what they can tell us about our customers and our business. 80% of our revenue is generated by 20% of our sales people. Here’s the premise: “80% of our revenue comes from our top N customers.” Data is powerful.

How to Maximize ESD Revenue with Effective Cross-Selling

Software Business Blog

Now, let’s look at cross-selling tactics that can give your revenue a big boost. Note: You can also explore up-selling here, by proposing a higher-priced ecommerce software platform with SEO, analytics and email management.

Smart Selling Visions: Up-Close with Top Revenue Leader Geoff Rego, CEO of @myHushly

Smart Selling Tools

Leveraging big data technology to more accurately predict propensity to buy, revenue attribution to marketing analytics, sales enablement that can make a dramatic impact to a sales team’s overall success are top marketing initiatives of best-in-class companies.

When Do You Really Need a Chief Data Officer?

Tech Bytes

Data is now recognized as a fundamental business asset, a natural resource, a driver of innovation, a source of revenue, a creative force for new products and new wealth, and a job opportunity gold mine for those with the right skills.

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Make Marketing More Efficient by Embedding Analytics on Top KPIs


Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Embedded analytics can deliver intuitive performance reports right where you need them—within your CRM system. Embedded analytics can make marketing more efficient by providing timely new insights with previously unknown information about how your leads perform once they enter the sales pipeline as opportunities.

Combining Google Analytics & Your Sales Funnel to Create the Perfect Lead Gen Formula

Buyer Zone's Lead Generation Blog

Much has been made in recent years of the value of Google Analytics (or other onsite analytics) to your marketing campaigns, but it is so easy to get lost in that data and start focusing too much on metrics that really don't matter. You can break everything down by revenue.

#Slacktivism in #SocialSelling and Impact on Revenue – Sales eXchange 227

The Pipeline

Mining these data for insight — so-called social media analytics — does not “engage the unengaged”; quite the opposite.” By Tibor Shanto - I recently read an article about Slacktivism.

Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps


When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. Regular marketing analytics reviews are critical success factors supporting our mission.

3 reasons why Shopping Cart Custom Domains will mean the end of your web analytics problems

Software Business Blog

After reviewing hundreds of Google Analytics implementations on ecommerce websites one thing caught my eye: more than 90% of Google Analytics tracking of third party shopping carts end up with errors. That’s where Avangate Analytics MiniBible V3.0

3 reasons why Shopping Cart Custom Domains will mean the end of your web analytics problems

Software Business Blog

After reviewing hundreds of Google Analytics implementations on ecommerce websites one thing caught my eye: more than 90% of Google Analytics tracking of third party shopping carts end up with errors. That’s where Avangate Analytics MiniBible V3.0

Key Take-aways from 3 Compelling Sessions at #DemandCon

Smart Selling Tools

Most interesting quote: It’s not just about email analytics (number of opens, click-throughs, etc.) Most interesting stat: When asked how they performed against revenue plans over the last 12 months, 44% were below plan while 56% were above plan.

The circus known as Dreamforce and the company behind it: A 2014 Retrospective

Brian Vellmure

Salesforce 1 is the underlying platform for all of their clouds (at least in their messaging); Sales cloud, Service cloud, Marketing cloud, Community cloud, and Analytics cloud (also “announced” at this year’s Dreamforce).

Cool Companies Interview Series – About Big Content with Treparel  

Software Business Blog

Still, with the help of Business Intelligence and Business Analytics tools, most companies are focusing on analyzing, reporting on and visualizing structured data (financial data), essentially tackling just 20% of the enterprise data and neglecting the remaining 80%.

What midsize enterprises can learn from baseball’s small market teams on Opening Day 2014

Brian Vellmure

These teams, like the New York Yankees and Boston Red Sox have the budget to acquire high profile athletes, have lucrative TV deals and millions of fans in their home markets and beyond, contributing significant licensing revenue. Better Analytics.

Sales Leadership – A FREE Health-Check

Jonathan Farrington

Essentially, the task of the sales leader is to produce revenue for their company through the operations of the sales staff for whom they are responsible. . Yesterday I voiced my concerns about the poor quality – in general – of sales management today.

Webinar Replay: Tips for Using Social Media in B2B Marketing


Below are some best practices Kushner discussed around content and analytics. What are the four major analytics to measure in your social efforts? For more insight into how B2B companies drive revenue through social, watch the full webinar replay here.

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Global CEOs chart the course into unchartered waters for the Next Generation Enterprise

Brian Vellmure

This is lending itself to the creation of new value chains, new revenue models, and in some cases, new industries. “ Big Data, Analytics, and Insights. Courtesy of Jay Cross [link].

How to Get the Most Out of Google Analytics

Vertical Response

Google Analytics , (or GA for those in the know), is the true alpha male of its division – The name has become synonymous with free web analytics tools. However, fear no more, here are 5 custom Google Analytics reports that will make your life easier (and revenue greater). The post How to Get the Most Out of Google Analytics appeared first on VR Marketing Blog.

Enterprise Software Chronicles: A synthesis of the rapidly evolving customer technology landscape

Brian Vellmure

With ExactTarget , Salesforce picks up a company with a large install base with at least twice the revenue of Marketo and for likely less than twice the multiple of trailing twelve months revenue. InQuira and Endeca – Big Data & Analytics. Speaking of analytics.

It’s in the Numbers: Building High-Performance Sales Teams Through Data Analytics

Sales Training Advice

Everybody talks about data analytics in marketing and how it’s critical to find prospects who look like your existing customers. But data analytics is just as important for finding, hiring, managing, and retaining the right talent. Through a combination of predictive analytics and behavioral insights, you can now find not only the right person for the job, but also someone who’s highly likely to succeed in the role.

The Best Sales Tools to Skyrocket Your Revenue


Improving revenue growth is an important part of the job for everyone in business. This is especially true for small businesses where having the best sales tools can help skyrocket your revenue. As you can see, there are several areas to consider when boosting your company’s revenue.

5 Tips for Email Marketers to Leverage the Right Data

Inside Campaigner

Data analytics. Google Analytics for a Holistic Perspective. Google Analytics is a great tool to integrate into email marketing. Google Analytics can measure time spent on the site, links clicked, revenue generated and other behaviors from the path to purchase.

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8 Ways Big Data Will Impact Sales in 2017


The research conducted by McKensey has discovered that more than 25% of business revenue comes from innovative pricing decisions. Pricing has the potential to drastically improve company’s revenue. Setting the best prices is a major analytic challenge, especially in big companies that sell thousands of products per day. In the near future, they’ll use big data analytics in order to improve the customer responsiveness in their campaigns and gain a greater customer insight.

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