article thumbnail

How to Measure the ROI of Digital Marketing for a Small Business?

BuzzBoard

Defining ROI in the Context of Small Business Digital Marketing In digital marketing, understanding the concept of Return on Investment (ROI) is crucial, particularly for small businesses. In digital marketing parlance, ROI exhibits the profitability of the digital marketing efforts.

article thumbnail

Why Marketing Management Must Master Deep Digital Analytics

Pointclear

“But why,” she asked, “do I need to master deep digital analytics? She needs a bigger picture of the marketing return on investment, which is only available by looking deeply into the digital analytics. Of course, marketing analytics is not new and neither is digital analytics. It wasn’t an easy conversation.

Analytics 164
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Content Marketer’s Guide to Predictive Analytics

Zoominfo

Today we give you a guide to content marketing and predictive analytics—what this means, how to use predictive analytics, and other important considerations. What is Predictive Content Analytics? In short, a predictive content analytics model helps improve content efficiency, reduce content wastage, and boost content engagement.

Analytics 167
article thumbnail

The Sales Learning Analytics That are Instrumental for Measuring Sales Performance

SBI

The Sales Learning Analytics That are Instrumental for Measuring Sales Performance. How Sales Learning Analytics Develop Your Sales Team. Sales analytics retrieved from CRM systems don’t tell the full story of what sales representative development needs are. What Your Sales Learning Analytics Dashboard Should Look Like.

Analytics 148
article thumbnail

Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

Join Achinta Mitra, Founder and President of Tiecas, Inc, as he explains how, despite the long, grueling buying cycle, you can prove the ROI of your content marketing. You'll learn: How to measure your content's value - no matter how comfortable you are with analytics and data. and win (or keep!) buy-in from your higher-ups.

article thumbnail

Mastering Sales ROI in Manufacturing: Navigating Through a Sea of Data with Strategic Analytics and Reporting

SugarCRM

Welcome back to our series’ fourth and last part: Mastering Sales ROI in Manufacturing: A SugarCRM Guide. This last part will discuss how you can strategically navigate analytics and reporting by monitoring and tracking with the right analytics tools and reporting structures. What Is Data Analytics? Through data.

article thumbnail

Keeping Score: How to Use Sales Enablement Intelligence to Prove ROI

Allego

In its recent State of Sales Analytics study, Gartner reported that “only 55% of sales teams standardize metrics across all business units, regions, and teams within the sales function itself.” Sales analytics can remedy that. But the challenge of understanding sales analytics is real. Sales Learning Analytics. >

Lead Rank 118