article thumbnail

How Sales Content Analytics Helps Revenue Teams Close More Deals, Faster

Mindtickle

According to the Demand Gen Report , more than half of B2B buyers rely on sales content to guide their purchase decisions more now than in the past. Revenue organizations have heard the message loud and clear, and most invest time and effort in producing content for their sellers to use throughout the sales cycle.

article thumbnail

The Content Marketer’s Guide to Predictive Analytics

Zoominfo

Today we give you a guide to content marketing and predictive analytics—what this means, how to use predictive analytics, and other important considerations. What is Predictive Content Analytics? In short, a predictive content analytics model helps improve content efficiency, reduce content wastage, and boost content engagement.

Analytics 167
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is Sales Analytics? A Complete Guide

Highspot

Sales analytics ultimately outlines where your strengths and weaknesses are in terms of your sales process and each individual rep, and does so in three key areas: productivity, proficiency, and performance. In this blog post, we will delve into sales analytics and how it relates to sales enablement.

article thumbnail

Science and the Length of Your Sales Cycle

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan When Objective Management Group (OMG) evaluates a sales force, 1 of the 26 questions we answer for clients is, Can You Shorten Your Sales Cycle? ". As you can see from the image above, nobody was following an effective sales process.

article thumbnail

Why Sales Analytics Is Essential to Navigating an Uncertain Market

Chorus.ai

That’s why making full use of data via a high-functioning sales analytics program is vital to ensure your business’s safe passage through an uncertain market. Good sales analytics isn’t just a question of knowing what metrics to measure or which are more valuable in times like these. What Is Sales Analytics?

Analytics 114
article thumbnail

Three Ways AI And Sales Analytics Work Together

Sales and Marketing Management

Here are three use-cases in which AI and sales analytics can work together today: . However this process is time consuming, not comprehensive, and it’s nearly impossible for sales forecasts to be entirely correct based on a small sample of phone calls. Reduce pipeline volatility and unpredictability. Boost your win rate.

Analytics 149
article thumbnail

Make Marketing More Efficient by Embedding Analytics on Top KPIs

Pointclear

Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Frank''s remarkable 25-year career of driving marketing and sales operations divisions within Fortune 500 and start-up organizations is highlighted by his passion for business development and empowering others to succeed.

Analytics 216