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Essential Guide to Sales Readiness

Highspot

Sales readiness bridges the gap between enablement and execution. This leads to improved customer interactions, shorter sales cycles, and increased revenue. Embracing sales readiness can be transformative for any sales team, offering benefits that elevate performance and boost results.

Hiring 59
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B2B Sales Transformation Tactics to Implement Right Now

Showpad

While many businesses may have been hesitant, thinking such tech is too advanced, these technologies have many applications in business and B2B sales. Showpad Content, for example, uses AI to generate content recommendations to fuel buyer engagement and the sales cycle. But what should sales managers and leaders be tracking?

B2B 83
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Highspot Announces Global Virtual Customer Conference Spark 2021

Highspot

The conference will also feature demonstrations of Highspot’s new, transformative capabilities for content, training, coaching and analytics, as well as interactive workshops and discussions where attendees can learn how to maximize their Highspot investment and drive organizational change through their sales enablement practice.

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B2B Sales Training Techniques and Best Practices

Highspot

Here’s what the B2B sales cycle looks like: Prospecting: This business development is where the sales process begins, as sales reps search for potential clients who might need their products or services. It starts with prospecting for potential leads, then moves through to negotiation and closing the deal.

B2B 52
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6 Characteristics of an Effective Sales Training Platform

Showpad

It must support your sales training program. Not all of the elements of the onboarding processes you follow for new sales agents need to be virtualized — there must be room for workshops and informational sessions where you discuss the interpersonal aspects of sales in real time.

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Adopting artificial intelligence in your sales process

PandaDoc

Conducting an unbiased audit ensures you capture the true challenges faced across the sales team. Start by conducting a thorough audit of your sales process. Run workshops or surveys to understand the daily challenges of your team members. List all sales and marketing software, CRMs, analytics tools, data storage systems, etc.,

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Objection Handling in Sales: Everything You Need to Know

Chorus.ai

Early on in the sales cycle, ask your prospect for feedback by saying, “Does our solution meet all of the requirements you have? Rather than tell you “this isn’t a priority” or “my team is not understanding how we’ll drive ROI/value,” the prospect hedges and the sales cycle drags on. Do you have any concerns?”