article thumbnail

New Ideas Don’t Have To Be “New”

Partners in Excellence

If we’re doing our jobs right, if we are researching our customers and their markets, of we are looking at competition, it becomes very difficult for us to see something new. Some years ago, we ran an innovation workshop with a couple of clients. Something we’ve never seen or considered before.

Apparel 79
article thumbnail

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

Internet Fueled Buying Cycles on the Rise – In the B2C space, the Internet has fundamentally changed how books, apparel, electronics, music, cars and other goods are bought and sold. From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1.

ROI 40