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The Straight-Forward Guide to Target Markets

Hubspot Sales

Every sales team and entrepreneur need to know their customer. For example, if you’ve created a B2B Software product that helps remote construction teams, you’d probably focus on other companies within the construction industry. They offer apparel, equipment, shoes, and accessories. Who is the ideal fit for your offering?

Apparel 115
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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

Every company has its eyes on its bottom line and, in turn, is mindful of its profit margin — the most definitive metric of how successful your sales efforts are, relative to your expenses. Find gaps in your sales process where a disproportionate number of prospects fall off. Apparel: -3.94%. Construction Supplies : 5.86%.

Margin 103
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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

As a sales professional, you’re sending emails all day, every day. Arts & Entertainment, Construction, Human Resources, Legal & Government, and Real Estate have the highest open rates. Construction: 45%. What is the average email open rate for construction companies? Maybe your current rate is 20%. Biotech: 37%.

Industry 138