article thumbnail

5 Ways to Improve Customer Retention With Storytelling

Zoominfo

You’ve heard it before and we’ll say it again: It’s more cost-efficient to retain existing customers than it is to acquire new customers. This statement pops up during every conversation about customer retention for one simple reason— it’s true. Customers buy — and continue to buy — from brands they’re emotionally connected to.

Retention 189
article thumbnail

Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

The other quadrants include customer loyalty , offer expansion , and company transformation. This concept represents the full amount of companies or consumers that could become customers or the total revenue possible for a product to generate. The ease or difficulty in addressing customers’ needs in a new market.

Lead Rank 211
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Unpacking the Layers of a Successful Customer Acquisition Strategy

Pipeliner

A business’s success depends on how effectively it acquires and retains customers. Therefore, you must develop an effective customer acquisition strategy that delivers value to your customers while generating revenue for your company. What Is Customer Acquisition? Defining Your Target Audience. A Well Defined Strategy.

article thumbnail

Incentive Gift Cards Continue to Delight

Sales and Marketing Management

are increasingly using gift cards as a reward tool for multiple groups (channel, sales, employee and customer), and that investment in gift card rewards is both significant and growing. These retailers’ buyers negotiate amazing deals with top designers and pass the savings to customers. businesses?—?fully fully 61 percent?—?are

article thumbnail

Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

The other quadrants include customer loyalty , offer expansion , and company transformation. This concept represents the full amount of companies or consumers that could become customers or the total revenue possible for a product to generate. The ease or difficulty in addressing customers’ needs in a new market.

Lead Rank 130
article thumbnail

Beyond Likes & Follows: Measuring the Real Impact of Digital Marketing

BuzzBoard

It offers essential data, such as the number of unique visitors or sessions, and aids in scrutinizing customer behavior and engagement levels. These indicators could range from website traffic and conversion rates to customer engagement. Case in point, American Apparel, a retail clothing firm, benefited tangibly from digital marketing.

Apparel 52
article thumbnail

Transform Your Side Hustle Into Full-Time Success

Smooth Sale

Craft a branding strategy that captures who you are while communicating why your business matters to customers. Affordable small business websites can open doors to millions of potential customers – driving sales upward and surpassing projections. Your digital storefront matters; make the most of it.

Scale 104