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New Ideas Don’t Have To Be “New”

Partners in Excellence

We constantly struggle with innovation and insight, whether it’s for our own organization or our work with customers. Likewise, we struggle with “how do we provide insights to our customers?” It’s similar with insights, our perspectives are limited by our experience and those of our customers.

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

Internet Fueled Buying Cycles on the Rise – In the B2C space, the Internet has fundamentally changed how books, apparel, electronics, music, cars and other goods are bought and sold. As a common example, an Internet empowered prospect will often self-diagnose their issues, but may not do so completely or accurately.

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