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The Hidden Treasures in Enterprise Accounts

Pipeliner

If you’re serving Geico, the insurer, why might you have possible opportunities with Fruit of the Loom, the apparel firm? In enterprise accounts, decision-makers come and go. Think about it. Or Net Jets, the aviation leasing firm or Dairy Queen, the ice cream chain? Of course not.

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The Two Sides of the Deep and Wide Coin

Pipeliner

If you’re serving Geico, the insurer, why might you have possible opportunities with Fruit of the Loom, the apparel firm? A key client decision-maker with whom you have a great relationship can retire or move on. Think about it. Or Net Jets, the aviation leasing firm or Dairy Queen, the ice cream chain?

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Enterprise Accounts – The Seeds of Growth

Pipeliner

If you’re serving NetJets, the aviation leasing firm, why might you have possible opportunities with Fruit of the Loom, the apparel firm? In enterprise accounts, decision-makers and contacts come and go. And your track record of successful delivery is the springboard to those connected prospects. Think about it.

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

Internet Fueled Buying Cycles on the Rise – In the B2C space, the Internet has fundamentally changed how books, apparel, electronics, music, cars and other goods are bought and sold. From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1.

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Let us examine each of the trends and research in detail: Internet Fueled Buying Cycles The Internet has made more information available via more channels, and this wealth of information is being leveraged by buyers to make key purchase decisions, redefining how, when and where buyers engage, select and purchase your solutions.