7 Awful First Sentences That Are Killing Your Outreach Emails
Hubspot Sales
JUNE 5, 2018
If you’re going to start with a stat, make sure that you personalize it to the prospect’s unique situation and weave it into your email naturally, like so: "Email marketers like yourself usually struggle to improve their open rates. After all, the average consumer has 300% more unread emails in their inbox than four years ago.
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