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New Ideas Don’t Have To Be “New”

Partners in Excellence

We do it through some sort of groupthink process, perhaps getting our best sales people together, or getting marketing/product management together to come up with new ideas. Or maybe it’s looking in completely different disciplines or markets. Some years ago, we ran an innovation workshop with a couple of clients.

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets.

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