5 Ways to Improve Customer Retention With Storytelling
Zoominfo
AUGUST 26, 2019
Example: Pretend your company sells gym apparel— which means you have a lot of competitors. Instead of both individuals discovering your high-quality, affordable apparel at exactly the same time, one of your characters asks the other about a flashy new jacket. Why would they buy a product you sell? What problem do they need to solve?
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