Sales and Marketing Alignment: 3 T’s for a Clear Path to Success
AUGUST 16, 2019
Take SailPoint for example, the Texas-based cybersecurity software company that delivers identity governance to enterprises all around the world. Aprimo understands the value of a unified platform that can get them in front of qualified accounts with tailored content before contact is ever made, putting them ahead of the competition. . Like family dynamics, sales and marketing dynamics can be… Interesting. .