article thumbnail

PODCAST 151: Leads Don’t Matter: Moving From a Sales-led to a Product-growth Orientation with Stephanie Cox

Sales Hacker

And I knew him because he started Aprimo and was the CEO of there. But now, our product lead is our funnel. One of them was Bill Godfrey, one of the founders of Lumavate. He reached out and asked if I would have coffee with him to talk about this opportunity. So I took the coffee. It was one of those unique opportunities. .”

article thumbnail

Sales and Marketing Alignment: 3 T’s for a Clear Path to Success

Sales Hacker

B2B buyers are now in control of the information flow during the buying process, leaving sales and marketing teams to operate in the dark for most of the journey or the “Dark Funnel.” So how can we get out of the dark funnel and get back on track with our sales and marketing efforts? . Light up the dark funnel with customer insights .