article thumbnail

Sales and Marketing Alignment: 3 T’s for a Clear Path to Success

Sales Hacker

B2B buyers are now in control of the information flow during the buying process, leaving sales and marketing teams to operate in the dark for most of the journey or the “Dark Funnel.” So how can we get out of the dark funnel and get back on track with our sales and marketing efforts? . Light up the dark funnel with customer insights .