Sales and Marketing Alignment: 3 T’s for a Clear Path to Success
AUGUST 16, 2019
Like family dynamics, sales and marketing dynamics can be… Interesting. . BUT just like there is a path to a drama-free Thanksgiving, Sales and Marketing alignment is possible. B2B buyers are now in control of the information flow during the buying process, leaving sales and marketing teams to operate in the dark for most of the journey or the “Dark Funnel.” In fact, according to Forrester , only 12 percent of B2B sales and marketing teams have confidence in their data.