Sales and Marketing Alignment: 3 T’s for a Clear Path to Success

Sales Hacker

And because our traditional marketing efforts are no longer cutting it — emails are going to “unsubscribe island,” and prospects aren’t showing up for events, for example — pipeline isn’t progressing and we have no understanding of why. . With these insights, we know the keywords prospects care about, so we incorporate those words and phrases in our subject line, confident our emails will get opened … .