Remove Aprimo Remove Prospecting Remove Sales Remove Sales Operations
article thumbnail

Sales and Marketing Alignment: 3 T’s for a Clear Path to Success

Sales Hacker

Like family dynamics, sales and marketing dynamics can be… Interesting. . BUT just like there is a path to a drama-free Thanksgiving, Sales and Marketing alignment is possible. And it’s why customer insights, revenue operations, and a platform approach are critical. Revenue operations. And it’s getting worse. .