Sales and Marketing Alignment: 3 T’s for a Clear Path to Success
AUGUST 16, 2019
According to Forrester, the early bird catches the worm, with a significant 74 percent of all deals going to the provider who helps “establish the buying vision,” while only 26 percent goes to the vendor who “responds to a request.” . Aprimo understands the value of a unified platform that can get them in front of qualified accounts with tailored content before contact is ever made, putting them ahead of the competition. .