Zoominfo

SEPTEMBER 16, 2020

But how does this connect to B2B brand development? Why Is B2B Brand Development Important? Yet those of us in the B2B space are also well aware that branding is every bit as important in our industry. The benefits of a well developed B2B brand are far and wide. Your B2B website is no exception. Salesforce.

B2B 261

B2B Social Media Hubspot Channels 261

SocialSellinator

APRIL 24, 2024

In this article, we'll show you how to use LinkedIn to market your B2B stuff like a pro. There are over 700 million professionals on there, so you've got a huge audience to tap into. It's like a goldmine for connecting with the right people and getting leads for your business.

LinkedIn 57

LinkedIn GoldMine B2B Marketing 57

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. B2B customer pain points can generally be split into four different categories: Productivity, financial, processes, and support. Yet in the world of B2B, there are certainly some common pain points that we all can relate to.

B2B 277

B2B Intent Signal Customer How To 277

Zoominfo

JANUARY 21, 2019

Thus far, we’ve covered the most-read articles for sales professionals and recruiters. Top B2B Lead Generation Statistics for 2018. Top B2B Lead Generation Statistics for 2018. Millions of companies crowd the B2B universe, vying for the same share of business. Ready to learn more about the state of B2B lead generation?

Marketing 164

Marketing B2B Lead Generation Social Media 164

The Center for Sales Strategy

JUNE 6, 2023

In this article, we explore five key trends that are revolutionizing the B2B sales landscape, providing valuable insights and practical tips to help you navigate and thrive in this competitive environment.

Trends 108

Trends B2B Competition Account 108

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. B2B customer pain points can generally be split into four different categories: Productivity, financial, processes, and support. Yet in the world of B2B, there are certainly some common pain points that we all can relate to.

B2B 246

B2B Intent Signal Customer How To 246

SBI Growth

MARCH 11, 2018

The Digital Transformation of a B2B World Every major company is undergoing a digital transformation of some kind. Mark is here today to help you purge your old world view of digital. Instead, offer extreme personalization and a frictionless experience across.

B2B 136

B2B Revenue Marketing Company 136

Zoominfo

JANUARY 15, 2019

21 Important B2B Cold Calling Statistics. Yet, cold calling is still a key component of B2B sales. Read: 21 Important B2B Cold Calling Statistics. 4 Critical Ways Technology Changed the B2B Selling Process. Technological advancements have the ability to transform any industry or job function overnight—including B2B sales.

Social Selling 185

Social Selling Cold Calling Social Media B2B 185

Lead411

AUGUST 22, 2023

Maximizing B2B Data for an Unbeatable Sales Pipeline In today’s competitive business landscape, a robust and efficient sales pipeline is essential for B2B success. One of the key factors that can significantly impact the strength of your sales pipeline is the quality and utilization of B2B data.

Ideal Customer Profile 98

Ideal Customer Profile Maximizer Pipeline B2B 98

Lead411

OCTOBER 23, 2023

8 Types of Bombora B2B Buyer Intent Signals? Lead411 partners with Bombora for B2B buyer intent signals built into the Lead411 platform. Bombora is a company that specializes in providing the most useful B2B intent data and buyer intent signals. Recent Posts 8 Types of Bombora B2B Buyer Intent Signals?

Intent Signal 96

Intent Signal Buyer Intent Intent B2B 96

Lead411

SEPTEMBER 19, 2023

Compare the best B2B Email Finders for Sales Leads A powerful email finder can make the difference between closing deals and chasing dead-end leads. While several email finder tools exist, Lead411 stands out as the top choice for B2B sales. offers a suite of tools for B2B sales and marketing, including email finding capabilities.

B2B 98

B2B Leads Marketing Qualified Lead Lead Generation 98

Sales and Marketing Management

JUNE 22, 2020

McKinsey & Company created its B2B Decision Maker Pulse , a survey of 3,600 B2B decision makers in 11 countries and 12 sectors across 14 spend categories. In the wake of COVID-19, 96% of B2B companies have shifted their sales model either partially or fully to remote selling. COVID-19 accelerates expected B2B sales trends.

Trends 156

Trends B2B Decision Maker Transportation 156

SocialSellinator

MAY 3, 2023

If you're like me, you're always on the lookout for the most effective ways to reach your target audience and achieve your B2B marketing goals. In this article, we will explore two popular social media platforms that have been the talk of the town regarding B2B advertising - LinkedIn Ads and Facebook Ads.

Facebook 108

Facebook LinkedIn B2B Social Media 108

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. The post 15 Indispensable Company Research Tools for B2B Sales Reps appeared first on ZoomInfo Blog. It’s free!

Research 233

Research B2B Tools Company 233

Alice Heiman

NOVEMBER 22, 2022

My next guest on Sales Talk For CEOs is Brent Adamson and he’s got some revolutionary ideas about B2B enterprise selling. Brent explains decision maker confidence is the main barrier for B2B teams to close deals. HBR Articles: End of Sales and Marketing: [link]. The post Is B2B Buyer Confidence Stalling Your Deals?

B2B 112

B2B Buyer Lead Rank Travel 112

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Unfortunately, low-quality data is a real problem for many companies—simply because B2B data decays so rapidly. The Impact of Bad B2B Marketing Data. The Old Solution: A B2B Data Audit.

B2B 223

B2B Data Churn Marketing 223

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Continue reading. Continue reading.

B2B 180

B2B Retail Segment Scale 180

Lead411

MARCH 14, 2024

Best Days and Times for B2B Sales Calls Timely outreach is crucial in the world of B2B sales. To help you make the most of your outreach efforts, this article delves into the details of arranging business-to-business sales calls , including how to find the most receptive prospects and what variables affect their openness.

B2B 52

B2B Decision Maker Trends Motivation 52

Zoominfo

JANUARY 12, 2023

The ICO B2B Guidance defines the following as corporate subscribers: Companies Corporation soles Limited liability partnerships Scottish partnerships Some government bodies Any other entity that is a legal person distinct from its members However, not all businesses are classified as corporate subscribers under PECR.

Data 130

Data B2B Government ACT 130

The SalesPro Leader

NOVEMBER 19, 2023

To get more B2B sales, it’s important to understand the B2B sales cycle. The article, 7 Crucial Steps in the B2B Sales Cycle originally appeared first on SalesPro Leads - Connecting You with Tomorrow's Buyers. Despite this, talking to prospects and building relationships is critical.

Sales Cycle 52

Sales Cycle B2B Buyer Sales 52

Lead411

JULY 25, 2023

5 Top B2B Sales Books for 2023 Keeping up with the newest sales tactics is always a point of emphasis for any successful sales team. The Pricing Roadmap: How to Design B2B SaaS Pricing Models That your Customers Will Love Pricing can make or break a SaaS company. The availability of comprehensive B2B data has transformed.

B2B 98

B2B Top of Funnel Lead Rank Funnel 98

Zoominfo

JUNE 30, 2019

Three Incredible Examples of Creative B2B Marketing Initiatives. Although Philips is a notable electronics company, they also have two large B2B offerings—healthcare and lighting solutions. Most B2B companies are familiar with the benefits of content marketing. Very few B2Bs have mastered the art of podcasting.

Examples 208

Examples B2B Marketing Inbound 208

Understanding the Sales Force

JANUARY 5, 2022

My articles begin with analogies so we'll start by asking, has baseball changed?

B2B 296

B2B Inbound Consultative Selling Outbound 296

The SalesPro Leader

DECEMBER 3, 2023

Are you struggling to bring qualified B2B leads to your business? Many businesses grapple to generate consistent leads, especially in the B2B space. The article, How to Generate B2B Leads: 9 Strategies That Work originally appeared first on SalesPro Leads - Connecting You with Tomorrow's Buyers.

Sales Qualified Lead 52

Sales Qualified Lead B2B Leads Marketing Qualified Lead 52

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. The B2B sales arena has a few social celebs of its own.

Influencer 188

Influencer B2B Social Media Twitter 188

Lead411

APRIL 10, 2023

How to write Blog Articles that Attract Customers Orbit’s survey shows that only 22% of blogs produce good marketing results. You’ll find them in this article. Authorship Having an author adds credibility and context to an article. Link his or her name to the profile page where readers can explore other articles.

Ideal Customer Profile 52

Ideal Customer Profile Customer Google Analytics How To 52

Sales and Marketing Management

DECEMBER 26, 2019

Author: Susanna Kemp Whether you’re a startup or an established B2B enterprise, a powerful company website is crucial for success. According to recent research by Gartner , B2B buyers spend the majority of their time researching online when they are considering a new purchase or investment. Is content high-quality and up-to-date?

B2B 177

B2B B2C Marketing Qualified Lead Trends 177

Crunchbase

MARCH 17, 2022

This article is part of the Crunchbase Community Contributor Series. Please note that the author is not employed by Crunchbase and the opinions expressed in this article do not necessarily reflect official views or opinions of Crunchbase, Inc. B2B marketers are catching up with the B2C space in using social media to drive revenue.

Social Selling 129

Social Selling B2B Ideal Customer Profile Social Media 129

The SalesPro Leader

AUGUST 21, 2023

The global B2B market is valued at over $7 trillion. Embarking on the dynamic but crowded business-to-business landscape, a crucial skill emerges B2B appointment setting. The article, The Different Types of B2B Appointment Setting originally appeared first on SalesPro Leads - Connecting You with Tomorrow's Buyers.

B2B 52

B2B Social Media Lead Rank Lead Scoring 52

Zoominfo

OCTOBER 5, 2021

Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Storytelling may seem more difficult to pull off in the B2B world, but it’s no less effective. After all, 50% of B2B buyers are more likely to make a purchase if they connect to a brand on an emotional level. Keep reading!

Examples 130

Examples B2B Microsoft Case Study 130

Sales and Marketing Management

FEBRUARY 22, 2019

Author: Matt Suggs More than ever before, buyers can scan hundreds of reviews and articles about a product online, forming opinions before they even interact with a sales representative for the first time. Equipping direct and indirect sellers with a robust sales enablement platform provides a myriad of benefits to B2B companies.

Sales Technology 218

Sales Technology B2B Sales Enablement Enterprise 218

Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. So, without further hesitation, let’s take a look at our favorite B2B content from the month of May. Continue reading. Final Thoughts.

B2B 189

B2B Lead Generation Lead Rank Consumer 189

Sales and Marketing Management

DECEMBER 14, 2020

Whatever choice you make, this article presents a glimpse into your future. The B2B buying process isn’t as linear or predictable as most companies assume. Before the pandemic 70% of B2B selling was already “inside selling.” Let’s look at each of the four forever changes in more detail. Marketing is the sales development team.

B2B 199

B2B Revenue Top of Funnel Margin 199

Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Here are five important ways technology has permanently changed B2B selling.

B2B 225

B2B Social Media CRM Social Selling 225

SocialSellinator

SEPTEMBER 11, 2023

LinkedIn has emerged as a powerhouse platform for B2B lead generation. In this article, we'll delve into effective strategies to harness the power of LinkedIn for B2B lead generation. With over 774 million users worldwide, LinkedIn offers a goldmine of opportunities to connect with potential clients, partners, and leads.

Lead Generation 52

Lead Generation LinkedIn B2B GoldMine 52

Lead411

OCTOBER 26, 2023

Mastering the Art of Cold B2B Email Outreach Cold B2B email outreach can be a powerful tool for expanding your business network and generating leads. To ensure your cold B2B emails are effective, it’s essential to focus on crafting compelling subject lines, captivating messages, and persuasive CTAs.

B2B 52

B2B Intent Signal Buyer Intent Intent 52

Zoominfo

AUGUST 22, 2022

Use the BANT Framework BANT (an acronym for budget, authority, need, and timeline) is a commonly accepted B2B marketing framework. They include: Employee headcount Annual revenue Industry B2B vs. B2C Location 2. If not, you may want to reevaluate your B2B data provider. Let’s break it down.

Segment 130

Segment Ideal Customer Profile Account Based Marketing B2B 130