Sales Hacker

MARCH 25, 2021

Newsflash: buyer personas are useless. Or any of the other buyer personas you so carefully put together? Now that we’ve got your attention, we can come clean: buyer personas aren’t really useless. A buyer persona is one of the best tools your sales reps can use to close a deal.

Buyer Persona 112

Buyer Persona Top of Funnel Buyer Outsourcing Services 112

Product Management University

DECEMBER 2, 2022

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. However, user personas and buyer personas are distinctly different. Then the department heads have managers and staff reporting to them (user personas). So let’s dive in.

Buyer Persona 52

Buyer Persona Buyer B2B Decision Maker 52

LinkedFusion

OCTOBER 19, 2020

Marketing without creating ideal buyer personas is like shooting blind arrows – can cause you a massive monetary loss in the business. Creating an ideal buyer persona and basing your marketing strategy on these findings can be super-beneficial for your business. But these are all misconceptions!

Buyer Persona 52

Buyer Persona Buyer Social Media Demographics 52

SBI Growth

JUNE 25, 2019

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Buyer Persona 249

Buyer Persona Buyer Top of Funnel Lead Rank 249

The ROI Guy

FEBRUARY 22, 2013

A few articles have appeared recently touting the death of Buyer Personas, which prompted me to ask Jim Ninivaggi, Sales Enablement service lead from SiriusDecisions about whether this was really true. Each persona could potentially initiate the buying journey. What is their motivation?

Buyer Persona 91

Buyer Persona Buyer Lead Rank Lead Scoring 91

SBI Growth

NOVEMBER 29, 2017

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Buyer Persona 252

Buyer Persona Buyer Segment Marketing 252

SocialSellinator

OCTOBER 18, 2022

In this article, we’ll look at what inbound marketing is, why it’s important, and what 6 key elements you need to include in your inbound marketing plan. Buyer Personas. This is where buyer personas come in. Buyer personas are semi-fictional characters that represent your ideal customer.

Tools 119

Tools Buyer Persona Social Media Lead Nurturing 119

SBI Growth

APRIL 4, 2018

If you are a sales leader looking to get ahead of the competition, enhancing your personas with pricing metrics could be your secret weapon. According to a recent study, about 1% of B2B SaaS companies can describe their buyer personas.

Buyer Persona 189

Buyer Persona Study Buyer B2B 189

SBI Growth

OCTOBER 15, 2020

You are to the point where you have built the ideal go-to-market strategy, completed a thorough buyer segmentation, and you even pulled together a Rockstar sales playbook. You have clearly defined buyer personas and even a well-defined buyer’s journey.

Buyer Persona 196

Buyer Persona Lead Rank Lead Scoring Segment 196

Zoominfo

OCTOBER 5, 2021

Lead generation content is typically gated and consists of whitepapers, eBooks, how-to guides, survey reports, webinars, and thought leadership articles. First, you need to understand your buyer personas. Gating your content helps keep less qualified leads out of the funnel and from flowing through to your sales team.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Lead Generation 130

Sales Hacker

FEBRUARY 21, 2024

It’s deceptively simple: Step 1: enter your company Step 2: get a shareable portal containing your (1) blurb (2) content (3) target accounts and (4) buyer personas. This includes a newsletter (The GTM Newsletter), a podcast (The GTM Podcast), articles, videos – and now, a free tool: Warm Intro Navigator.

Referrals 77

Referrals Buyer Persona Networking Consumer 77

Sales and Marketing Management

FEBRUARY 11, 2019

Once the maps are created, flesh out personas to describe the kinds of customers that your sales team will come across most often. Creating in-depth buyer personas is a useful thought exercise designed to identify the content that customers need. Journey maps should address the buyer path.

Education 330

Education Buyer Buyer Persona Social Media 330

Zoominfo

FEBRUARY 5, 2019

The February edition features content about recruiting nightmares, inadequate buyer personas, key considerations for technology buying, and so much more. 5 Reasons Your Buyer Personas Aren’t Good Enough. Bad buyer personas. That’s why I’m sharing five easy ways to improve your buyer personas.

B2B 150

B2B Buyer Persona Hiring Ideal Customer Profile 150

Zoominfo

MARCH 17, 2021

Find out exactly who to target in your SEO strategy – Buyer Personas: The Missing Piece of Your SEO Strategy. In addition to text-based articles, make sure you share visual content as well, such as images of your software, demo videos, and so on. Instead, rank for keywords related to the solutions you provide.

Lead Rank 246

Lead Rank Lead Scoring Social Media Engineering 246

Nutshell

APRIL 11, 2023

In this article, we’re giving you three tips on how to personalize campaigns and effectively target your ideal customers using the customer data in your CRM. Create buyer personas Buyer personas are fictional representations of a business’s ideal customer. Don’t have the Nutshell CRM yet?

Campaigns 62

Campaigns Buyer Persona Segment Social Media 62

SBI Growth

APRIL 25, 2013

In this article I’ll address a LinkedIn feature that has the potential to supercharge your network. If you need additional insight on leveraging your LI network, I recommend you read Dan Bernoske’s blog: How Top Reps Use LinkedIn to Create Buyer Personas. For example, your contacts might be: Buyers. Influencers.

Networking 326

Networking LinkedIn Buyer Persona Influencer 326

Sales Hacker Training

AUGUST 25, 2021

Nail Down Sequences: Build a series of touchpoints based on buyer personas and customer behavior. We created these templates based on specific sequence stages and buyer persona research (more on that in the next section). Step 2: Nail Down Core Sequences with Buyer Personas. Our goal instead: 1.

Sales Qualified Lead 116

Sales Qualified Lead Opportunity Buyer Persona Call-back 116

Zoominfo

MARCH 26, 2018

If you have yet to implement a customer-centric business model at your B2B organization, here are some steps you can take to get started: Add more buyer personas: We’ve talked a lot about buyer personas. You’re likely already using buyer personas to inform and improve your marketing efforts. Check it out!

B2C 209

B2C B2B Marketing Social Media 209

Zoominfo

DECEMBER 3, 2018

In fact, we often recommend that marketers analyze their existing customer base to create buyer personas as the first step of any new marketing initiative. Unfortunately, if your database contains inaccuracies you might be basing your buyer personas on completely false information. The Old Solution: A B2B Data Audit.

B2B 223

B2B Data Churn Marketing 223

Customer Centric Selling

JANUARY 31, 2014

Sales Training Article: How Social Prospecting Helps Forecasting. If your organization has done buyer persona work, bucketing by persona is effective. Listen to the buyers through the News Feed. Engage in buyers’ discussions; offer them a different take on a similar subject. No more excuses.

Top of Funnel 63

Top of Funnel Prospecting Sales Qualified Lead Referrals 63

Zoominfo

OCTOBER 5, 2021

Instead, they analyze customer data and construct comprehensive buyer personas made up of key traits and characteristics shared by their best customers. Guided by accurate data, marketers are guaranteed to identify who their target buyers are, where to find them, and how best to engage them. Make your buyer personas more human.

Buyer Persona 100

Buyer Persona Marketing Analysis Advertising 100

SBI Growth

NOVEMBER 20, 2012

If you have read my past three articles on content marketing ( article 1 , article 2 , and article 3 ), then this percentage number is strikingly similar. I advocate the point of view here buyer personas are a means for communicating your buyer research. Conducting buyer research is an imperative.

Marketing 314

Marketing Hiring Strategy Buyer Persona 314

Zoominfo

NOVEMBER 1, 2018

For an in-depth look at social selling, check out our recent article— 4 Tips for Selling to the Social-Savvy Buyer. Define your target audience by creating buyer personas. Social sellers realize a 66% greater quota attainment than those using traditional prospecting techniques ( source ). Define your audience.

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Demand Generation Targets Social Media 204

SBI Growth

SEPTEMBER 27, 2012

Map buyer personas to the right content. Buyer personas have become popular in content marketing more than I ever imagined when I originated the buyer persona methodology ten years ago. It is important to make sure buyer personas are research-based. We call that guessing. See step one.

Buyer Persona 267

Buyer Persona Marketing Education Vendor 267

LeadFuze

NOVEMBER 2, 2021

Article: The best way for a company to minimize the risk of hiring someone who is not suited for the job, or doesn’t have what it takes in terms of skills and experience, is through interviews. 1) Validate Your Buyer Personas. Here are three ways marketers can use recorded calls to help their sales teams.

Buyer Persona 52

Buyer Persona Hiring Marketing Sales Qualified Lead 52

Sales Hacker

MARCH 28, 2023

Ideal customer profile vs buyer persona Don’t confuse ICPs and buyer personas. The buyer persona is useful when trying to connect with those companies. As similar as they are, each has a different application. The ideal customer profile helps you identify companies that you should be talking to.

Ideal Customer Profile 107

Ideal Customer Profile Buyer Persona Customer Demographics 107

SMEI

MARCH 10, 2022

Developing a buyer persona is an important part of your target market research. A buyer persona is a fictional representation of your target audience. Creating buyer personas in your marketing plan can help you to better understand your target audience and create marketing materials that appeal to them.

Paid Content 79

Paid Content Strategy Marketing Buyer Persona 79

SBI Growth

MAY 19, 2013

Confirm they are leveraging your buyer personas when selecting. Let’s discuss an example of how not knowing your personas can cost you big. Understanding the buyer personas and average sales cycle length will help define the pace. If you would like to learn more about retargeting, try this article.

Buyer Persona 297

Buyer Persona Vendor Marketing Travel 297

Sales Hacker

AUGUST 5, 2022

Below is an example of which sequence approach to leverage when dealing with a specific persona. Not sure who your buyer personas are? Your marketing team has already slotted these personas into cohorts to optimize marketing efforts. Get a group of key stakeholders together and identify your buyer personas together.

Buyer Persona 86

Buyer Persona Scale Government How To 86

SBI Growth

OCTOBER 13, 2012

Firmly entrenched within the safety of the sales process they know so well, they have no idea if it matches the journey their Buyers are on. This article is about their Journey – NOT your sales process. Click here to learn more about how World-Class companies research the Buyer’s Journey. Conduct Buyer Interviews.

Buyer Persona 300

Buyer Persona Education Buyer Construction 300

Zoominfo

APRIL 24, 2019

Nobody wants to read a thin article that reuses the same words over and over in an obvious attempt to cheat the system. Article spinning. Similar to content farming, article spinning is a tactic used to create mass amounts of low-quality content. Don’t waste your time creating spin-off articles that all say the same thing.

Lead Rank 189

Lead Rank Lead Scoring Engineering Google 189

Zoominfo

JULY 29, 2018

For the sake of today’s article, when we refer to data we mean contact and company data—like the data most businesses house in their CRMs. We recommend using data to construct buyer personas —or profiles of your ideal customers. So, keep reading to learn about data enrichment and its impact on mobile app marketing.

Data 154

Data Buyer Persona Scale Ideal Customer Profile 154

Zoominfo

MAY 8, 2018

Here’s why: The best way to know who your best buyers are and, therefore, who to target with your branding efforts is to analyze your existing customer and contact database. Thus, creating buyer personas. But, if you’re working with outdated, incorrect, or incomplete data, you’ll never get an accurate view of your customer base.

Data 183

Data Buyer Persona B2B Buyer 183

Zoominfo

NOVEMBER 1, 2018

For an in-depth look at social selling, check out our related article— The Importance of B2B Social Selling. Define your target audience by creating buyer personas. Social sellers realize a 66% greater quota attainment than those using traditional prospecting techniques ( source ). Define your audience. Choose the right outlets.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Social Media 130

Sales Hacker

SEPTEMBER 24, 2022

Each funnel stage defines your steps to turn prospective buyers into customers, even if they’ve never heard of your business before. In this article, I’ll walk you through: What a sales funnel is, The elements of a high-performing sales funnel, And finally, strategies to create sales funnels that get results. Purchase behavior.

Paid Content 118

Paid Content Top of Funnel Funnel Ideal Customer Profile 118

Hubspot Sales

OCTOBER 11, 2022

Well, on one hand, you shouldn't write off traditional media as an effective resource for consumers' consideration phase in the interim — particularly if your buyer personas are on the older side. How to Keep Up with Your Buyers. So, what does this tell us?

Top of Funnel 105

Top of Funnel Buyer Data Social Media 105

SBI Growth

OCTOBER 5, 2013

Here are seven must-haves in your 2014 budget: Buyer Personas – Personas are research-based, modeled representations of who your buyers are, what they are trying to accomplish, what goals drive their behaviors. You need to know your buyer cold.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293