article thumbnail

Revenue Performance Management: Doing For Revenue What ERP Does For Ops?

Pointclear

In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.

Revenue 150
article thumbnail

3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy. Marketing Software – HubSpot /Eloqua/Marketo/Alexa. While traditional forms of Competitive Intelligence are still critical, times have changed.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Seismic Surpasses 70 Technology Integrations Available to Customers

SBI

Marketing automation: Marketo, Oracle Eloqua, Salesforce Marketing Cloud. Resources All Blog Article Industry News Interview Video Video Reviews. Blog Article. Data vendors: FactSet, Morningstar, Google AdWords. Sales readiness: Brainshark, MindTickle. Content management systems: Box, DropBox, OneDrive, Google Drive.

Eloqua 65
article thumbnail

CMO: Are you going to have a job in 2014

SBI Growth

Take a look at that tattooed figure in the top right of the article. Maybe it’s Marketing Automation (Eloqua, Marketo, etc.), The statistics around failed technology implementations are staggering. Gartner and Meta Group statistics point to a 50-80% range of CRM implementation failure. You’re in the driver’s seat.

Eloqua 316
article thumbnail

7 Critical Skills of the Social Seller

SBI Growth

This article outlines the skills of the Social Seller. I recently met Jill Rowley, a Sales Rep at Eloqua. Today's Buyer finds influence in Twitter and LinkedIn, not their email or voicemail. I discuss 7 ways these new sellers outperform the competition. Then I provide several tools for success in the Social Seller Mobile App Guide.

Eloqua 331
article thumbnail

Zoominfo Competitor – Lead411 vs. Zoominfo

Lead411

Both Lead411 and Zoominfo have proprietary technology that scrapes websites for company and contact information, news articles, job postings, press releases and more. They provide content intent, which is the process of identifying when a prospect reads an article or downloads some type of content based on keywords, topics or company names.

article thumbnail

Is Lead Generation Slipping Away From Marketing?

Pointclear

” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. Marketing’s plate is full. Kate Maddox. Digital Edge.