Writing Is 20% of Content Article Marketing

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of all U.S.businesses), content article marketing through blogs or distribution sites has become the a popular marketing tactic. For example,write an article on LinkedIn Pulse and you will attract attention and maybe even get a new sales lead.

Should a Marketing Leader Tell the CEO Everything?

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Article Marketing Strategy marketing leader

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Why Field Marketing is Sale’s Best Friend

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Why Content Marketing Fails

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How Successful CEOs Manage Their Marketing and Sales Leaders

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Do You Have an Operations Plan to Make Marketing Scientific?

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Article Marketing Strategy marketing operations operations plan

Double Down on Your Marketing Operations Investment

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Article Marketing Strategy director marketing operations marketing operations marketing ops Vice President marketing operations

Who Owns Sales Enablement – Sales or Marketing?

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Article Sales Strategy sales enablement sales enablement function sales enablement organization

Influencer Marketing for Salespeople

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Influencer marketing for salespeople. Influencer marketing means using company leaders, thought leaders, experts, big names, and other well-known people in your industry to promote your business to their audience. Influencer marketing helps you build trust and authority.

5 Ways to Measure if Your Sales Process is Working

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Article Marketing Strategy Sales Strategy sales process

6 Best Practices to Build Marketing Operations Muscle

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Article Marketing Strategy Chief Marketing Officer CMO marketing data marketing operations marketing ops

Marketing and Sales Alignment: Creating a “Sales Marketing Group”


In our recent series on Marketing and Sales Alignment, we’ve discussed many ways in which Marketing and Sales can work as a cohesive unit, instead of in traditional isolation and (often) conflict.

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7 Tips For Automating Your Email Marketing

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Email marketing is an area of marketing in which automation is completely essential. You simply can’t do email marketing effectively without some version of an autoresponder program, which automates subscriptions, list organization and message broadcasts.

Missing the Obvious in B2B Marketing Actions

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Sometimes the simplest B2B marketing actions deliver the best results. Unfortunately, these are usually the most obvious and ignored even with the plethora of marketing, selling and overall sales advice. Marketing B2B marketing B2B marketing actions marketing actions

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I Have 13,000 LinkedIn Connections Now Justifies Bad Marketing

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Bad marketing is rampant on LinkedIn. Yesterday after accepting a second degree connection, I received a message to read his article and get on the pre-order list for his book. He then said “The article is free.” ” His comeback response once again reflected he is clueless about marketing: Correct. Plain and simple this type of email marketing is bad marketing. Unfortunately social media has only worsened the problem of bad marketing.

Is Your Inside Sales Team Serving the Right Markets?

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How One Marketing Leader Partners with Sales to Generate Results

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#1 Reason You Need To Automate Your Marketing

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Marketing automation is essential for every business. Your primary role is to study your market, and plan and execute business strategies and tactics. You have an entire cast of other employees, financial, legal, marketing and sales people to work with, in addition to your customers.

4 Steps to Execute Account Based Marketing

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Today’s article is focused on how to execute account-based marketing. Turn to the marketing strategy. Article Marketing Strategy ABM Account Based Marketing b2b marketing b2b sales Chief Marketing Officer Demand Generation

Which Markets to Pursue and Which to Avoid Like the Plague

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Today’s article is a demonstration on how to determine which markets to compete in and which markets to avoid. Turn to the Markets phase on pages. Article Corporate Strategy chief operating officer market segment market segmentation markets to avoid markets to compete

Content Marketing Is the NEW Be There or Be Square

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Over 10 years ago, content marketing was not on many business people, sales professionals or SMBs radar screens. When I talked about content marketing specific to the effectiveness of article marketing or having a blog, the advisor looked at me like a deer trapped in the headlights.

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Let’s Get Real About the Goal of Marketing

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If the purpose of marketing is to attract attention, then the goal of marketing is…? The goal of marketing within any sales process is two fold: Make a friend. This is why so much emphasis is placed on measuring the goal of marketing.

Guest Article: Breathless Business, by Dan Waldschmidt

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Selfish sales and marketing processes dampen client engagement. BREATHLESS BUSINESS. by Dan Waldschmidt. We’ve become a generation of “good enough” business leaders. We’ve traded a relentless focus on being extraordinary for the justification that we are following the rules. That we are doing what we’ve been told we should be doing — college degree, MBA, and 5 year subscription to Smart Business magazine. Nothing too risky. Nothing unexplained.

Transition to a Scientific ROI on Marketing Campaigns

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The goal of today’s article is to make marketing scientific. Proving a marketing budget ROI is a priority as marketing leaders guide your teams to shift from art to science.

Guest Article: “TEAM SELLING–Lone Wolfs no longer reign supreme,” by Dr. Richard Ruff

Sales and Management Blog

Transformational Market Change. First, several markets are undergoing a transformational change where the customer is demanding the salesperson brings a broader and deeper level of knowledge to the sales process. A good case in point is the medical market where the Affordable Care Act plus other social and economic trends are transforming the health care landscape. Team selling – lone wolfs no longer reign supreme by Richard Ruff. Team selling continues to be on the rise.

Double Article Friday and the Death of All Selling Forever

Understanding the Sales Force

Especially this Friday when you get my powerful rant below, as well as two bonus articles! The Selling Power Blog has my new article on why consultative selling is so difficult. You don''t replace salespeople with marketing.

Drive Revenue Growth by Connecting Corporate Marketing with the Field

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Article Marketing Strategy Sales Strategy B2b Field Marketing Field Marketing Field Marketing Organization

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Why the Deal Went Dark

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For Your Next Lead Generation Campaign, Give Them an Offer They Can’t Refuse.

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Are You Missing this "A" in Social Media Marketing?

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Social media marketing has truly been a blessing for 97.7% Content marketing further allows these sales hungry professionals to further educate and differentiate their businesses from their competitors. Yet, these same forward thinking sales leaders are forgetting this essential “A” in their 21st century social media marketing. Here other professionals can share your updates to your LinkedIn articles.

Social Marketing Is Not Social Selling

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Years ago I read “marketing is not selling.” ” With the impact of technology, this statement can be easily revised to “social marketing is not social selling.” Social marketing has changed that landscape.

Love Your Losses (and No Decisions)

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Article Corporate Strategy Marketing Strategy Sales Strategy SBI on Demand loss interview loss review sales leader win loss interview

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How Marketing Can Increase Customer Lifetime Value

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Article Marketing Strategy b2b brand b2b brand positioning b2b marketing Customer Lifetime Value

Effective Social Media Marketing Educates

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With social media, much of the marketing focus has shifted away from what makes basic and good marketing. Yet having read this social media marketing post on LinkedIn Pulse , much of what the writer states is just as true for basic education based marketing.

What Marketing Should Bring to the CRO’s Table

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Article Private Equity and Activist Investor Marketing marketing strategy sales and marketing alignment

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Guest Article: “Don’t Wait for a Bone,” by Tibor Shanto

Sales and Management Blog

Some get no support from their marketing teams. Processes that include reviewing current engagements to understand, get a head of and respond to market trends and continue to be of value to the market and your buyers. Don’t Wait For A Bone. by Tibor Shanto.

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Guest Article: “Are You Facing Sales Fatigue?” by Ken Thoreson

Sales and Management Blog

It’s not just a marketing message, and it’s not something that they can fake. Are You Facing Sales Fatigue? by Ken Thoreson. The past three years have been a challenge for most partner organizations. The economy has caused sales teams to face declining prospect budgets, more competitive bidding, fewer opportunities, lower incomes and general personal stress.

Is Your Product Marketing Team Good Enough?

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The Collision of Expertise and Content Marketing

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Content marketing is a great vehicle to attract attention especially if you are a SMB owner with half way decent writing skills. Yesterday I wrote a posting for LinkedIn Pulse and for the first time (after 52 submitted articles), someone suggested I was using my expertise as an infomercial.

Marketing Mojo or Marketing Muck?

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Have you ever thought that some small businesses seem to have marketing mojo while others, possibly even your small business, appear to be stuck in the muck? Possibly you may think the answer is to hire a marketing firm? Market trends.