Marketing Leadership: Top 10 B2B Marketing Articles of 2017

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We segmented our subscribers by marketing leadership. This is a top 10 list of the most viewed articles by Chief Marketing Officers and VP’s of Marketing. How Top CMOs Quantify Marketing Investment with. What’s unique about this top 10 list?

Writing Is 20% of Content Article Marketing

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of all U.S.businesses), content article marketing through blogs or distribution sites has become the a popular marketing tactic. For example,write an article on LinkedIn Pulse and you will attract attention and maybe even get a new sales lead.

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Why Content Marketing Fails

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Article Marketing Strategy content content failure content marketing failure should I outsource? writing skills

Should a Marketing Leader Tell the CEO Everything?

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Article Marketing Strategy marketing leader

Why Field Marketing is Sale’s Best Friend

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Article Marketing Strategy Field Marketing Marketing Contribution % marketing revenue ted hunting

What Sales Operations Can Do to Eliminate Friction with Marketing

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Article Corporate Strategy Marketing Strategy Sales Strategy

How Successful CEOs Manage Their Marketing and Sales Leaders

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Article Corporate Strategy ceo ceo guidance manage sales leader marketing leader

Missing the Obvious in B2B Marketing Actions

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Sometimes the simplest B2B marketing actions deliver the best results. Unfortunately, these are usually the most obvious and ignored even with the plethora of marketing, selling and overall sales advice. Marketing B2B marketing B2B marketing actions marketing actions

B2B 132

How to Get Sales to Use Your Marketing Content

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Article Marketing Strategy product marketing sales adoption sales enablement

Influencer Marketing for Salespeople

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Influencer marketing for salespeople. Influencer marketing means using company leaders, thought leaders, experts, big names, and other well-known people in your industry to promote your business to their audience. Influencer marketing helps you build trust and authority.

What Every Marketer Needs To Know About Measuring KPIs

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Article Corporate Strategy Marketing Strategy

Do You Have an Operations Plan to Make Marketing Scientific?

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Article Marketing Strategy marketing operations operations plan

7 Tips For Automating Your Email Marketing

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Email marketing is an area of marketing in which automation is completely essential. You simply can’t do email marketing effectively without some version of an autoresponder program, which automates subscriptions, list organization and message broadcasts.

6 Best Practices to Build Marketing Operations Muscle

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Article Marketing Strategy Chief Marketing Officer CMO marketing data marketing operations marketing ops

Double Down on Your Marketing Operations Investment

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Article Marketing Strategy director marketing operations marketing operations marketing ops Vice President marketing operations

Is Your Marketing Budget a Paper Tiger

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Article Marketing Strategy b2b marketing budget budget cut Corporate Strategy cut budget marketing budget marketing plan marketing spend marketing strategy reduce budget reduce marketing budget

Who Owns Sales Enablement – Sales or Marketing?

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Article Sales Strategy sales enablement sales enablement function sales enablement organization

Avoid Competitive Erosion – Remain Relevant in a Changing Market

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How do I stay relevant in a changing market? Disruptive technologies take root, or markets are saturated. Article Sales Strategy changing market market growth market segmentationThere is a common question among Chief Executive Officers. Many industries are experiencing significant shifts. The reasons are many. As CEO, your task.

How to Successfully Onboard Your New Chief Marketing Officer

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Article Corporate Strategy Marketing Strategy Chief Marketing Officer cmo training first 90 days new chief marketing officer new cmo onboard cmo onboarding

Why CMOs Aren’t Turning to Marketing Analytics Vendors for Marketing Analytics

InsightSquared

This scenario is beginning to play out in marketing. The big players — native reporting in marketing automation and cloud-based sales- and business intelligence (BI) vendors — have caused the ground beneath specialty marketing analytics vendors to shake.

5 Ways to Measure if Your Sales Process is Working

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Article Marketing Strategy Sales Strategy sales process

How Marketing Can Increase Customer Lifetime Value

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Article Marketing Strategy b2b brand b2b brand positioning b2b marketing Customer Lifetime Value

How Top B2B Marketing Leaders Engage at QBRs

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World class B2B marketing organizations actively engage in Quarterly Business Review (QBR) meetings. For many marketing leaders the sales team’s QBR is an afterthought. To prepare, review the marketing strategy introduction of the How to Make Your Number in 2018 .

B2B 40

#1 Reason You Need To Automate Your Marketing

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Marketing automation is essential for every business. Your primary role is to study your market, and plan and execute business strategies and tactics. You have an entire cast of other employees, financial, legal, marketing and sales people to work with, in addition to your customers.

Let’s Get Real About the Goal of Marketing

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If the purpose of marketing is to attract attention, then the goal of marketing is…? The goal of marketing within any sales process is two fold: Make a friend. This is why so much emphasis is placed on measuring the goal of marketing.

The Science of Planning Marketing Campaigns

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Article Marketing Strategy campaign planning campaign strategy Chief Marketing Officer CMO content execution content marketing science scientific target audience

Content Marketing Is the NEW Be There or Be Square

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Over 10 years ago, content marketing was not on many business people, sales professionals or SMBs radar screens. When I talked about content marketing specific to the effectiveness of article marketing or having a blog, the advisor looked at me like a deer trapped in the headlights.

B2C 76

I Have 13,000 LinkedIn Connections Now Justifies Bad Marketing

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Bad marketing is rampant on LinkedIn. Yesterday after accepting a second degree connection, I received a message to read his article and get on the pre-order list for his book. He then said “The article is free.” ” His comeback response once again reflected he is clueless about marketing: Correct. Plain and simple this type of email marketing is bad marketing. Unfortunately social media has only worsened the problem of bad marketing.

Which Markets to Pursue and Which to Avoid Like the Plague

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Today’s article is a demonstration on how to determine which markets to compete in and which markets to avoid. Turn to the Markets phase on pages. Article Corporate Strategy chief operating officer market segment market segmentation markets to avoid markets to compete

How One Marketing Leader Partners with Sales to Generate Results

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Article Marketing Strategy brand positioning clint poole lionbridge marketing leader sales and marketing alignment

Sales 29

4 Steps to Execute Account Based Marketing

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Today’s article is focused on how to execute account-based marketing. Turn to the marketing strategy. Article Marketing Strategy ABM Account Based Marketing b2b marketing b2b sales Chief Marketing Officer Demand Generation

Transition to a Scientific ROI on Marketing Campaigns

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The goal of today’s article is to make marketing scientific. Proving a marketing budget ROI is a priority as marketing leaders guide your teams to shift from art to science.

Drive Revenue Growth by Connecting Corporate Marketing with the Field

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Article Marketing Strategy Sales Strategy B2b Field Marketing Field Marketing Field Marketing Organization

Make Better Data-driven Marketing Decisions

Pointclear

Well, in an article published by the Georgia Institute of Technology, “Too Many Choices Can Lead to Bad Decisions” (February 2015), researchers found that “The frustration of picking one thing from dozens of options can take over and lead to choice overload.”. Click here to read the article.

Data 87

4 Steps to Sniff Out a Sales Leadership Hiring Mistake

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Article Corporate Strategy Marketing Strategy Sales Strategy

Effective Social Media Marketing Educates

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With social media, much of the marketing focus has shifted away from what makes basic and good marketing. Yet having read this social media marketing post on LinkedIn Pulse , much of what the writer states is just as true for basic education based marketing.

Is Your Inside Sales Team Serving the Right Markets?

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Article Sales Strategy SBI on Demand add inside sales inside sales isr

Social Marketing Is Not Social Selling

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Years ago I read “marketing is not selling.” ” With the impact of technology, this statement can be easily revised to “social marketing is not social selling.” Social marketing has changed that landscape.

Marketing Mojo or Marketing Muck?

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Have you ever thought that some small businesses seem to have marketing mojo while others, possibly even your small business, appear to be stuck in the muck? Possibly you may think the answer is to hire a marketing firm? Market trends.

The Collision of Expertise and Content Marketing

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Content marketing is a great vehicle to attract attention especially if you are a SMB owner with half way decent writing skills. Yesterday I wrote a posting for LinkedIn Pulse and for the first time (after 52 submitted articles), someone suggested I was using my expertise as an infomercial.