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Bad marketing is rampant on LinkedIn. Yesterday after accepting a second degree connection, I received a message to read his article and get on the pre-order list for his book. He then said “The article is free.” ” His comeback response once again reflected he is clueless about marketing: Correct. Plain and simple this type of email marketing is bad marketing. Unfortunately social media has only worsened the problem of bad marketing.
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If the purpose of marketing is to attract attention, then the goal of marketing is…? The goal of marketing within any sales process is two fold: Make a friend. This is why so much emphasis is placed on measuring the goal of marketing.
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Increase Sales
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It’s not just a marketing message, and it’s not something that they can fake. Are You Facing Sales Fatigue? by Ken Thoreson. The past three years have been a challenge for most partner organizations. The economy has caused sales teams to face declining prospect budgets, more competitive bidding, fewer opportunities, lower incomes and general personal stress.
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Article Marketing Strategy Product Strategy evaluate product marketing product marketing product marketing performance product marketing scorecard product marketing talent
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Content marketing is a great vehicle to attract attention especially if you are a SMB owner with half way decent writing skills. Yesterday I wrote a posting for LinkedIn Pulse and for the first time (after 52 submitted articles), someone suggested I was using my expertise as an infomercial.
Increase Sales
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