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Writing Is 20% of Content Article Marketing

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of all U.S.businesses), content article marketing through blogs or distribution sites has become the a popular marketing tactic. For example,write an article on LinkedIn Pulse and you will attract attention and maybe even get a new sales lead.

Why Content Marketing Fails

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Article Marketing Strategy content content failure content marketing failure should I outsource? writing skills

How Successful CEOs Manage Their Marketing and Sales Leaders

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Article Corporate Strategy ceo ceo guidance manage sales leader marketing leader

What Sales Leaders Need to Know About Marketing Strategy

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Article Marketing Strategy Sales Strategy SBI on Demand marketing strategy sales sales and marketing alignment sales leaders

Do You Have an Operations Plan to Make Marketing Scientific?

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Article Marketing Strategy marketing operations operations plan

Who Owns Sales Enablement – Sales or Marketing?

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Article Sales Strategy sales enablement sales enablement function sales enablement organization

5 Ways to Measure if Your Sales Process is Working

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Article Marketing Strategy Sales Strategy sales process

Marketing and Sales Alignment: Creating a “Sales Marketing Group”


In our recent series on Marketing and Sales Alignment, we’ve discussed many ways in which Marketing and Sales can work as a cohesive unit, instead of in traditional isolation and (often) conflict.

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Missing the Obvious in B2B Marketing Actions

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Sometimes the simplest B2B marketing actions deliver the best results. Unfortunately, these are usually the most obvious and ignored even with the plethora of marketing, selling and overall sales advice. Marketing B2B marketing B2B marketing actions marketing actions

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How One Marketing Leader Partners with Sales to Generate Results

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Article Marketing Strategy brand positioning clint poole lionbridge marketing leader sales and marketing alignment

6 Best Practices to Build Marketing Operations Muscle

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Article Marketing Strategy Chief Marketing Officer CMO marketing data marketing operations marketing ops

What Marketing Should Bring to the CRO’s Table

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Article Private Equity and Activist Investor Marketing marketing strategy sales and marketing alignment

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Influencer Marketing for Salespeople

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Influencer marketing for salespeople. Influencer marketing means using company leaders, thought leaders, experts, big names, and other well-known people in your industry to promote your business to their audience. Influencer marketing helps you build trust and authority.

Why the Deal Went Dark

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Article Marketing Strategy Sales Strategy SBI on Demand buyer personas buyer process maps deal went dark sales sales opportunity

Buyer 101

Content Marketing Is the NEW Be There or Be Square

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Over 10 years ago, content marketing was not on many business people, sales professionals or SMBs radar screens. When I talked about content marketing specific to the effectiveness of article marketing or having a blog, the advisor looked at me like a deer trapped in the headlights.

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Love Your Losses (and No Decisions)

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Article Corporate Strategy Marketing Strategy Sales Strategy SBI on Demand loss interview loss review sales leader win loss interview

7 Tips For Automating Your Email Marketing

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Email marketing is an area of marketing in which automation is completely essential. You simply can’t do email marketing effectively without some version of an autoresponder program, which automates subscriptions, list organization and message broadcasts.

Let’s Get Real About the Goal of Marketing

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If the purpose of marketing is to attract attention, then the goal of marketing is…? The goal of marketing within any sales process is two fold: Make a friend. This is why so much emphasis is placed on measuring the goal of marketing.

Which Markets to Pursue and Which to Avoid Like the Plague

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Today’s article is a demonstration on how to determine which markets to compete in and which markets to avoid. Turn to the Markets phase on pages. Article Corporate Strategy chief operating officer market segment market segmentation markets to avoid markets to compete

4 Steps to Execute Account Based Marketing

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Today’s article is focused on how to execute account-based marketing. Turn to the marketing strategy. Article Marketing Strategy ABM Account Based Marketing b2b marketing b2b sales Chief Marketing Officer Demand Generation

Drive Revenue Growth by Connecting Corporate Marketing with the Field

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Article Marketing Strategy Sales Strategy B2b Field Marketing Field Marketing Field Marketing Organization

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Transition to a Scientific ROI on Marketing Campaigns

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The goal of today’s article is to make marketing scientific. Proving a marketing budget ROI is a priority as marketing leaders guide your teams to shift from art to science.

Double Article Friday and the Death of All Selling Forever

Understanding the Sales Force

Especially this Friday when you get my powerful rant below, as well as two bonus articles! The Selling Power Blog has my new article on why consultative selling is so difficult. You don''t replace salespeople with marketing.

Social Marketing Is Not Social Selling

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Years ago I read “marketing is not selling.” ” With the impact of technology, this statement can be easily revised to “social marketing is not social selling.” Social marketing has changed that landscape.

Guest Article: “TEAM SELLING–Lone Wolfs no longer reign supreme,” by Dr. Richard Ruff

Sales and Management Blog

Transformational Market Change. First, several markets are undergoing a transformational change where the customer is demanding the salesperson brings a broader and deeper level of knowledge to the sales process. A good case in point is the medical market where the Affordable Care Act plus other social and economic trends are transforming the health care landscape. Team selling – lone wolfs no longer reign supreme by Richard Ruff. Team selling continues to be on the rise.

Guest Article: Breathless Business, by Dan Waldschmidt

Sales and Management Blog

Selfish sales and marketing processes dampen client engagement. BREATHLESS BUSINESS. by Dan Waldschmidt. We’ve become a generation of “good enough” business leaders. We’ve traded a relentless focus on being extraordinary for the justification that we are following the rules. That we are doing what we’ve been told we should be doing — college degree, MBA, and 5 year subscription to Smart Business magazine. Nothing too risky. Nothing unexplained.

Marketing to a Generation Which Hates Ads


In a 2015 article, Forbes revealed that according to research, 62% of millennials were more likely to become loyal to brands that engage with them on social networks. The post Marketing to a Generation Which Hates Ads appeared first on SalesPOP!

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Effective Social Media Marketing Educates

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With social media, much of the marketing focus has shifted away from what makes basic and good marketing. Yet having read this social media marketing post on LinkedIn Pulse , much of what the writer states is just as true for basic education based marketing.

Marketing Mojo or Marketing Muck?

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Have you ever thought that some small businesses seem to have marketing mojo while others, possibly even your small business, appear to be stuck in the muck? Possibly you may think the answer is to hire a marketing firm? Market trends.

The Collision of Expertise and Content Marketing

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Content marketing is a great vehicle to attract attention especially if you are a SMB owner with half way decent writing skills. Yesterday I wrote a posting for LinkedIn Pulse and for the first time (after 52 submitted articles), someone suggested I was using my expertise as an infomercial.

#1 Reason You Need To Automate Your Marketing

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Marketing automation is essential for every business. Your primary role is to study your market, and plan and execute business strategies and tactics. You have an entire cast of other employees, financial, legal, marketing and sales people to work with, in addition to your customers.

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Guest Article: “Don’t Wait for a Bone,” by Tibor Shanto

Sales and Management Blog

Some get no support from their marketing teams. Processes that include reviewing current engagements to understand, get a head of and respond to market trends and continue to be of value to the market and your buyers. Don’t Wait For A Bone. by Tibor Shanto.

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Guest Article: “Are You Facing Sales Fatigue?” by Ken Thoreson

Sales and Management Blog

It’s not just a marketing message, and it’s not something that they can fake. Are You Facing Sales Fatigue? by Ken Thoreson. The past three years have been a challenge for most partner organizations. The economy has caused sales teams to face declining prospect budgets, more competitive bidding, fewer opportunities, lower incomes and general personal stress.

3 Simple Ways Marketing Can Attract Better Leads

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Article Marketing Strategy SBI on Demand b2b marketing content mapping content marketing leads marketing leads sales leads

4 Steps to Sniff Out a Sales Leadership Hiring Mistake

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Article Corporate Strategy Marketing Strategy Sales Strategy

Realtors Are You Missing This Marketing Platform?

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Social media is a marketing platform used by many especially those selling real estate. Yet these same real estate agents ignore this other significant marketing platform which truly doesn’t make sense.

Maybe Better Marketing Not More Marketing Is Your Answer

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Marketing is the key to building any small business. Social media has provided very affordable better marketing channels for you to reach out from the comfort of your office. Maybe now is the time to rethink your small business growth strategies and think about better marketing?

Is Your Product Marketing Team Good Enough?

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Article Marketing Strategy Product Strategy evaluate product marketing product marketing product marketing performance product marketing scorecard product marketing talent

Are Your Market Advantages Strong Enough?

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Article Corporate Strategy Competitive Advantage customer experience false differentiation Price product

How Effective is Gimmick Marketing?

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One of my colleagues, Greg, shared what he believed to be a gimmick marketing message from a local real estate firm who wanted to meet with him just to ask two questions. Over the years I have witnessed a variety of what is now called “gimmick marketing.”