Marketing Leadership: Top 10 B2B Marketing Articles of 2017

Sales Benchmark Index

We segmented our subscribers by marketing leadership. This is a top 10 list of the most viewed articles by Chief Marketing Officers and VP’s of Marketing. How Top CMOs Quantify Marketing Investment with. What’s unique about this top 10 list?

B2B 171

How a Revenue Marketing Strategy Makes the Case for Marketing’s Budget

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In a survey of nearly 200 CMOs taken last year, the following question was asked – in what area of business leadership would you most like your influence to grow? Overwhelmingly, the most common answer was in the area of.


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CMO Newsletter: Top B2B Revenue Marketing Articles of February 2018

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Article Marketing Strategy SBI for SMB Chief Marketing Officer CMO digital strategy growth revenue revenue growth sales leader sales transformation top articlesThe Digital Transformation of a B2B World Every major company is undergoing a digital transformation of some kind. Mark is here today to help you purge your old world view of digital. Instead, offer extreme personalization and a frictionless experience across.

Writing Is 20% of Content Article Marketing

Increase Sales

of all U.S.businesses), content article marketing through blogs or distribution sites has become the a popular marketing tactic. For example,write an article on LinkedIn Pulse and you will attract attention and maybe even get a new sales lead. The other 80% should be promoting that article. That is where the word marketing comes into play. Did you know over a million articles have been published on LinkedIn Pulse since its inception in early 2014.

Survey Results: How Market Leaders Respond to a 33% Drop in New Logo Revenue

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Most companies earn the majority of their revenue from existing customers, and with the recession that began in March 2020, this is truer than ever. SBI’s quarterly pulse survey shows that companies are more dependent on their existing customers to.

Survey 169

Most Popular Article of 2016

Mr. Inside Sales

If you are a subscriber to my weekly ezine, then you know I publish a new article every week. It’s not surprise, then, that the most popular article I wrote in 2016 is one that gives you, the front line sales rep, a proven way to overcome some of the resistance you face each and every time you pick up the phone to make a cold call. Most Popular Article of 2016: I receive emails from my readers all the time asking me how to handle various objections and resistance statements.

The 4 Pillars of Flawless Marketing and Sales Alignment

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As a native marketer, I’ve only been on the same wavelength with the sales team at one company and was always surprised (not so much anymore) about how marketing and sales teams do not get along well.

10 Most Popular Marketing Articles of 2018


Thus far, we’ve covered the most-read articles for sales professionals and recruiters. Today, we bring this series to a close with the final installment– for marketers, of course. So whether you’re here to take a walk down memory lane with us, or you’re simply searching for new marketing content, you’ve come to the right place. As bleak as this sounds for marketers, we remain hopeful. The Beginner’s Guide to YouTube for B2B Marketing. B2B Marketing

How Market-Leading CEOs Use Data to Drive Dynamic Revenue Planning

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Included in that article was a. Article Go-To-Market Strategy 2020 2021 account annual planning b2b b2b blog bookings business ceo chad wittenborn chief executive officer consulting blog consulting firm coverage data director dynamic revenue planning tool forbes consulting make the number make your number Marketing planning potential spend propensity to buy revenue growth revenue planning sales Sales Benchmark Index sbi SBI blog segmentation strategy top articles

How to Optimize ROI From Revenue Marketing in 5 Steps

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Let’s face it – Don Draper and the Mad Men era didn’t do marketing many favors. Don Draper was a terrible boss and would have made a horrendous CMO. Even if you could get past his heavy drinking, the long.

ROI 168

Are Your Marketing Campaigns Agile Enough?

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Many CEOs often ask us while planning for 2020, “what’s the secret marketing sauce? What’s worked for your other clients when it comes to the marketing mix? What isn’t working?” ” And as most CMOs can agree, there’s no such thing.

CMOs: Use Your Revenue Marketing Strategy to Drive Sales and Marketing Alignment

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Any gap in alignment between the Sales and Marketing organization will endanger the commercial success of a company. The Revenue Marketing Strategy, when thoughtfully crafted, allows best-in-class marketing organizations to focus their energy on demonstrable revenue generation instead of debating.

CEO Newsletter: Top Revenue Growth Articles of February 2018

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Most recently, JD lead the sales and marketing team at BravoSolution through an incredible transformation to. Article Corporate Strategy SBI for SMB ceo chief executive officer digital strategy growth revenue revenue growth sales leader sales transformation top articlesHow To Execute A Sales Transformation JD Miller, the General Manager and Head of Sales for BravoSolution has led four organizations through a successful transformation.

Most Popular Article of the Last Two Years!

Mr. Inside Sales

I thought you’d benefit from my most popular article I’ve published over the last two years. Response One: “That’s great, and I’d just like to see if we could get on your vendor list for the next time you’re in the market. Response Four: “I understand – I didn’t expect to catch you in the market right now. And let me ask you—the next time you are in the market for this, how many companies are you going to reach out to?”.

Vendor 142

Could Headless Commerce Help You Win eCommerce Market Share?

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With eCommerce increasing more in the last 90 days than during the previous 10 years combined, digital transformation is no longer a buzz phrase. Your company’s ability to interact and transact virtually with your customers and prospects will ultimately determine.

Is Your Marketing Budget a Paper Tiger

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Article Marketing Strategy b2b marketing budget budget cut Corporate Strategy cut budget marketing budget marketing plan marketing spend marketing strategy reduce budget reduce marketing budget

Top 5 Recent Insights for Marketing Leaders

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Here are the most popular posts read by our Marketing subscribers… How Leading CMOs Develop a Strong Messaging Architecture. ArticleThe difference between connecting with a prospect and losing a deal is sometimes all in the wording. A tactical messaging architecture provides a.

The CMO’s Guide to International Marketing

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The Top 5 Things to Consider When Marketing Overseas.

Should Your Field Marketing Team Own a Number?

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Pick five non-marketing employees at random, and ask them what value your field marketing team brings to your organization. If you’re reluctant to do this exercise, it’s likely because you want to avoid blank stares and wild guesses that humble you.

Should a Marketing Leader Tell the CEO Everything?

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Article Marketing Strategy marketing leader

Start Here to Create a Strong Marketing Operations Plan for 2018

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Article Marketing Strategy

Bets That Pay Big: What Market-Leading CEOs Do to Beat the Market

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Whether it’s signing off on a new marketing campaign or helping revamp the sales team, it’s tough to. This or That? As CEO, you’re presented with initiatives from your team all the time, and every single one is a top priority.

What Market-Leading CEOs Do Differently to Measure Customer Experience

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Article Customer Experience Strategy Go-To-Market StrategyMost CEOs state that Customer Experience is a differentiator for competitive advantage. If perfected, it becomes difficult for the competition to fast follow.

Leads 206

Why Content Marketing Fails

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Article Marketing Strategy content content failure content marketing failure should I outsource? writing skills

The Impact of Poor Data Quality on Sales and Marketing

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Article Sales Strategy 2020 b2b b2b blog bad data business consulting blog consulting firm coronavirus covid-19 data data accuracy data assessment framework data completeness data consistency data quality data strategy data uniqueness forrester Gartner high quality information knowledge lauren scheeler make the number make your number Marketing planning records revenue growth sales Sales Benchmark Index sales operations sbi SBI blog strategy technology timeliness top articles wisdom zoominfo

Data 209

Entering a New Market? Avoid This Common Market Research Pitfall

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Often entering a new market represents a significant growth opportunity for a company. As the CEO setting the strategic vision deciding which markets to pursue and when is one of the most important decisions, you can make. Despite this, far.

How Multi-Touch Attribution Marketing Can Help You Increase Cohesion Between Marketing and Sales

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A key benefit of Multi-Touch Attribution Marketing is that it can help marketers fine-tune their strategy. Knowing which content is resonating with different buyers helps them define the types of content and channels that they want to use to target.

Benchmarking Marketing Performance for your Portfolio Companies

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If past performance is not indicative of future returns, then why waste marketing dollars by employing tactics that used to work yesterday but will put you out of business today? If marketing is becoming more agile and personalized, how can.

Revenue Attribution: How Modern CMOs Measure and Communicate Marketing’s Value

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Let’s face it—if you don’t have revenue attribution in place, you’re behind the curve. B2B companies are realizing an average lift of 15 to 18 percent in revenue as a result of implementing closed-loop revenue attribution and optimizing investments across.

Best 18 Sales Articles of 2018 from Sales Hacker

Sales Hacker

Here’s a recap of the best sales articles from 2018 from Sales Hacker! The 18 best sales articles of 2018 from Sales Hacker. The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy by Jacco Van Der Kooij. This particular piece of the series outlines a tactical approach to building a go-to-market strategy. This article will help you build the most compelling sales deck possible. This article explores the A to Z of how can you become a VP of Sales.

Churn 86

Insights From Market-Leading CROs on the Next Normal

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To kick off the summer, SBI held a virtual meeting comprised of an intimate group of market-leading B2B Chief Revenue Officers (public and private, $240M to $8B in revenue) as part of their advisory board program. These global CRO’s gathered.

Leads 191

The Most Effective Marketing Starts With the Corporate Strategy

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Even though some of the immediate business impacts of the COVID shutdown has started to abate, one of its more lasting effects has been to throw most enterprise 2020 marketing plans into total disarray. Tradeshows and field marketing events have.

How Should I Forecast B2B Marketing’s Contribution to Revenue?

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Article Marketing Strategy 2019 2020 annual planning annual planning meeting annual planning workshop benchmarking budget capacity CMO contribution funnel jenny sung Lead Generation lead generation calculator leads make the number make your number market Marketing marketing strategy Martech number oracle performance research report revenue revenue growth revenue growth diagnostic sales Sales Benchmark Index sbi SBI blog session The Studio top articles variables

Building the Modern Field Marketing Organization

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SBI recently spoke with Tracy Hansen, the Chief Marketing Officer at Renaissance Learning, the world leader in cloud-based assessment, teaching and learning solutions. Tracy has deep field marketing experience and built a new team from scratch that launched this year. Field marketing. Article Marketing Strategy campaign planning Corporate Marketing Field Marketing Field Marketing Organization Marketing Marketing Org Marketing Organization

How Customer Journey Mapping Can Save Your Marketing Budget— and Your Brand

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Article Marketing Strategy Uncategorized blog brand channels Chief Marketing Officer CMO consulting blog customer journey customer journey map Customer Retention customers dmv emotions forbes make the number make your number marketing strategy PE pricing private equity prospect sale sales Sales Benchmark Index sara winkle sbi SBI blog top articles touchpointsMapping the Customer Journey Is Complex – but It’s Worth the Effort.

3 Steps to Drive More Return on Your Partner Marketing Investment

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Article Marketing Strategy Uncategorized 2020 2020 strategy b2b b2b blog business calculator channel Chief Marketing Officer CMO consulting blog download feedback invest loyalty make the number make your number Marketing marketing support marketing team partner marketing partners partnership performance planning revenue revenue growth ROI sales Sales Benchmark Index sara winkle SBI blog senior consultant strategy top articles visibility

Tiger Teams ? How Market Leaders Are Organizing Internal Talent for Revenue Growth

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Article Go-To-Market Strategy Uncategorized 2020 b2b b2b blog business ceo chief executive officer chief revenue officer consulting blog coronavirus covid-19 cro cs customers CX download employees Gbenga Ige Go-To-Market goals GTM hyper-segmentation make the number make your number market-leading Marketing NASA organization planning revenue growth sales Sales Benchmark Index sbi SBI blog strategy talent tiger Tiger teams tool top articles transformation webinar

The Science of Planning Marketing Campaigns

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Article Marketing Strategy campaign planning campaign strategy Chief Marketing Officer CMO content execution content marketing science scientific target audience

Is Marketing Execution Your Achilles Heel?

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What a Winning Marketing Strategy Looks Like for Next Year

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Article Marketing Strategy