Effective Social Media Marketing Educates

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With social media, much of the marketing focus has shifted away from what makes basic and good marketing. Yet having read this social media marketing post on LinkedIn Pulse , much of what the writer states is just as true for basic education based marketing.

How Social Media Influences Market Reach

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For any business from the smallest to the largest, market reach is essential. This is why marketing is the first phase of the 3 Phase Sales Process. To achieve this essential component for business growth and business success is 100% connected to marketing one’s message.

Trending Sources

Marketing Automation First Step is Social Media

Fill the Funnel

If you’re ready to get started with marketing automation, the easiest place to start is with social media. It’s very simple to start automating certain social media tasks, and you’ll quickly see how this saves you time for more value-added activity.

Are You Missing this "A" in Social Media Marketing?

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Social media marketing has truly been a blessing for 97.7% Content marketing further allows these sales hungry professionals to further educate and differentiate their businesses from their competitors. Yet, these same forward thinking sales leaders are forgetting this essential “A” in their 21st century social media marketing. Here other professionals can share your updates to your LinkedIn articles.

“Post and Run,” Content Marketing and Social Media

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In social media, content marketing is becoming quite common place. Your misguided goal is to use content marketing within social media to promote yourself or your company. Social media provides an electronic means of effective communication.

Yes Social Media Works for Small Business Owners

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Yes, social media works as evidenced by my own results for the last nine years. Then I began with inbound marketing action by posting articles on directory sites such as Evan Carmichael , Ezine Articles and Sales Gravy.

Relationship Marketing and the Continuum of the Social Media River

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Relationship marketing through the various channels or rivers of social media continues to grow. The more channels you have both inbound (Social Media and the Internet) and outbound (more traditional marketing activities) the greater opportunity you have not only to attract attention, but to begin to build solid and positive relationships. A comment made usually in a discussion group and sometimes somewhere else such as another social media site.

To Be or Not To Be in the Local Social Media Marketing Stream

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Local is where many of us small businesses market and sell. Social media, we all have heard about this marketing channel, is here to stay. So the question now for we crazy busy small business owners is to be or not to be in local social media.

Social Media Analytics Guide

Fill the Funnel

is most ­approp­riate when applied to the use of social media tools. Quit wasting your time on Social Media activities that are not producing results. Get the 2015 edition of Social Media Analytics Guide & learn how to measure success on social media.

The Top 8 Takeaways from Social Media Guru Paul Gillin’s FIR B2B


Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness. Half of all B2B emails are now opened on a mobile device, up from 46% last quarter (according to Yesmail in an article published in FierceCMO).

Guest Post: How to make sales calls on social media. Kind of …

Jonathan Farrington

Hello Mr. Gitomer, I read your article on LinkedIn in the Daily Herald Business Ledger here in the Chicago Suburbs. I have a business brand, a personal brand, and a social brand. And one social media outlet proves, promotes, and reinforces the other to someone that clicks around.

The Value Of Brands In Social Media

Jeffrey Gitomer

Tweet By Mitch Joel , President of Twist Image – an award-winning Digital Marketing and Communications agency. I’ve been thinking a lot about the pervasiveness of brands in the social media channels.

Writing Is 20% of Content Article Marketing

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of all U.S.businesses), content article marketing through blogs or distribution sites has become the a popular marketing tactic. For example,write an article on LinkedIn Pulse and you will attract attention and maybe even get a new sales lead.

Social Media for Business: 3 Reasons Salespeople Need an Online Presence

Hubspot Sales

Do I Need Social Media for Business? A professional social media presence is crucial for today's workforce -- especially salespeople. Use social media to build relationships with prospects, peers, and even your competition. Don’t passively share articles.

Old School Marketing Beliefs Are a Barrier to Business Growth

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The professional business person stated unequivocally “I believe in old school marketing.” His opinion of social media platforms was not high and he did not even have a LinkedIn profile. What Is Marketing? Isn’t that what social media does?

Social Marketing Is Not Social Selling

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Years ago I read “marketing is not selling.” ” With the impact of technology, this statement can be easily revised to “social marketing is not social selling.” Social marketing has changed that landscape.

It's Time To Kill Social Media | Sales Motivation and Sales Training

The Sales Hunter

Sales Articles. It’s Time To Kill Social Media. It’s time we kill social media, especially if you’re using social media as a sales tool or prospecting technique. It’s not working for one very reason — you’re using the term “social media.” It’s time we kill the term “social media” and replace it with “business marketing.” About.

Time to Kick Your Social Marketing into High Gear Part 3

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Social marketing is no different. When sales professionals and SMB owners decided to incorporate social marketing as one of several marketing channels, this is not a one time event or a sporadic action. In business results matter.

Realtors Are You Missing This Marketing Platform?

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Social media is a marketing platform used by many especially those selling real estate. Yet these same real estate agents ignore this other significant marketing platform which truly doesn’t make sense.

How Sales Pitches Keep the Reticular Activator on High Alert

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Social media is one of the primary reasons for the increase in sales pitches. All these usually free social media channels now have conditioned sales leads to be very wary of any inbound marketing messages. These marketing messages are immediately discounted.

Are You Missing the “Network” Opportunity?

Sales Benchmark Index

I recently read a great article from Reid Hoffman, the founder of LinkedIn. The main theme was asking if you were “Network Literate” As a Marketing Leader, you may think you are a master of the domain. Social Selling CMO Marketing Resources Social network Social Media

In Marketing Time Is Relative

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What has changed in marketing is the amount of messages being received by ideal customers and target market. However even with shorter attention spans, what is the best marketing times is still “relative.”. Time in marketing is relative. * * * * *.

Email Is Still The Powerhouse!

Fill the Funnel

The respected McKinsey & Company recently shared (italics mine) this: “E-mail remains a significantly more effective way to acquire customers than social media— nearly 40 times that of Facebook and Twitter combined.” I love social media.

Email Is Still The Powerhouse!

Fill the Funnel

The respected McKinsey & Company recently shared (italics mine) this: “E-mail remains a significantly more effective way to acquire customers than social media— nearly 40 times that of Facebook and Twitter combined.” I love social media.

Before Your Small Business Jumps into Content Marketing, Read This

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The content marketing bandwagon continues to gain more B2B small business owners and single office/home office (SOHO) entrepreneurs. They spray their marketing, their selling, their whatever activities all over the place and then pray something will stick.

8 Key Elements to Killer Sales and Marketing Emails that Win

A Sales Guy

Email is critical to sales and marketing. All sales and marketing emails have an objective. We’re asking the recipient to download a document, to read an article or to give us 15 minutes of their time. Marketing Social Selling/Social Media/Content Marketing

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Employers Aren’t Interviewing People Who Don’t Have One Of These

A Sales Guy

In 2009, I wrote an article called, Online Presence – Asset of the Future: Why Your Social Graph Will Be Worth As Much As Your Home. . In it I said this; In the not too distant future, a baseline online social presence will be required for the most common of life’s exercises, like getting a job. If employers or recruiters can’t learn about you online, through your social graph, they won’t be interested. Social media is here to stay.

Influencer Marketing for Salespeople

Fill the Funnel

Influencer marketing for salespeople. Influencer marketing means using company leaders, thought leaders, experts, big names, and other well-known people in your industry to promote your business to their audience. Influencer marketing helps you build trust and authority.

Prospect on LinkedIn Without Being a Pesky Salesperson

A Sales Guy

How many of those people do you think will be your target market? Pay attention, and see who is commenting on more than just one article. Are any of the people commenting or liking, your target market? Prospecting Social Selling/Social Media/Content Marketing

Video 31

Realtors – Your Marketing Message Sucks – Part 05

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Technology through the Internet and social media has changed the real estate market. Unfortunately, the marketing message by many realtors has not reacted positively to that change. What realtors can do is to change their marketing message.

Reputation Management And Social Media

Partners in Excellence

Social media present powerful tools and capabilities. Personally, or business wise, it’s powerful in marketing our selves or companies and “building our brand.” We, like everyone else, leverage these tools as a critical part of our marketing to increase our visibility, expand our reach, engage new people in interesting discussions, and generate new business. Content is the future of digital marketing.”

How Marketing Etiquette Increases Two-Way Engagement

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Marketing is the ability to attract attention and build relationships. Now with the various social media channels there is a return to marketing etiquette that even has influenced traditional marketing. Liking a social media post.

I Have 13,000 LinkedIn Connections Now Justifies Bad Marketing

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Bad marketing is rampant on LinkedIn. Yesterday after accepting a second degree connection, I received a message to read his article and get on the pre-order list for his book. He then said “The article is free.” ” His comeback response once again reflected he is clueless about marketing: Correct. Plain and simple this type of email marketing is bad marketing. Unfortunately social media has only worsened the problem of bad marketing.

Content Marketing Is the NEW Be There or Be Square

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Over 10 years ago, content marketing was not on many business people, sales professionals or SMBs radar screens. When I talked about content marketing specific to the effectiveness of article marketing or having a blog, the advisor looked at me like a deer trapped in the headlights.

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Let’s Get Real About the Goal of Marketing

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If the purpose of marketing is to attract attention, then the goal of marketing is…? The goal of marketing within any sales process is two fold: Make a friend. This is why so much emphasis is placed on measuring the goal of marketing.

#1 Reason You Need To Automate Your Marketing

Fill the Funnel

Marketing automation is essential for every business. Your primary role is to study your market, and plan and execute business strategies and tactics. You have an entire cast of other employees, financial, legal, marketing and sales people to work with, in addition to your customers.

How To Learn How You Compare To Your Competitors

Fill the Funnel

How effective is your marketing? It can be a bit unnerving to open up your Rival IQ dashboard for the first time and have the facts about your marketing efforts as compared to your best competitors. You can learn how to stand out with the social bio and web positioning review tools.

Marketing Opportunities Abound Provided…

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Deep pockets are no longer required to market a business. Social media has especially leveled the SMB market place. Knowledge of where your prospects are respective to social media such as LinkedIn.

Measuring Content Marketing Success

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Content marketing tactics such as blog posts, feature articles, optimized website copy, white papers, social media content and press releases move buyers along a specific path. Most people will agree that content marketing generates awareness of your brand, product or service; inspires consumers to engage and consider you; converts them into leads and sales; and creates advocates. Original article: Measuring Content Marketing Success ©2013 Fill the Funnel.

Maybe Better Marketing Not More Marketing Is Your Answer

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Marketing is the key to building any small business. Social media has provided very affordable better marketing channels for you to reach out from the comfort of your office. What would better marketing look like for your small business?