Understanding the Sales Force

NOVEMBER 25, 2013

Understanding the Sales Force by Dave Kurlan A very interesting article caught my attention on Inc. You must read the article in order to understand the following questions. The goal of this study was very cool indeed, but the study, despite being developed by two business professors from Georgetown and UCLA, was poorly designed.

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Study Sales Cycle Follow-up Account 243

SBI Growth

OCTOBER 19, 2023

To discern these traits, SBI studied 100 frontline sellers, managers, and SDRs. In the ever-evolving sales landscape , understanding what drives success can often seem like deciphering an enigma. However, if we look closely, patterns begin to emerge that delineate the attributes of successful sellers.

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Study Marketing Research Closing 177

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

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Email Marketing Benefit Webinar Metrics Marketing 130

Nutshell

JUNE 5, 2020

To get your creative juices flowing, I’ve listed five surprising sales case studies to inspire your next “out-of-the-box” campaign. Sales case study takeaway : Whether you’re B2B, or B2C, the fact remains that you’re still B2H—Business to Human. Sales case study takeaway : Borrow reputation and breed familiarity.

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Case Study Paid Content Study Ideal Customer Profile 96

Allego

DECEMBER 6, 2023

This article originally appeared on Spiceworks. Why don’t sales reps use all the marketing content your organization creates? Companies spend nearly 9% of their revenue on marketing , yet Forrester reports that 65% of marketing material goes unused. Who Should Present Marketing Content to Sales Reps?

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Motivation Marketing Collateral Case Study 71

BuzzBoard

FEBRUARY 28, 2024

Defining ROI in the Context of Digital Marketing for Small Businesses The return on investment (ROI) of digital marketing for small businesses is a critical metric offering insights into the success of a marketing campaign and informing business decisions. Ready to elevate your digital marketing strategy and drive superior ROI?

Small Business 52

Small Business Small Business ROI Case Study 52

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. Blog Posts and Articles.

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Top of Funnel B2B Webinar Metrics Marketing 237

Adaptive Business Services

JANUARY 11, 2023

Let’s just say that the job market had changed since the last time I had hired a salesperson. The post Electric Sign Sales Case Study – Hiring, Training, & CRM appeared first on Adaptive Business Services. I agreed to do so and we also discussed me providing sales training to whoever we might hire. I began work in earnest.

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Hiring Case Study Study CRM 71

Sales and Marketing Management

OCTOBER 4, 2018

Author: Anand Srinivasan The traditional approach to marketing involves brand building, advertising, participating in trade shows, launching mailers, and so on. This approach is also known as “downstream marketing” since they look ‘downstream’ at the customers in the targeted segment and optimize the ways to communicate with them.

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Marketing How To Segment Trade Show 214

Sales Hacker

JULY 20, 2020

Stop writing case studies the old way ! Case studies like those can work. Today we’re learning a 7-step formula to make the best case studies your prospects have ever seen — case studies that connect to the reader, overcome objections, show what makes your product/service the best, and close the sale. Let’s dive in.

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Case Study Study Prospecting Top of Funnel 109

BuzzBoard

APRIL 16, 2024

Explaining the Importance of Lead Generation Strategies for Digital Marketing Agencies Lead generation strategies serve as crucial tools for digital marketing agencies. These strategies are especially vital for agencies marketing to small and local businesses. One impactful strategy is offering free digital marketing audits.

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Lead Generation Webinar Metrics Sales Qualified Lead Lead Rank 52

Zoominfo

AUGUST 3, 2022

All too often, marketing budgets are the first to be scaled back. We surveyed nearly 250 marketers , and while 59% of respondents said they either were not adjusting their budgets or weren’t making significant changes, almost 40% said they were cutting back on marketing spend in anticipation of a recession.

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SBI Growth

FEBRUARY 12, 2013

With 20 years of experience, including Business Development, IT, Consulting, and Marketing, he’s a great source of business knowledge. Later in the article I share a tool to assist those currently in this dilemma. There are a few key takeaways from the case study: A well defined sales process mapped to the buyer’s journey is crucial.

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OutboundView

JANUARY 19, 2024

If so, this article is for you. When they’re not, it’s a major pain point felt by AEs, marketing, all the way up to the executive team. In this article, we’ll walk through the changing landscape of how to organize SDR teams when selling to HR to get better results. SDR teams are expensive and tough to manage.

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Case Study Marketing Qualified Lead Outsourcing Services Study 36

Allego

JULY 26, 2023

This article originally appeared on Selling Power. About 65% of sales marketing content is never used. So how can managers motivate their reps to use sales marketing content? Many organizations traditionally turn to product marketing managers to share new content. Try these three tips. Sales materials are powerful.

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B2B Collateral Case Study Marketing 62

Corporate Visions

AUGUST 13, 2020

The post Why is Most B2B Marketing So Forgettable? Every marketer wants to make an impact. Your buyers interact with your marketing in one moment, but they make the decision to buy in the future. Unfortunately, most marketers don’t believe their content is memorable or actionable. Why Most B2B Marketing is Forgettable.

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B2B Marketing Top of Funnel ACT 134

Sales and Marketing Management

JULY 15, 2018

Author: Kostas Chiotis Having a powerful marketing strategy is vital to the growth and success of your business. However, most industries are highly competitive, and if you fail to launch effective marketing campaigns, you may find yourself in hot water real quick. A strong content marketing strategy should be priority number one.

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Maximizer Top of Funnel Strategy Social Media 192

Sales and Marketing Management

MAY 31, 2018

Studies suggest that young adults use up to three different devices every day and many feel naked if they leave the house without their phones. As such, mobile marketing is not just an option anymore. Studies show that up to 78 percent of mobile searches result in conversions. We live in an overly connected world.

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Paid Content Small Business Small Business Marketing 185

Pipeliner

DECEMBER 22, 2020

Email marketers across the globe have been encompassing different strategies for generating leads, branding, and driving sales conversions. After all, getting customers to make a buying decision isn’t an easy walk in the park, especially when it comes to B2B email marketing. Here’s where email marketing steps.

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Email Marketing B2B Marketing Case Study 98

BuzzBoard

FEBRUARY 28, 2024

Explaining How Digital Marketing Can Have a Transformative Effect on Small Businesses Digital marketing continues to transform, providing significant advantages for small businesses. Digital marketing is revolutionary because it allows small businesses to compete with larger enterprises. Your business growth relies on it.

Small Business 52

Small Business Small Business Marketing Social Media 52

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Case studies. Training webinars.

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Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 99

LeadFuze

JULY 23, 2023

Whether you’re a startup founder, small business owner, or marketing professional, understanding how to find your target market is crucial for your success. According to industry studies, businesses that effectively identify and cater to their target audience see significantly higher conversion rates.

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Demographics Marketing Segment Social Media 52

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing? What Makes a Good Landing Page?

Marketing 130

Marketing Prospecting Top of Funnel Segment 130

Pipeliner

DECEMBER 21, 2023

In the fast-paced world of digital marketing the emergence of Artificial Intelligence (AI) script generator tools. This is revolutionizing the way marketing videos are crafted. These are also enhancing the creativity and efficiency of marketing campaigns. Are providing marketers with an innovative approach to scriptwriting.

Video 52

Video Tools Marketing Infusion 52

SBI Growth

APRIL 13, 2013

Is my Marketing Strategy broken? In a recent Sales Benchmark Index survey of 312 CMO’s and VP’s of marketing; the majority answered this question “I don’t know”. Download the Marketing Strategy Assessment here and determine if your Marketing Strategy is broken. The list goes on and on. Does Sales ignore my leads?

Marketing 308

Marketing Remedy Face-to-face How To 308

The Pipeline

SEPTEMBER 27, 2021

He has also written more than 50 case studies about companies and numerous technical notes on various business topics, including strategy development and implementation, sales and marketing, leadership, pricing, and start-up issues. Frank shares insights about his new book, Cespedes, Frank V.

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Journal Case Study Study Up-Sell 173

Pipeliner

MARCH 7, 2021

Marketing a healthcare facility can be difficult. You need to attract patients to come to your hospital to do justice to your investment and properly marketing your brand is the key. Today, everyone relies on the internet for information and there is a need for healthcare organizations to improve their internet marketing.

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Strategy Marketing Social Media Case Study 97

Sales and Marketing Management

JUNE 14, 2020

Sales managers who are nervous about their team working outside of the office can take heart in a recent study that ranks sales representative as the No. In fact, the study from MagnifyMoney shows that 13% of sales representatives already worked from a home office prior to the COVID-19 outbreak. 63 spot for that metric.

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Salary Study Travel Report 207

SBI Growth

OCTOBER 15, 2012

Just 38% of companies have a content marketing strategy. Econsultancy, the London-based community of digital marketing and ecommerce professionals, recently produced their first ever Content Marketing Report. The report is based on a survey of more than 1,300 digital marketing professionals. You know this already.

Marketing 317

Marketing Survey Buyer Persona Social Media 317

The Center for Sales Strategy

OCTOBER 15, 2020

Marketing content isn’t just for branding and lead generation anymore. The content that Marketing creates to support the go-to-market objectives (blog articles, eBooks, whitepapers, case studies, etc.) Today’s buyers aren’t interested in being sold. Instead, they want to be educated and informed.

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Case Study Marketing eBook Lead Generation 80

Understanding the Sales Force

NOVEMBER 5, 2014

Today I learned that an article I wrote back in November of 2013, Increase in Social Selling Yields No Increase in KPI''s , was named Top Sales Article of the Month for October 2014 by Top Sales World. One of the things we studied is the impact of Social Selling. We discovered that.

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Social Selling Revenue Inbound Face-to-face 256

SBI Growth

SEPTEMBER 13, 2012

Change your marketing focus from “ inside-out ” to “ outside-in ”. Marketing inside-out versus Marketing outside-in should be common terms and concepts for B2B marketing and sales organizations. A marketing outside-in approach starts with the buyer and stays focused on the buyer. Their focus is inside-out.

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Marketing Demographics Buyer Social Media 282

Smooth Sale

MARCH 10, 2024

Create the R ight C ontent for Y our A udience About 37% of experienced B2B marketers produce compelling sales content for their target audience. Informative awareness articles, for instance, can highlight specific product advantages and industry trends. Today’s insights are provided to help you achieve the Smooth Sale!

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B2B Top of Funnel How To Sales Qualified Lead 104

Sales Hacker

APRIL 9, 2020

Here’s a case study that will show you how it’s done in a real life situation. Evolved Media is a content marketing and technology publishing agency that serves B2B technology businesses. Create a repeatable sales process driven by content marketing. C-Suite, CMOs, VP of Marketing). What does that look like?

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Case Study Study LinkedIn Top of Funnel 79

No More Cold Calling

NOVEMBER 21, 2013

You can’t depend on your marketing department to generate real leads. Do you really think marketing can qualify your leads? Consider this example from Dan McDade, president and CEO of PointClear: The marketing department for one unnamed company generated more than 9,000 “sales leads” in a year, but only 1.28

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Sales Qualified Lead Lead Rank Lead Scoring Leads 263

HeavyHitter Sales

APRIL 7, 2013

Here’s one of my recent Harvard Business Review articles titled “Ten Reasons Salespeople Lose Deals.”. In almost every interview, salespeople also lamented the lack of leads being generated by their marketing department as well. Product Commoditization. Other Steve W.  '

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Study B2B Penetration Lead Rank 146

Pipeliner

JANUARY 18, 2023

Video marketing is helping to increase the popularity of the organization and the effectiveness of video is becoming more and more. In this article, we will talk about 8 main reasons why you should use video marketing to grow your business. 8 Powerful Reasons You Need to Use Video Marketing.

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Video Marketing Lead Rank Lead Scoring 52