Are You Missing this "A" in Social Media Marketing?

Increase Sales

Social media marketing has truly been a blessing for 97.7% Yet, these same forward thinking sales leaders are forgetting this essential “A” in their 21st century social media marketing. The plethora of social media channels allows for one message to be shared (think amplified) and this amplification costs nothing. Here other professionals can share your updates to your LinkedIn articles.

How a CRM Solution Should Support your Social Media Strategy

Pipeliner

In our last article we discussed the importance of social media strategy in today’s B2B business environment. The post How a CRM Solution Should Support your Social Media Strategy appeared first on Pipeliner CRM Blog.

Trending Sources

Effective Social Media Marketing Educates

Increase Sales

With social media, much of the marketing focus has shifted away from what makes basic and good marketing. Yet having read this social media marketing post on LinkedIn Pulse , much of what the writer states is just as true for basic education based marketing.

Marketing Automation First Step is Social Media

Fill the Funnel

If you’re ready to get started with marketing automation, the easiest place to start is with social media. It’s very simple to start automating certain social media tasks, and you’ll quickly see how this saves you time for more value-added activity.

How Social Media Influences Market Reach

Increase Sales

Social media probably better than any other marketing channel achieves market reach with in many cases very little capital outlay. The focus for this online social media webinar was the topic of writing as being a critical sales skills.

Is There a Dehumanizing Impact From Social Media?

Sales and Management Blog

Last week I wrote a post about the many emails I get from sales trainers asking me to post their articles on my blog but who, rather than recognizing that they are in a sales situation, take a completely self-centered approach to making the request. I can certainly see that any or all of the above could be a catalyst for the obnoxious behavior we are seeing more of on social media—as well as other technology such as email, text messaging, and such. technology social media

A Social Media Connection Is Not a Sales Lead

No More Cold Calling

Are your sales reps clueless about how social selling really works? Sales reps abuse social media to the extent that I typically delete more LinkedIn invitations than I accept. Social Selling Isn’t About Selling. Read the rest of the article.).

White Noise of Social Media

Increase Sales

Their ability to tune out all what does not get them closer to their goal to increase sales is beyond critical in today’s social media and mobile technology market place. Ignore the white noise of social media especially if it is not moving you closer to those desired results.

3 Steps to Combining Social Media & Competitive Intelligence

Sales Benchmark Index

Using social media for competitive intelligence provides another viewpoint into competitor activity. An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy.

10 Corporate Social Media Myths Dispelled | Social Media Podcast.

Social Media and Sales Strategy

Social Media Speaker Shane Gibson. Social Media Topics. Social Media Boot Camp. 10 Corporate Social Media Myths Dispelled. Many of these misconceptions stop organizations from truly realizing the potential of social media (or even starting).

Social Media Marketing for Hotels and Resorts

Social Media and Sales Strategy

Social media use by hotels for their marketing, service and branding initiatives is growing rapidly. Social Media Tools and Networks are a significant force that is growing. It’s not a question of whether or not your customer uses social media or social networks.

The Disconnect Between Social Media Spend and Business Impact

Igniting Sales Transformation

With spend on social media channels expected to increase to a 20.9 There is no clearly defined social media strategy that aligns with core business objectives. There is a gap between social media activity and business performance.

Social Media & Your Business: Choosing the Best Platform

Vertical Response

So you want to define a social media strategy for your business ? The place to start is with a full understanding of the most widely-used social platforms, their unique purpose, and whether or not your business will be able to reach its target audience. We’ll look at what differentiates these three popular networks, comparing various key metrics so you can feel confident starting your path towards social media success.

4 Motivational Melodies to Help You Communicate on Social Media

Vertical Response

This 1968 hit was around long before the likes of social media , but let’s be honest – social media is the digital grapevine of our time. After all, social media is about more than status updates, hashtags and selfies.

“Post and Run,” Content Marketing and Social Media

Increase Sales

In social media, content marketing is becoming quite common place. Your misguided goal is to use content marketing within social media to promote yourself or your company. Social media provides an electronic means of effective communication.

11 Words to Avoid Using on Social Media and What to Say Instead

Vertical Response

Coming up with original or catchy wording for your social posts is important if you want to stand out in the busy social media sphere. Good alternative : Write a short description of the article to tease it and include a link. It’s a term that plagues social media.

Top 6 Social Media No-Nos to Avoid

Vertical Response

Everyone makes mistakes, but committing a major social media no-no has the potential of hindering your business’s hared-earned reputation. Don’t buy followers or fans: It may be tempting to make social media a numbers game.

Social Media vs. Traditional Prospecting: Which is More Effective?

The Sales Hunter

Every day I get minimally 3 – 5 emails from people proclaiming to me how effective their social media plan is for getting new customers. Along with the emails are the numerous articles on the web about how old school […]. Each one claims to know exactly why others fail and why they have a plan that works perfect.

12 Images You Should Share on Social Media

Vertical Response

Posting photos to social media is one of the fastest, easiest and fun ways to promote your business as well as boost engagement with your audience. Which of these photos garners your business the most engagement on social media?

Social Media Calendar - Sample - Template | Social Media Podcast.

Social Media and Sales Strategy

Social Media Speaker Shane Gibson. Social Media Topics. Social Media Boot Camp. Social Media Calendar. There are many aspects to success in social media. Social Media Calendar. -->. Sales Articles.

Are You Committing Content and Social Media Sabotage?

Vertical Response

The day the interview went live, I was beaming with pride for my writer pal and couldn’t wait to share his article with the rest of the world. So I quickly scrolled to the beginning of the article, and found nothing. I didn’t share the article at all.

Social Media The New Sea of Sales Pitches

Increase Sales

Until recently junk mail and auto robot dial phone calls seemed to hold the top places for sales pitches, but now social media is leading the pack and is way ahead of all other types of marketing for small businesses. For social media to be successful requires engagement.

Social Media Marketing for Hotels and Resorts

Social Media and Sales Strategy

Social media use by hotels for their marketing, service and branding initiatives is growing rapidly. Social Media Tools and Networks are a significant force that is growing. A recent study released by AirPlus International Travel on business travelers has a also cited a significant spike in social media use and stated the following: “83 percent of respondents indicated they participate in social media sites this year, as compared to 77 percent last year.

Social Media Marketing for Hotels and Resorts | Social Media.

Social Media and Sales Strategy

Social Media Speaker Shane Gibson. Social Media Topics. Social Media Boot Camp. Social Media Marketing for Hotels and Resorts. Social media use by hotels for their marketing, service and branding initiatives is growing rapidly.

Got 5 Minutes? Expand Your Social Media Presence With These Quick Tips

Vertical Response

Finding time to maintain your social media presence can be difficult, but expanding it? With a little help, you can build your social media presence while juggling other responsibilities. We’ve compiled a list of five things you can do whenever you have an extra five minutes that can help you build a social following. Otherwise, if you have an article or blog post that others in a group might benefit from, post that.

Yes Social Media Works for Small Business Owners

Increase Sales

Yes, social media works as evidenced by my own results for the last nine years. Then I began with inbound marketing action by posting articles on directory sites such as Evan Carmichael , Ezine Articles and Sales Gravy. Yes social media works for small business owners.

A Fundamental Guide to Email and Social Media Marketing for Non-Profits

Vertical Response

Fortunately, email and social media marketing are great ways to spread the word about your organization. “Email and social media marketing is easy and inexpensive,” says Jill Bastian, our Community Education and Training manager. Social media marketing is free.

11 Social Media Trends for 2012 | Social Media Podcast and Sales.

Social Media and Sales Strategy

Social Media Speaker Shane Gibson. Social Media Topics. Social Media Boot Camp. 11 Social Media Trends for 2012. Today’s podcast is on 11 Social Media Trends for 2012. TV on everything and social on everything.

Relationship Marketing and the Continuum of the Social Media River

Increase Sales

Relationship marketing through the various channels or rivers of social media continues to grow. The more channels you have both inbound (Social Media and the Internet) and outbound (more traditional marketing activities) the greater opportunity you have not only to attract attention, but to begin to build solid and positive relationships. A comment made usually in a discussion group and sometimes somewhere else such as another social media site.

Thought Leadership in Social Media | Social Media Podcast and.

Social Media and Sales Strategy

Social Media Speaker Shane Gibson. Social Media Topics. Social Media Boot Camp. Thought Leadership in Social Media. I talk a lot about thought leadership in social media. They say the word is overused in social media.

How to Hire the Right Social Media Manager the First Time | Social.

Social Media and Sales Strategy

Social Media Speaker Shane Gibson. Social Media Topics. Social Media Boot Camp. How to Hire the Right Social Media Manager the First Time. I just wrote a Social Media Manager spec for a client and youve just confirmed everything I was thinking!

Social Media Analytics Guide

Fill the Funnel

is most ­approp­riate when applied to the use of social media tools. Quit wasting your time on Social Media activities that are not producing results. Get the 2015 edition of Social Media Analytics Guide & learn how to measure success on social media.

Social Media Assessment | Social Media Podcast and Sales.

Social Media and Sales Strategy

Social Media Speaker Shane Gibson. Social Media Topics. Social Media Boot Camp. Social Media Assessment Part 1 of 7. Today’s social media podcast is part 1 of a 7 part series on assessment. Sales Articles.

The New Rules of Engagement in Social Media | Social Media.

Social Media and Sales Strategy

Social Media Speaker Shane Gibson. Social Media Topics. Social Media Boot Camp. The New Rules of Engagement in Social Media. I was very impressed with this presentation at Social Media Week in Vancouver. Sales Articles.

To Be or Not To Be in the Local Social Media Marketing Stream

Increase Sales

Social media, we all have heard about this marketing channel, is here to stay. So the question now for we crazy busy small business owners is to be or not to be in local social media. Additionally social media has created a fear of missing out of something.

68% Of CEOs Have No Social Media Presence Whatsoever – What a Surprise!

Jonathan Farrington

I read a very interesting article on the excellent Loyalty 360 site yesterday. “According to a recent report by CEO.com, 68% of Fortune 500 CEOs have no social media presence whatsoever. . A mere 32% have at least one account on a social network.

Social Media Speaker Video: Going Social with CRM #SCRM 41:28

Social Media and Sales Strategy

This is one of the most recent social media for sales professionals talks I have done and it’ not just a promo clip. Shane Gibson ( @ShaneGibson ) is a sales and social media speaker who has addressed over 100,000 people on stages on three continents over the past 15 years.

The Problem with Free Speech and Social Media

Igniting Sales Transformation

The problem that I have with free speech and social media is that any of us can be attacked unfairly. In the days before social media, if you wanted to air your grievance about someone else, there were ways to do it.

Social Media Isn’t So Social

Partners in Excellence

Whatever we call it: Social Media, Social Selling, Social Networking, Social Business; to often it’s just not very Social. We are inundated with emails, texts, articles, newsletters, connection requests, horrendous prospecting attempts, mind numbing tweets all focused on one set of communications. All done at ever escalating pace and volume, all claiming to be Social. Social starts looking like conversations.

Guest Post: How to make sales calls on social media. Kind of …

Jonathan Farrington

Hello Mr. Gitomer, I read your article on LinkedIn in the Daily Herald Business Ledger here in the Chicago Suburbs. I have a business brand, a personal brand, and a social brand. And one social media outlet proves, promotes, and reinforces the other to someone that clicks around.