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Top Kurlan Articles Debunking Sales Studies and Articles

Understanding the Sales Force

I have read an awful lot of studies and articles over the last several years and while most of them have merit, some of them are either dead wrong, or have drawn incorrect conclusions. Accenture CSO Insights – Sales Optimization Study. Harvard Business Review Revealing Study of Salespeople Makes News.

Study 173
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How to (ethically) steal your prospect?s attention: 5 ultra-creative sales case studies

Nutshell

To get your creative juices flowing, I’ve listed five surprising sales case studies to inspire your next “out-of-the-box” campaign. When GumGum , an AI image recognition software firm, wanted to reach decision-makers at T-mobile, they knew that traveling the beaten path of sending outbound emails wouldn’t work. . The rap was a success.

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Top 10 Sales Articles

HeavyHitter Sales

Here are the TOP 10 Heavy Hitter Sales Blog Articles as measured by number of times viewed. Personality Study of 1,000 Top Salespeople. IT Sales Strategy: Software, SaaS & Hardware Sales. Click Here for 25 More Articles.     1. Are Top Salespeople Born or Made? Why Did I Lose the Sale? ARE YOU A CLOSER?

Analysis 132
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How to Train a Sales Team on Products: Use Modern Software, Not Old-Fashioned Training Techniques

Bigtincan

The solution, in our experience, is modern training software that allows sales reps to find and review product information exactly when it’s needed by using techniques like just-in-time learning (reps can look up answers as needed) and microlearning (short lessons for improved knowledge retention). The Best Enterprise LMS 2.0

Fashion 105
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Go through the motions

Sales 2.0

Research from XANT looked at the optimal “cadence” for prospecting based on the masses of data available to them through companies’ usage of their software. Their study looked at 479,140 outbound cadences from nearly 9,000 companies. The upshot is that they recommend having eight (8) “touches” in your outbound cadence.

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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

In this article, you’ll learn 20 of the best ABM techniques, from how to choose which accounts to focus on, to mapping out their personalized marketing experience. Source You can also set up a Google Alert , which will scan the web for certain content and inform you of any relevant article.

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Teaching Sales Techniques: 7 Key Factors and How the Right Software Can Satisfy Them

Bigtincan

Now that we’ve briefly covered the seven factors of sales training, let’s dive deeper into each one of the sales techniques and how you can use software to satisfy them. You can read this article to learn more about how short-form training increases knowledge retention. Read this article to learn more about sales content management. #4.