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Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to boost marketing and sales teams. Why has automation failed to gain traction despite its obvious promise? A Lack of Training.

Marketing 252
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The Age of Automation for Sales and Marketing is Here

Zoominfo

Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to boost marketing and sales teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 130
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Sales Talk for CEOs: A Step-By-Step Guide to Setting Up a Successful Channel Strategy with Bruce Stuart (S3:E8)

Alice Heiman

He has authored more published articles on the topics of channel partner profitability, channel development, channel management, and strategic partnerships and alliances then anyone in the industry. Stuart, CMC, founding partner of Channelcorp Management Consultants Inc. About Channelcorp. Show Links. Resource Link: [link].

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Inc Magazine Gets it Wrong on Consultative Selling

Understanding the Sales Force

Magazine ran an article on its website that I just can''t ignore. The article''s author, Geoffrey James, says that consultative sellers strive to become trusted advisors and companies don''t need " some smart**s who kibbitzes from the sidelines.". Telecommunications and Internet. Understanding the Sales Force by Dave Kurlan Inc.

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12 Sales Metrics that Matter Most-Harvard Business Review

HeavyHitter Sales

Here’s one of my recent Harvard Business Review articles titled the THE 12 SALES METRICS THAT MATTER MOST. Telecommunications salespeople averaged $3.3 million, for Cloud/SaaS inside salespeople the average was $795,000 and telecommunications was $730,000.     Sales is both an art and a science.

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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

Use Different Visual Mediums – Cisco Cisco is a cutting-edge technology company that develops networking and telecommunications equipment. Share Company-Related News – Boeing The aircraft technology manufacturer uses an old-fashioned form of storytelling to great effect—news articles. What makes this a great brand story?

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What We’ve Learned Supporting Telecom Sales Teams

Janek Performance Group

This article explores how enterprise telecom sales reps can organize their next 90 days to make an impact and deliver on quota. In the 1990s, I started my sales career selling telecom for one of the largest privately held telecommunications companies in North America. Today, telecom is an important client segment to Janek.