Welcome, Gen A: The Age of Automation for Sales and Marketing is Here
Zoominfo
MAY 25, 2021
Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to boost marketing and sales teams. Why has automation failed to gain traction despite its obvious promise? A Lack of Training.
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