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4 Keys to Gaining the Most Value From Your CRM Program

Sales and Marketing Management

While companies have traditionally considered CRM programs as sales tools , the CRM program and the customer experience today is one and the same. Beyond Sales and Marketing. CRM programs go above and beyond marketing and sales. Connect all channels. A CRM program’s value goes beyond sales. That’s a mistake.

Lead Rank 227
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The 33 Best Sales Training Video Channels on YouTube

Hubspot Sales

in 2013 on hiring sales training companies, one of the top five outsourced training expenditures, according to Training Industry. Clearly, if your team needs sales training, there's a lot of options out there. Best Sales Videos. Sales Videos by Well-Known Selling Experts. Companies spent approximately $2.2B

Channels 111
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Incentive Gift Cards Continue to Delight

Sales and Marketing Management

are increasingly using gift cards as a reward tool for multiple groups (channel, sales, employee and customer), and that investment in gift card rewards is both significant and growing. A lot of channel programs use a reloadable prepaid card as their incentive mechanism. businesses?—?fully fully 61 percent?—?are

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Channel Management Strategies: Using CPQ to Improve Customer Experience

Cincom Smart Selling

Companies achieve growth through increased sales. For companies using a direct selling model, that may mean new marketing messages and additional sales training. It may even mean adding sales headcount. An alternative is a multi-channel strategy. Your sales channel may or may not understand or embrace that messaging.

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PODCAST 97: How To Approach Changing Trends In The Global Economy w/ Tameka Vasquez

Sales Hacker

This week on the Sales Hacker podcast, we speak with Tameka Vasquez , AVP of Global Marketing for the High-Tech and Manufacturing division at Genpact. If you missed episode 96, check it out here: PODCAST 96: The 4 Levers of Sales Velocity w/ Pete Crosby. Subscribe to the Sales Hacker Podcast. What You’ll Learn. We’re on iTunes.

Trends 72
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ABM and storytelling: how to cut through the noise at scale

Artesian Solutions

The risk is that we use ABM tools so cleverly we think we’re being bespoke – but everyone is just using the same sources of information, the same agencies and the same types of approaches. Sometimes you need to go beyond even sales, and seek inspiration from teams such as product. Gina’s tips for ABM storytelling.

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Having the right content and tools to help fuel buyer’s decision making process is essential. Death of a Salesman?