ABM and storytelling: how to cut through the noise at scale
Artesian Solutions
NOVEMBER 5, 2018
Sometimes you need to go beyond even sales, and seek inspiration from teams such as product. For example, it may be that you can use the same narrative for all of your clients who are in automotive. Therefore you could use the same automotive automation story in three or five different contexts. Gina’s tips for ABM storytelling.
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