Experiencing What Our Customers Experience

Partners in Excellence

I was heavily involved in the automotive industry at one point in my career. I’d meet with the top executives of some of the US automotive manufacturers. Have you ever actually read your content, collateral, case studies, other materials?

How to Drive Business Growth Using Net Promoter Score


Automotive & Transportation: 49. Case studies: Ask successful customers to participate in a case study. Successful B2B businesses all have something in common– a segment of loyal customers who regularly purchase and recommend their products and services.

Winning the Social Media Engagement Contest

The ROI Guy

The study found that the companies that have the most level of engagement overall in social media are centered in a few industries (on average), especially: High Technology; Consumer Products; Retail; Travel; Media and Entertainment; Hospitality; Automotive. Alinean Research of Fortune 500 Level of Engagement on Twitter, Facebook and LinkedIn.

The 33 Best Sales Training Video Channels on YouTube

Hubspot Sales

Backed by years of research and study, her videos and workshops can help you sell yourself, your business and your product -- whether you’re trying to land a date or close a deal. Automotive sales easily gets one of the worst reputations in sales.

Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

For example, automotive sites now provide more tools than ever to guide buyer’s decisions including customized configurators and pricing tools, competitive comparison tools, video brochures, and Facebook “fan” pages.

Although it’s not time to Party Like its 1999, There is Plenty to Celebrate

The ROI Guy

Across the 37 industries in the study group, innovation investments were up sharply in several segments including Aerospace and Defense firms, Specialty Manufacturing and Professional Services, Transportation and Utilities. Industries that did not see improvements and have declining management efficiencies (less knowledge workers managed per IT FTE) include Automotive and Vehicle Manufacturing, Construction, Steel Manufacturing and Transportation.