Trending Sources

Making B2B More Like B2C Sales???

Partners in Excellence

” There’s a lot I agree with, but one point stood out, Make B2B More Like B2C. I don’t disagree, in fact, there are huge amounts we can learn from B2C, particularly in the areas of personalization, customer experience, and ease of doing business.

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What B2B Companies Must Learn from 10 Reasons Why Amazon is Destroying Retailers

Understanding the Sales Force

I'm going to share my 10 reasons why this is happening and you might be very surprised with my conclusion at the end of the article where I provide an important warning for B2B Sellers. Dave Kurlan Consultative Selling sales strategy amazon.com B2C B2BImage Copyright AdrianHancu.

A B2C Buying Trend That Will Impact B2B

Sales Benchmark Index

Amazon, the king of B2C is invading B2B. The world’s #1 B2C e-commerce site is crossing over to B2B. Now AmazonSupply.com is focused on threatening traditional B2B distribution channels. Think it’s impossible for Amazon to make a robust B2B play?

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B2B strategy, B2C results

Sales and Marketing

Teaser: When marketers evolve their tactics and view digital media as a unique marketing function, they start to realize the cross-functional power it can have, its ability to independently impact the brand and the bottom line, and its capacity to deliver B2C results for B2B marketers.

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Sales is Not B2B or B2C. It Is Always 1to1.

The Sales Hunter

Regardless of whether you’re in B2B or B2C, we can’t lose sight that the sale is not made until it’s 1to1 — one person connecting with one person. What does your sales funnel look like? Only when we get to the one-to-one conversation will we be in a situation to understand what the customer is […]. Blog Professional Selling Skills Prospecting customer high-profit prospecting prospect prospecting sales prospecting

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B2B Mobile Marketing: 15 Ideas You Can Use Today.

Pointclear

Are you interested in learning more about B2B mobile marketing? If you’re like many people, you can think of a lot of ways B2C companies use mobile marketing. But if you work in the B2B world, then you might be stuck trying to come up with B2B mobile marketing ideas.

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12 Social Media Tips for B2B Marketers

Salesfusion

Despite what we may have thought just a few years ago, social media marketing isn’t just for the B2C world. In fact, 56% of B2B marketers now consider social media marketing core to their business, with 30% reporting that social media directly produces ROI, according to Demand Gen Report.

Not B2C or B2B, But B2I (Business to Individual)

Sales and Marketing

Issue Date: 2013-09-03. Author: Michael Ni. Teaser: While the concept of one-to-one sales is not new, the change in buyer behavior to expect self-service discovery, engagement and buying combined with the power of automation and data analysis is.

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Why Are B2B Companies Ignoring B2C CX Practices?

The 1to1 Media Blog

It disappoints me when customer experience professionals at B2B companies won't even consider CX practices from business-to-consumer companies. Sure, B2B firms can learn a lot from other B2B firms: Cisco has an amazing voice of the customer program, Boeing does great work conducting field studies of their customers, and Adobe has a notable CX governance practice.

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Social Media Is a Marketing Tool Not Just for B2C – But Also for B2B By Debbie Laskey, MBA

Increase Sales

Marketing B2B business to consumer Debbie Laskey marketing tool social media social media channels Twotter stream In today’s era of instant communications, social media has been both a positive and a negative element of most companies’ marketing outreach.

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B2B sales – is more better?

Sales Training Connection

But the study was about B2C sales. Because of the type of sale and the buyers, the study construct does raise some flags about its applicability to B2B selling. A myth that is still being repeated time and time again even in B2B sales.

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Are Buyers Always Rational?

The Sales Hunter

Blog Consultative Selling Customer Service Professional Selling Skills B2B b2c closes closing closing a sale emotion prospecting sales selling skills

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Webinar Replay: Tips for Using Social Media in B2B Marketing

Salesfusion

Did you miss our #InsightfulMarketer webinar with Oktopost on tips for using social media in B2B marketing? Daniel Kushner, CEO of Oktopost, shared some great insights around social media in the world of B2B marketing and best practices for successfully generating leads through social efforts.

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What Separates Elite B2B Companies From the Great Pretenders

The Sales Insider

But here’s the crazy thing about culture: what works wonders in B2C (business-to-consumer) doesn’t necessarily translate into runaway success in B2B (business-to-business). When you’re building a B2B company, you must create — and aggressively nurture — [.].

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Personalize B2B Mobile Site to Grow Revenues

Score More Sales

We have run into many B2B websites lately that do not work well on mobile devices. There are still some things that differentiate a B2B (business-to-business) transaction from B2C (business to consumer).

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5 Ways to Use LinkedIn for B2B Marketing

Vertical Response

While Facebook and Twitter dominate the B2C space, LinkedIn is the site where B2B marketers go to find clients and make connections. According to a study by WebMarketing123 , LinkedIn is the most effective platform for lead generation and sales for B2B marketers.

B2B and B2C are Dead, Long Live B2i

Software Business Blog

Just a few years ago, the B2B and B2C software purchasing processes were … different. Instead, they must move beyond traditional B2B or B2C sales by embracing a new approach that focuses on the individual.

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Making Big Data Work for B2B Sales

Sales and Marketing

Teaser: B2B sales will always demand a certain level of art and emotional intelligence. The same can be said for B2C sales. But it is possible to take the guess work out of B2B sales. B2B sales will always demand a certain level of art and emotional intelligence.

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Should You Use Pinterest for B2B Marketing? Yes or No in 5 Minutes

Sales Benchmark Index

Pinterest , Not Just B2C. B2C companies leveraging Pinterest have experienced tremendous success driving revenue. This is where blog articles and ebooks are gaining traction in b2b marketing. Taking Action – Leveraging Pinterest for B2B. Top B2B tips to get you started.

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Engaging the B2B Customer

The 1to1 Media Blog

A few years ago while attending Dreamforce, I had a few meetings with executives from marketing automation companies who shared different approaches to engaging with B2B customers and prospects. Given the amount of emphasis that''s placed on using data and automation to engage with B2C customers across the industry, I was instantly intrigued by the possibilities for B2B organizations.

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Capturing User Context makes B2B CX Data more Relevant

Babette Ten Haken

User context provides real-world insights for B2B CX (customer experience) data collection and interpretation. Otherwise, B2B CX data is meaningless. Hey, what works for B2C can work for B2B, right?

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Sales Tips: Best Practices for Collecting B2B Research Data

Customer Centric Selling

Sales Tips: Best Practices for Collecting Quantitative and Qualitative B2B Research Data. Building upon that “qual/quant” theme, this article discusses best practices for collecting qualitative and quantitative data in Business-to-Business (B2B) research.

The Importance of Branding in Today's B2B Customer Acquisition

Sales Benchmark Index

As B2B CMO’s work to transition their teams to lead generation there is a danger of abandoning brand stewardship. The purpose of this blog article is to highlight the importance of branding for B2B customer acquisition. The B2B goal was to compel dentists to provide Colgate samples (vs. Crest) and recommend Colgate to B2C consumers. The B2B program was ramped out to provide a competitive advantage.

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Customer Experience Design Lessons From B2C & B2B Award Winners

The 1to1 Media Blog

B2C financial services provider Ally Bank and B2B professional services firm PwC Australia took home top honors in the design category of Forrester''s first annual Outside In Awards.

How Your Positive Attitude Can Win You Sales

Pipeliner

If you have been selling for a while, either as B2B or B2C, this […].

B2C Sales Tactics Can Work Great in B2B Sales Situations

The Sales Hunter

Timing, emotion and personality still play a big role in B2B selling situations, yet too many salespeople leave them out. As I work with B2B salespeople and ask them these questions, it’s amazing how few really know the best time to contact a person. Emotion and personality do have a huge place in B2B sales for one key reason. If you want to be successful in the B2B arena, don’t doubt for a minute the importance of time, emotion and personality.

Don't let B2C headlines change your B2B strategy

Buyer Zone's Lead Generation Blog

Read a terrific piece today by Chuck Richard at Outsell that should be a warning to B2B companies of all kinds: Mind the Trap: Consumer Does Not Equal B2B. The Outsell article is focused on media executives, but the lessons apply equally to B2B marketing and sales teams. The big verticals - education and loans - are consumer-focused, and the concept was popularized by B2C names like LendingTree. Don't let B2C messages throw you off your B2B game.

Are Your B2B Communications Boring?

Vertical Response

” It’s not something we want to admit, but a lot of us in the B2B world feel like we can’t help it because we’ve been told that B2B companies aren’t fun and can’t use humor (which I disagree with wholeheartedly). Should B2B be more like B2C?

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Educated Buyers and Emerging Sales Sucker Questions

Increase Sales

Today’s decision makers in the B2B industries and even now extending into the B2C markets are becoming far better educated buyers. Sales Communication B2B industries decision makers educated buyers sales conversation sales sucker

Got Sales Courage?

Increase Sales

Staying focused and energized in the B2B and B2C marketplaces is an ongoing challenge. Sales B2B sales courage sales funnel sales leads top sales performersRemember the ad campaign “Got milk?”

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10 Steps to a Successful Negotiation

The Sales Hunter

Based on the feedback I’ve received from numerous people and the success they’ve had in both B2B and B2C, the list definitely works! Below is my quick checklist you or anyone else can use to negotiate successfully.

31+ Flavors of CRM – Got B2C Sales CRM?

Leads360

There are so many flavors of CRM from social CRM, sales CRM, call-centric CRM, lead management CRM, marketing CRM and the list goes on and on, tailored by vertical, B2C, B2B, and more. Some systems are focused on doing one thing very well and for Leads360 that one thing is a B2C sales.

The Simplicity of Marketing In 115 Words

Increase Sales

To take one of these 3 actions: (1) Ask for a one on one meeting (B2B); (2) Walk through your brick and mortar store (B2C); (3) Visit your website or Internet store (B2B or B2C). Marketing is the first phase of sales process. It’s purpose is two fold: Attraction.

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Ask for the Sale the Right Way, Okay?

The Sales Hunter

First approach is the one I like best for B2C. Second approach is for B2B, where my preferred style […]. First off, let’s drop the mindset of “asking” for the sale. Mentally, I feel this sets us up for failure. In my mind, I’m going to take one of two approaches.

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Always Be Careful of Your Sales Message - Part 1

Increase Sales

For example, sales research continues to affirm that today’s B2B buyers are far more educated. Even with the B2C buyers, they are looking to the Internet for reviews from hotels to restaurants to even healthcare professionals.

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Good Reads for B2B Marketing - 8 Changes that Will Improve Your Marketing

Pointclear

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B Buyers: Traits by Generation [Infographic]. B2B Marketers Benefit from Customer Reviews.

How Social a Social Customer Are You? - Think customers: The.

The 1to1 Media Blog

When it comes to considered purchases it seems that everyone--B2B and B2C buyers alike--wants a second opinion. When it comes to considered B2C purchases, the items respondents are most likely to ask for a recommendation via social are electronics/technology like computers, TVs, or apps (77 percent), entertainment like movies or restaurants (62 percent), and travel (54 percent). 1to1 Magazine. Issues. Weekly Digest. Meet the Editors. 1to1 Awards. Customer Champions.

11 Tips to Build an Effective Customer Relationship

The Sales Hunter

This applies whether it be B2B or B2C. Many times the sale is won or lost based on the ability of you, the salesperson, to develop an effective relationship.

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Sustainable Sales Success – Tip 05 – The Educated Buyer

Increase Sales

A recent survey by Corporate Executive Board suggests 57% of the B2B buying decision is made before ever contacting the seller. This presumption of ignorance is a key barrier by both B2B and B2C salespeople seeking sustainable sales success.

Transparency and Trust in B2B

The 1to1 Media Blog

The information that consumers share about companies and that companies reveal about themselves is presenting new opportunities for B2C companies to build and maintain, or rebuild, customer trust--or to lose it in the blink of an eye in one gigantic, public flameout. Customer Strategy Social Media Voice of the Customer b2b customertrust retail socialmedia trustabilitySocial has brought transparency to consumers never before possible.

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