Trending Sources

Do I Have the Right Sales Coverage and Channels?

Sales Benchmark Index

Today’s article is focused on sales coverage and sales channels as part of the corporate strategy. Article Corporate Strategy b2b marketing b2b sales ideal customer profile propensity to buy Sales Channels Sales Coverage

How B2B Marketing Automation Produces Dependable Lead Generation Results

Pipeliner

Based on a recent study by Regalix, the top three goals for B2B marketing automation are improving lead quality, improving lead nurturing and increasing lead generation. In the end, it revolves around enhancing the customer experience by utilizing the channels customers interact with the most.

Missing the Obvious in B2B Marketing Actions

Increase Sales

Sometimes the simplest B2B marketing actions deliver the best results. Not having a phone number, email or even physical address turned off B2B buyers by 44% of those surveyed. Marketing B2B marketing B2B marketing actions marketing actions

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How to Get More Revenue from Channel Partners

Sales Benchmark Index

Article Sales Strategy b2b sales b2b sales leader channel optimization channels sales

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Inside the Rise of B2B Video Marketing

Salesfusion

A look at what’s fueling the growth of video in B2B marketing and how you can tap into this burgeoning field. What’s the next big thing in B2B content marketing? Why is Video Taking Off in B2B Marketing? What channels will you target? B2b marketing content marketing

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How to Approach Multi-Channel Marketing

Salesfusion

Multi-channel marketing is now a must. Which channels you use and how you use them can make all the difference. And you likely use each channel in a different way and for different purposes. Because you shouldn’t just be asking which one channel is right.

Making B2B More Like B2C Sales???

Partners in Excellence

” There’s a lot I agree with, but one point stood out, Make B2B More Like B2C. We also see many of the trends in B2C leading B2B. There are serious limitations to how much of great B2C practice we can leverage in complex B2B sales.

B2C 31

5 Ways to Boost B2B Sales Through LinkedIn Social Selling

Modern B2B Sales

While social media sometimes gets a bad rep among professionals due to the endless posts about difficult math problems and memes, when done well, social media can be one of the most effective and underutilized channels for sales teams. Sales b2b

B2B 56

4 Life Lessons I Learned (So Far) From a Career in B2B Sales

Modern B2B Sales

The piano happens to be one of my favorite instruments, and if you’ve never listened to The Piano Guys , a group that covers everything from Beethoven’s 5 Secrets (a favorite of mine) to Rolling in the Deep, you need to stop what you’re doing right now and pull up their YouTube channel.

B2B 57

A B2C Buying Trend That Will Impact B2B

Sales Benchmark Index

Amazon, the king of B2C is invading B2B. The world’s #1 B2C e-commerce site is crossing over to B2B. Now AmazonSupply.com is focused on threatening traditional B2B distribution channels. Think it’s impossible for Amazon to make a robust B2B play?

B2C 92

Why and How to Improve Audience Segmentation for B2B Marketing

Salesfusion

Bob Dylan may have first shared that anthem with the world in 1963, but the message couldn’t hold more true today in the world of B2B marketing. For marketers, this means it’s all about getting the right message to the right person at the right time on the right channel.

Five Ways to Avoid Getting Burned by Outsourced B2B Sales Lead Generation

Pointclear

We quickly become a major outbound sales channel for our clients so I thought we’d have much to discuss. Beyond the fact that this is too long, and not well written, it was sent to PointClear, my B2B lead generation services company, that does what they purport to do. I don’t want you to be burned by an outsourced b2b lead generation company. Based on my experience over the past almost 30-years it seems that everyone has been burned by outsourced lead generation.

What Does It Mean To Be A Channel In An Omnichannel World?

Partners in Excellence

All the talk in B2C and B2B these days is “omnichannel.” We’re just seeing and starting to address the implications of omnichannel in the B2B world. Yet none of our go to market strategies–and none of the strategies of our channel partners account for this shift.

What Do the IDC Predictions Mean for the B2B CMO?

Sales Benchmark Index

A top trend in B2B marketing is the adoption of the Marketing Operations role. By 2020, the Marketing function in leading companies will be radically reshaped into three organizational "systems" - content, channels, and consumption (data).

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Webinar Replay: Tips for Using Social Media in B2B Marketing

Salesfusion

Did you miss our #InsightfulMarketer webinar with Oktopost on tips for using social media in B2B marketing? Daniel Kushner, CEO of Oktopost, shared some great insights around social media in the world of B2B marketing and best practices for successfully generating leads through social efforts.

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Three “Lies” That Plague B2B Businesses Today (Part One of Three)

Pointclear

I will admit that there are now other channels to get to customers, the most notable being any number of well-constructed, funded, staffed, and executed social programs. B2B marketers ignore it at their peril.”. B2B Sales Cold CallingCold calling is dead. 57 – 90% of the buying process is complete before a sales rep needs to get involved. Marketing and sales are aligned. Do you agree these are lies?

Should You Use Pinterest for B2B Marketing? Yes or No in 5 Minutes

Sales Benchmark Index

This is where blog articles and ebooks are gaining traction in b2b marketing. This is an opportunity for B2b to demonstrate expertise and credibility in any given area. Being visible on Pinterest gives you an additional marketing channel to reach more people.

B2B 102

Social Media Is a Marketing Tool Not Just for B2C – But Also for B2B By Debbie Laskey, MBA

Increase Sales

The business uses social media channels, Twitter and/or Facebook, to voice its concerns and then waits just like everyone else for a response and a resolution of its problem. Marketing B2B business to consumer Debbie Laskey marketing tool social media social media channels Twotter stream

B2C 31

Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

Pointclear

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The B2B Marketing Advantage of LinkedIn. For B2B Marketing, Email Should be Personalized and Targeted.

How B2B Marketing Leaders Can Transform Click Data into ROI Insights

Sales Benchmark Index

Multi-Channel Tracking: Definition: The ability to track multiple sources and campaigns attributed to converting a lead. The ability to see how every marketing ‘touch’ attributed to help convert a lead helps prove the effectiveness of channel mix.

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Good Reads for B2B Marketing - 6 Marketing Trends to Watch in 2013

Pointclear

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Do you know how media fragmentation works and how to engage consumers across multiple channels and devices?

3 Underutilized B2B Sales Strategies in Social Media

Score More Sales

Use the social channels that you are comfortable with and that you know your buyers and customers flock to. For many in B2B this means LinkedIn first and foremost. We’d love to showcase more B2B social success stories – drop a note in the comments of any you can tell us more about.

Good Reads for B2B Sales - Cold Calling Revisited

Pointclear

PointClear''s staff and Sales Sphere features relevant blog articles from our digital circles about B2B sales. Staying current on the latest innovations and opinions in sales can be daunting, especially in the the digital space.

Any channel. Any model. The wave is coming. | Avangate Blog.

Software Business Blog

The Positive Effect of Adding Negative Keywords » Any channel. Most importantly, it has given customers much more control: whether B2B or B2C, buyers want instant gratification and “frictionless” self-service transactions. How are you taking advantage of international markets – optimizing your existing sales channels or onboarding new ones that have marketing strength and local knowledge? Software Business Blog. Blog |. About | Contact. Latest posts.

Org Structure Questions Every Sales Leader Should Ask

Sales Benchmark Index

Dave leads a robust b2b sales force at Rovi, a leading technology supplier to the entertainment industry. When you are flipping through channels and looking for TV shows. SBI recently spoke with Dave Longaker, the Chief Revenue Officer at Rovi Corporation. .

6 Reasons Why Online B2B Advertising Is Important

Sales and Marketing

Teaser: We may take digital advertising channels for granted at this point, having seen them around so much, but that’s a dangerous attitude to take. Issue Date: 2015-07-22. Author: Tuan Nguyen.

Why PPC for B2B Is Still Alive

Buyer Zone's Lead Generation Blog

That said, if you plan to have a B2B business with any online presence, I believe that advertising on Google Search through PPC is a must. An article posted on Search Engine Watch in October 2012 reviewed the effectiveness of PPC as a marketing channel.

B2B Lead Generation: The Best of PowerViews

Pointclear

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management.

The Problem with Marketing, It’s an Ongoing Decision Making Process

Increase Sales

With all the types of marketing channels available from paid advertising to social media posts such as content marketing to referrals, chaos can quickly take over. Marketing Channel of Paid Advertising. Marketing Channel of Social Media Posting Through Content Marketing.

Struggling With Channel Analytics? Think Like Drucker (In Reverse)

Tech Bytes

Improving data management is particularly important in channel analytics. For many B2B companies, tremendous opportunity exists to glean actionable insights by integrating and analyzing information provided by both distribution partners and customers.

10 Things that Plague B2B Professionals

Buyer Zone's Lead Generation Blog

Well, being in the B2B industry offers plenty of daily problems for us to face. Luckily, for each one of those B2B plagues, there's a solution that can help you improve your business. 3) Creating content for your B2B audience.

How Top Companies Develop Product Launch Messaging

Sales Benchmark Index

Sales and Channel Marketing at Intuit. Rob lead sales, channel marketing and analytics across Intuit’s retail, e-tail, inside sales, resellers, OEMs and financial Institutions. . Today’s topic is Product Launch and Messaging. Joining us is Rob Lips, Vice President of U.S.

What are the best B2B lead sources to fill the top of your funnel?

Sales 2.0

There are a million blog posts and comment threads discussing which channels are the most effective when it comes to lead generation and new customer acquisition.

Good Reads for B2B Marketing - Modern Marketing from Stan Lee

Pointclear

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. This presents the need for marketers to integrate their channels for a uniformed customer experience.

How to Succeed as a Sales Ops Director

DiscoverOrg Sales

“Sales operations may very well be THE most important and unsung hero for sales teams big and small, inside and field, direct and channel.” Heinz Marketing.

Is It Really B2B, Or Something Different All Together?

Pointclear

Whether it's trying to make a seeming non-sexy product irresistible or pinpointing the buyer in a corporate landscape of bureaucracy and politics, B2B is a challenge. Do B2B marketers not sell to the "Business Consumer?" There's no such thing as B2B.

The Whole Truth - Why CEOs Need to Know What Makes Sales and Marketing Click

Pointclear

An astounding 61% of B2B marketers admit to sending 'leads' directly to Sales without qualification, according to a Marketing Sherpa Marketing Benchmark Report. B2B Marketing Marketing & Sales Alignment B2B Sales Sales & Marketing Management

Why Recruiting is Like Marketing

DiscoverOrg Sales

Build a Multi-Channel Traffic Plan to Drive Inbound Candidates. We had a to build a multi-channel candidate attraction plan to drive candidate traffic.

A Practical Playbook for Account Based Marketing

DiscoverOrg Sales

It takes time to orchestrate a multi-channel ABM strategy, but the wait is more than worth it. Account-Based Marketing Best Practices from the Industry From our Customer Sales Development ABM strategies B2B Insights B2B Sales Insights ListenLoop Rodrigo Fuentes

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Marketing Automation for Sales Development: An Essential for Revenue Success

Modern B2B Sales

Lead scoring, which is set up in your marketing automation platform, gives you a view of all the different activities that prospects have completed and how they have engaged with you across different channels. Sales b2b