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10 Webinar Metrics to Measure Success

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B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Among such strategies, webinars come out on top. Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. Webinar registrations. Keep reading!

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10 Metrics to Measure B2B Marketing Webinars

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B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Among such strategies, webinars come out on top. Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. Keep reading! You targeted the wrong audience.

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8 Simple Steps to Prep Your Webinar Funnel for Sales

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Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Run a “So What?”

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B2B Advertising KPIs: Tighter Alignment, Better Results

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Every marketing team looks to leverage advertising channels to their fullest. In order to drive awareness, MQLs, pipeline — and ultimately revenue — from B2B advertising, you need to track the best success factors and strike a balance between top, middle, and bottom of funnel metrics.

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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

As a B2B marketer, lead generation is likely your Job One. During this webinar, you’ll learn: The nature of the buying group and how to reach the individual members. Success tips for improving the effectiveness of your engagement channels. You don't want to miss out on this amazing webinar!

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The Beginner’s Guide to B2B Marketing Attribution Modeling

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The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution.

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How to Drive and Convert More B2B Leads with Webinars

Nimble - Sales

In most online resources that will teach you how to conduct successful webinars, you will most likely get generic tips on setting up landing pages, choosing webinar software, and promoting it on social channels. The post How to Drive and Convert More B2B Leads with Webinars appeared first on Nimble Blog.

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. How to leverage online events, like webinars, as effective replacements for live events.

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A Pragmatic Guide to ABM Success

Speaker: Howard J. Sewell, President of Spear Marketing Group

These steps encompass setting the right goals with selecting the appropriate tactics and channels however, what is the best way to get started? In this exclusive webinar, you’ll hear B2B expert Howard J. The keys to ABM success are rooted in a disciplined approach and a series of distinct, practical steps.

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How to Improve Demand Generation with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). Here’s the thing: we have more channels, content, and technology to reach potential customers. B2B sales are way more emotional than B2C because people’s careers are on the line.