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How to Reach Decision Makers Every Time

No More Cold Calling

A referral is the best way to get a meeting with the decision maker. There are two parts to the sales process: Part One: Getting meetings with decision makers. You get an introduction to your prospect, and you get a meeting with the decision maker. Why It’s So Hard to Reach Decision Makers.

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Navigating Buying Committees and Identifying True Decision Makers: A Salesperson's Guide

The Center for Sales Strategy

B2B (business-to-business) sales often involve multiple decision-makers within a buying committee. This can make it challenging for salespeople to identify the true decision-makers and effectively navigate the sales process.

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Influencer vs. Decision Maker

KO Advantage Group

The influencer vs. the decision maker. B2B sales can be more complex than B2C in some aspects. Do those two ever get confusing to you? Buyers can be liars. So how do you know which is which? Once you figure out who is who, then you have to decide who is the better person to pursue for a lead.

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Has B2B sales adapted to the way decision-makers buy?

Prima Resource

In 2011, CEB (now Gartner) published a statistic that is still widely known today: the average B2B decision maker has already done 57% of the buying process before contacting a supplier. At the time, this statistic created a bit of a concussion and the end of sales teams was already announced.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”.

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Influencer vs. Decision Maker

KO Advantage Group

The influencer vs. the decision maker. B2B sales can be more complex than B2C in some aspects. Do those two ever get confusing to you? Buyers can be liars. So how do you know which is which? Once you figure out who is who, then you have to decide who is the better person to pursue for a lead.

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How to Sell to Decision-Makers & Influencers, According to Sales Leaders

Hubspot Sales

Some are influencers that speak to the decision-makers and convince them to go in either direction, while others hold the final say on decisions. In this post, we’ll explain how to identify sales leads you may be in conversation with, and give insight from expert sales leaders on how to sell to decision-makers and influencers.