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The Definitive Guide to B2B Employee Engagement and Brand Awareness

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Brand awareness is a critical, but often neglected component of B2B company growth. For more information about growing your B2B organization, contact ZoomInfo today! The post The Definitive Guide to B2B Employee Engagement and Brand Awareness appeared first on ZoomInfo Blog.

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B2B Lead Generation: The Ultimate Guide

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In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

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Mediafly Announces Definitive Agreement to Acquire InsightSquared

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Mediafly Announces Definitive Agreement to Acquire InsightSquared; Creates the Most Complete Enablement and Intelligence Platform for B2B Revenue Teams. Despite a digital-first selling environment, today’s B2B revenue leaders forecast, prioritize and create sales strategies based on a small fraction of data.

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Your B2B Database: Having A Very Data New Year in 2021

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The digital strategies we’ve created and altered in 2020 have been drastically different from previous years, and will definitely differ in 2021. B2B Database New Year’s Resolutions. B2B data providers save companies loads of time and headaches, but at a monetary cost. Who knew what surprises awaited us in 2020?).

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The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

A well-written sales playbook not only streamlines the entire sales process but also ensures your sales team is fully equipped to successfully navigate a variety of sales situations while delivering a clear value proposition to your potential buyers.

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The Definitive Guide to a Data-Driven PR Strategy

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Example: A company specializing in B2B sales technology wants to promote their newest product. In this example, survey data provides definitive proof that this company’s new product will fix an important, industry-wide problem. Our groundbreaking technology is fueled by the most accurate and comprehensive B2B database on the market.

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B2B Advertising KPIs: Tighter Alignment, Better Results

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In order to drive awareness, MQLs, pipeline — and ultimately revenue — from B2B advertising, you need to track the best success factors and strike a balance between top, middle, and bottom of funnel metrics. When launching a B2B advertising strategy, you’ll monitor traditional metrics, like clicks and conversions.

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4 Cardinal Keys to Mastering ABM Measurement

Speaker: Steve Robinson, Founder and CEO of Brilliant Metrics

In this webinar, you will learn: Key definitions that simplify the array of metrics available to ABM marketers. Join Steve Robinson as he breaks down the 4 key metrics he has found work best for determining success behind ABM programs as well as the diagnostic indicators you can use to optimize your programs in near real-time.