Zoominfo

JUNE 17, 2019

You don’t have to be in the B2B sales world to be familiar with the term “cold calling.” Despite these statistics, cold calling is still prevalent in today’s B2B sales environment – 78% of decision-makers say they’ve taken an appointment or attended an event because of a cold call ( source ). The B2B Sales Rep’s Guide to LinkedIn.

Cold Calling 189

Cold Calling Direct Mail Social Media Face-to-face 189

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. Consider these statistics: In 2017, global e-mail users amounted to 3.7 Email has a median ROI of 122% – over 4x higher than other marketing formats including social media, direct mail, and paid search ( source ). Let’s get into it! billion users.

B2B 140

B2B Buyer Persona Email Marketing Scale 140

Zoominfo

JULY 5, 2023

At the recent Forrester B2B Summit North America, ZoomInfo founder and CEO Henry Schuck sat down with leaders from Smartsheet, Sendoso, and BlueOcean to talk about the practical ways ZoomInfo has helped them optimize productivity and align their sales and marketing goals.

Ideal Customer Profile 130

Ideal Customer Profile Direct Mail Strategy Customer 130

No More Cold Calling

JULY 13, 2021

Salespeople continually struggle with reaching B2B decision makers. Without the introduction, you’re just another cold caller, and cold callers don’t usually get to talk to B2B decision makers. What’s Standing Between Sellers and B2B Decision Makers. I blame outdated lead-gen strategies, metrics, and leadership.

Decision Maker 401

Decision Maker Referrals Sales Qualified Lead Marketing Qualified Lead 401

No More Cold Calling

DECEMBER 6, 2019

Whether you’re sending direct mail, knocking on doors to make an in-person sales call, sending unsolicited email, or prospecting on social media —your leads are cold, and your outreach is uninvited. 50 percent of B2B buyers use LinkedIn as a source for making purchase decisions.

Cold Calling 365

Cold Calling Social Media Telemarketing Referrals 365

Increase Sales

SEPTEMBER 28, 2013

Now social marketing specific to B2B is a subset of marketing just as direct mail, advertising, business to business networking and promotional items all are. For some social marketing is considered inbound marketing activities where the more traditional marketing of advertising, direct mail, B2B networking, etc.

Social Selling 153

Social Selling B2B Direct Mail Marketing 153

SBI Growth

NOVEMBER 11, 2012

The biggest impact to acquiring new customers in 2013 will be Direct Content Marketing. This is the adoption of Content Marketing principles into outbound direct marketing. Direct Content Marketing is born. If you haven’t yet implemented Content Marketing into your B2B marketing team, you can catch up. Direct Email.

Direct Mail 319

Direct Mail Marketing Demand Generation Demand Generation Targets 319

Zoominfo

FEBRUARY 1, 2018

Millions of companies crowd the B2B universe, vying for the same share of business. There will always be prospects who need B2B products or services. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. Ready to learn more about the state of B2B lead generation?

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

Pipeliner

AUGUST 12, 2020

Direct Mail. It doesn’t get any more traditional than direct mail. Direct mail marketing is something nearly everyone with a mailbox has experienced at least once, and the results it can pull in are undeniable. Cold Calling. Speaking Engagements. One way to do this is through speaking engagements.

Direct Mail 98

Direct Mail Cold Calling Marketing Campaigns 98

Zoominfo

NOVEMBER 29, 2021

Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. Let’s take a look at the primary channels to generate demand: email, paid social, content syndication, webinars and direct mail — and which KPIs you should track for each channel.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Zoominfo

MAY 5, 2019

Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search ( source ). The reason for this is simple.

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

Partners in Excellence

SEPTEMBER 19, 2023

Win rates have plummeted in complex B2B, to an average of 15-20%! F2F, direct mail, and other approaches are experiencing a renaissance. One starts thinking, what else can we do to address this problem? How do we find and qualify enough opportunities to make our numbers? To make our numbers, we have to have pipelines of 5-6.7X!

Pipeline 106

Pipeline Ideal Customer Profile Sales Qualified Lead Direct Mail 106

Nutshell

MAY 26, 2020

When you think of new marketing and sales strategies to boost your business in 2020, direct mail probably doesn’t come to mind. What Is Direct Mail? Direct mail involves sending letters, postcards, or other physical items to potential buyers and existing customers in order to compel a purchase or other action.

Direct Mail 140

Direct Mail Campaigns ROI How To 140

Pointclear

FEBRUARY 8, 2017

Qualified leads can be generated any number of ways: phone calls email, webinars, direct mail and even marketing automation if done well. Lured by the promise of easy money — "sales-ready" leads pouring in — many well intentioned b2b marketers have jumped on the "inbound marketing" bandwagon with both feet.

Inbound 100

Inbound Pipeline Direct Mail Cost per Lead 100

Pointclear

FEBRUARY 11, 2014

A business professor at Columbia University, Ruth is also the author of “Maximizing Lead Generation: The Complete Guide for B2B Marketers” and a guest blogger at Biznology and HBR.org. Click to start video at this point — Ruth recently collaborated on a study of B2B marketing. How valuable are trade shows?

Trade Show 221

Trade Show Scale Marketing Direct Mail 221

Nutshell

AUGUST 27, 2018

To point you in the right direction, we’ve compiled a list of some of the best and most popular B2B sales tactics from general practices to specific sales techniques you can use to close more of your deals. Around 90% of top-level B2B decision makers do not respond to cold outreach ( Source ). Direct Mail.

Sales Qualified Lead 126

Sales Qualified Lead Closing Lead Rank Lead Scoring 126

Sales Hacker

JANUARY 19, 2024

She has led GTM teams at high scale B2B companies such as Splunk, VMware, Redis and has a unique perspective on the convergence of sales and marketing into an efficient, high performing GTM organization. Start-ups to watch: breathing ai – they have a free Chrome extension. or read about them in FastCompany.

LinkedIn 93

LinkedIn Ideal Customer Profile Intent Signal Social Media 93

Sales and Marketing Management

AUGUST 20, 2019

B2B sales is a long haul. Trade shows aren’t dying, direct mail gets through when social media fails, and an honest conversation over a cup of coffee is still the best closing tool around. That’s the first thing to try to avoid, many of those I spoke with told me. Statistically speaking, at least six out. The leads suck.

Leads 120

Leads Marketing Qualified Lead Trade Show Direct Mail 120

Sales and Marketing Management

FEBRUARY 8, 2021

As B2B companies continue to expand their digital marketing efforts, they can cull lessons from the B2C clashes like that between Airbnb and Vrbo. In the B2B world, you need to adopt the methods that the B2C people use in a different way, and that’s not going to be natural,” Westerman told SMM in a telephone interview.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Adaptive Business Services

FEBRUARY 5, 2020

So, that leaves us with direct mail, SMS, attraction marketing, and face-to-face cold calls. Direct mail? And … we are now back to 1977 when I first got started in B2B selling … Face-to-Face Cold Calls. Subsequent offers are … see above. I get plenty each day and most of it goes straight to recycling. Get active.

Face-to-face 121

Face-to-face Direct Mail Cold Calling Ideal Customer Profile 121

eGrabber

JANUARY 9, 2024

Direct Mail: Personal Touch in a Digital World Don’t underestimate the power of direct mails. Amidst the deluge of emails, a physical mail piece can stand out. Craft visually appealing direct mail campaigns that are personalized & relevant. Offer exclusive deals and provide genuine value.

Outbound 45

Outbound Sales Qualified Lead Lead Rank Lead Scoring 45

DiscoverOrg Sales

DECEMBER 18, 2017

B2B buyers research solutions months before buying. According to Salesforce, 94% of B2B buyers conduct online research at some point in the buying process. Get started with our free eBook ! Buyers control the journey. First, marketers must understand and accept that buyers control the journey to your product.

Account Based Marketing 181

Account Based Marketing Data Ideal Customer Profile eBook 181

Pointclear

JANUARY 26, 2012

Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S. That compares to $7 billion spent on direct mail and $4.5

Media 233

Media Direct Mail netFactor Trade Show 233

Increase Sales

SEPTEMBER 28, 2016

I was impressed by this direct mail marketing effort. I have received dozens of direct mail postcards during the last several months, but this was the first hand written one. Sales Coaching Tip: Most sales professionals in B2B along with many in B2C are on LinkedIn. Credit www.gratisography.com.

Real Estate 70

Real Estate Direct Mail Commission Lead Rank 70

Increase Sales

JULY 26, 2017

Buy a list, send out direct mail pieces and reap the rewards. Then there are those salespeople who at B2B networking events tell everyone their ideal customer is anyone with a pulse. Spraying and praying when it comes to sales is not new. Salespeople have been doing this for years.

Social Selling 145

Social Selling Direct Mail Retention Facebook 145

Pointclear

JANUARY 19, 2012

Many of the best sales opportunities turn out to be those that have been contacted five or six times using a lead management process that includes voicemails, emails and direct mailings over a period of months before a conversation finally occurs. Executives often don’t respond until a need’s priority has escalated.

Sales Qualified Lead 186

Sales Qualified Lead Opportunity Leads Marketing Qualified Lead 186

Zoominfo

MAY 10, 2018

Yet, regardless of the many sales productivity tips and tricks published online, 65% of B2B organizations say they still struggle with sales productivity ( source ). Direct mail: Work with your marketing team to develop eye-catching direct mail campaigns—the more personalized the better.

Cold Calling 236

Cold Calling Top of Funnel Direct Mail Referrals 236

Sales Hacker

DECEMBER 27, 2018

Finally, tech is being built to make that easier than ever with personalized video, direct mail, LinkedIn, etc. Sendoso , PFL for Direct Mail Platforms. Trend #4: B2B follows B2C. Get ready for the rise of B2B micro influencers and industry-specific Trusted Advisors.

Trends 104

Trends Direct Mail Intent Data Channels 104

Pointclear

NOVEMBER 13, 2017

Touches are a combination of dials, voicemails, emails and in some cases direct mail (multiple media). To reduce sales lead generation cost, you need to optimize the value of each prospect. One way to do this is to avoid under-touching your targets.

Media 266

Media PointClear Sales Qualified Lead Direct Mail 266

Vengreso

DECEMBER 4, 2020

Buyer behavior and selling motion are completely in sync and it is through correct B2B prospecting that we can succeed in this always-evolving field. To help you out, I’ve put together a compendium of my favorite B2B sales prospecting tools: including those that have a free plan and paid versions. Gift and Direct Mail Marketing Tools.

Tools 132

Tools Prospecting Top of Funnel Ideal Customer Profile 132

Increase Sales

JANUARY 6, 2014

Direct mail marketing. Invest 20 minutes per day prospecting through LinkedIn if you are engaged in B2B. Marketing B2B business to business networking event increase sales LinkedIn marketing goals marketing resolutions' Networking. Social media especially LinkedIn. Email marketing. Share on Facebook.

Marketing 133

Marketing Direct Mail Social Media Networking 133

Vengreso

JANUARY 18, 2022

It is through the use of the right B2B prospecting that we can continue to succeed in this always-evolving field. To help you out, I’ve put together a wide array of my favorite B2B sales prospecting tools: including those that have a free plan and paid versions. Gift and Direct Mail Marketing Tools.

Tools 132

Tools Prospecting Top of Funnel Ideal Customer Profile 132

DiscoverOrg Sales

SEPTEMBER 26, 2017

We’re orchestrating a multi-channel plan across sales and marketing that will include outbound email, outbound calls, ad targeting, direct mail, personalized videos, and specialized events. We’ll be measuring market penetration, velocity, and deal size to determine what is working and what isn’t working.

Account Based Marketing 307

Account Based Marketing Account Ideal Customer Profile Outbound 307

LeadFuze

JUNE 21, 2021

Direct mail. Direct to voicemail. One: Puts a nice direct mail packet in the mail. Three: A message straight to voicemail that the direct mail letter should be there any day. B2B Service Example (A Bit Simplified). Here are a couple of ideas: Cold email (obviously). Social selling.

Cold Calling 110

Cold Calling Prospecting Direct Mail Sales Qualified Lead 110

Zoominfo

APRIL 22, 2018

To learn more ways to build trust quickly, check out the following blog post: The B2B Sales Rep’s Guide to Building Trust Quickly. You speak with a prospect that still relies on direct mail for signing contracts. Personal goals play a large role in the B2B buying process. Explain the consequences of not taking action.

Prospecting 235

Prospecting Case Study Study Sales Cycle 235

Klozers

JUNE 10, 2014

. It is more than 130 years old, but continues to be reinvented, updated and modernized. Its inexpensive, easy to use and there is more business conceived and concluded using this B2B sales tool than any other.. However: It is not the fault of Direct Mail we get flooded with junk mail. .

Sales Tools 48

Sales Tools Tools B2B Direct Mail 48

Bernadette McClelland

FEBRUARY 11, 2014

It means putting yourself in to a position of vulnerability and having the internal fortitude and resourcefulness to go with the flow whether it be direct mail campaigns, social media activity or challenging the elephant in the room, regardless of what others think.

Direct Mail 220

Direct Mail Social Media Territories Campaigns 220