Pipeliner

DECEMBER 19, 2023

Harnessing the Power of Authority in Marketing John Golden had the pleasure of speaking with Frank Hussman, an internet entrepreneur from Amsterdam, Netherlands, with over two decades of experience in B2B marketing and sale s. The post B2B Thought Leader Guide: How to Become an Industry Authority (video) appeared first on SalesPOP!

Industry 59

Industry B2B Video Demand Generation Agencies 59

Pipeliner

DECEMBER 19, 2023

B2B Authority Building: Key Takeaways from Frank Hussman Forget fancy features; focus on solving problems. Frank Hussman , a B2B marketing guru, says companies need to showcase their expertise by highlighting the problems they solve, not just product features. Education is the future. Video reigns supreme. Want to learn more?

Industry 52

Industry B2B How To Education 52

The Pipeline

MARCH 10, 2016

Question have for the most part have become the instrument of choice for most B2B sellers. The lesser chosen path, educate the buyer by making them aware of things impacting their business that they may not be aware of, and showing them how their offering can help the buyer move towards their objectives.

Education 120

Education Intent Buyer Vendor 120

Zoominfo

AUGUST 6, 2019

Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. B2B marketers are on a constant search for an effective digital marketing strategy that can give their company a much-needed presence and branding boost.

B2B 154

B2B Strategy Social Media Marketing 154

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. The B2B sales arena has a few social celebs of its own.

Influencer 188

Influencer B2B Social Media Twitter 188

Sales and Marketing Management

JANUARY 26, 2018

When it comes to effective B2B marketing, sometimes less is more, and sometimes more is more, but it may not always be so obvious. The simple truth for most B2B companies is you really don’t need more leads. According to recent research, an average B2B decision involves more than a dozen individuals over many months, or even years.

Account Based Marketing 236

Account Based Marketing B2B Marketing Buying Cycle 236

SalesFuel

MARCH 19, 2024

Organizations spend billions on B2B sales training every year. New employees must be educated on how the company sells. That’s because they overlook the way the B2B sales world has changed. Today’s B2B buyers research their options online long before they connect with any sales rep. Photo by Fauxels on Pexels.

B2B 52

B2B Training Hiring Lead Rank 52

Score More Sales

MAY 6, 2013

This is an organization I have been a part of for several years and can attest to its professionalism and educational content. The post Top Sales Academy Offers Online Sales Education appeared first on Score More Sales. What if I told you the program was underwritten by sponsors so that there is no cost to you to participate?

Education 194

Education Lead Rank Lead Scoring Outbound 194

Sales and Marketing Management

OCTOBER 29, 2018

In the B2B space, product-agnostic content manifests in a variety of ways. Companies in industries like healthcare, security, aerospace, technology and finance have long used unbranded content to curate leads while educating prospective clients on what are often complex, highly technical products and services. Whitepapers.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. So, without further hesitation, let’s take a look at our favorite B2B content from the month of May. Continue reading. Final Thoughts.

B2B 189

B2B Lead Generation Lead Rank Consumer 189

Zoominfo

JUNE 25, 2018

But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits of YouTube for B2B Marketing. Best Practices for Using YouTube for B2B. The good news is, there’s no shortage of ways to leverage video to create unique B2B content.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Here are five important ways technology has permanently changed B2B selling.

B2B 225

B2B Social Media CRM Social Selling 225

Sales and Marketing Management

JANUARY 8, 2018

Author: Jason Kulpa Successful B2B marketing is all about saying the right thing through the right channel at the right time. According to the Demand Gen Report’s 7th Annual B2B Buyer’s Survey, 97 percent of B2B buyers believe the timeliness of a vendor’s response to inquiries is an important aspect of the buying process.

Sales Qualified Lead 257

Sales Qualified Lead B2B Leads Marketing Qualified Lead 257

Zoominfo

OCTOBER 5, 2021

Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Storytelling may seem more difficult to pull off in the B2B world, but it’s no less effective. After all, 50% of B2B buyers are more likely to make a purchase if they connect to a brand on an emotional level. Keep reading!

Examples 130

Examples B2B Microsoft Case Study 130

Zoominfo

APRIL 10, 2019

While it’s important to properly educate candidates about the opportunity in question, it’s equally important to pay close attention to what they have to say. For B2B organizations especially, a sale typically isn’t made after one cold call. The post 7 Important Sales Skills All B2B Recruiters Need appeared first on ZoomInfo Blog.

B2B 185

B2B Hiring Salary Scale 185

Score More Sales

AUGUST 26, 2014

We have run into many B2B websites lately that do not work well on mobile devices. There are still some things that differentiate a B2B (business-to-business) transaction from B2C (business to consumer). There are still some things that differentiate a B2B (business-to-business) transaction from B2C (business to consumer).

B2B 232

B2B Revenue B2C Ideal Customer Profile 232

Sales and Marketing Management

NOVEMBER 23, 2018

So, exactly why are we putting such strong emphasis on employing instant live chats for B2B? The live chat option for B2B is especially useful due to the long consideration stage, taken by customers during the buyer’s journey. There are some general factors to be considered even before setting up a live chat option for B2B.

B2B 205

B2B Ideal Customer Profile Scale Sales Qualified Lead 205

Allego

JULY 10, 2023

B2B Buying Behavior Changed Forever The pandemic was the biggest digital disruption the world has seen, triggering new ways of working, communicating, and buying. B2B buyers want the B2C buying experience. B2B buyers are 57% to 70% through their buying research before contacting a sales rep, according to Forrester. Forrester 2.

B2B 62

B2B Microsoft Buyer SalesForce 62

Sales and Marketing Management

OCTOBER 31, 2013

Seuss books), I yield my column this month to the distinguished gentleman Michael Chasen, who helped build the education software startup Blackboard into a booming business that sold for $1.64 Chasen summarized five brilliant rules for authentic B2B brand communications recently. billion in 2011. I share it here with you. read more'

B2B 214

B2B Education Software Software 214

Gong.io

JULY 5, 2022

It‘s no secret that B2B sales (especially at the enterprise level) take a significant amount of time and effort to nurture and eventually close. The B2B sales funnel is a popular method for modeling this journey. What is a B2B sales funnel? . B2B sales funnels vs. sales pipelines . Consideration. Evaluation.

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133

Zoominfo

JUNE 10, 2022

Responsible business leaders should have a comprehensive understanding of GDPR, including what it is, how it relates to them, the most commonly asked questions about GDPR and data usage, and how to remain GDPR compliant with B2B marketing and sales. What Does it Mean for a B2B Organization to be GDPR Compliant? What is GDPR?

B2B 130

B2B Data Ideal Customer Profile Intent 130

Zoominfo

NOVEMBER 4, 2018

B2B sales leaders are constantly looking for tools and technologies that offer insight into their team’s productivity—tools also known as Sales Force Automation (SFA). With all that said, let’s examine a framework for building a better B2B sales stack. Examine the existing applications within your existing sales technology stack.

B2B 147

B2B Scale Buyer Persona How To 147

Increase Sales

SEPTEMBER 17, 2016

Today’s decision makers in the B2B industries and even now extending into the B2C markets are becoming far better educated buyers. This change in education is starting to sprout the opportunity by decision makers to ask more sales sucker questions. He was not prepared for today’s educated buyers.

Education 70

Education Buyer Decision Maker Real Estate 70

Sales Hacker

FEBRUARY 14, 2023

Using TikTok for B2B selling might seem unprofessional. But TikTok has proven a powerful channel for B2B messages. In this guide, I’ll take you through the top 5 strategies for leveraging TikTok for B2B sales — backed by research-based stats and live examples. Why use TikTok for B2B sales? TikTok users are 1.7x

B2B 90

B2B Top of Funnel Ideal Customer Profile Video 90

Increase Sales

JULY 16, 2016

Yet in my sales training research very few sales programs to even books on selling recognize this important key fact – The Educated Buyer. ” The salesperson instead of asking several questions to learn more about her being an educated buyer immediately went to the computer to demonstrate the wrongness of her statement.

Education 70

Education Buyer Real Estate B2C 70

Score More Sales

FEBRUARY 10, 2014

If you can help educate your potential buyer and make his or her life better in some way, and your product or service is a strong potential match for their needs, I say it is upon you to call them and gain their attention. The post Nine B2B Sales Myths Busted appeared first on Score More Sales. Increase Opportunities. Close More Deals.

B2B 240

B2B Hiring Webinar Metrics Lead Rank 240

Zoominfo

OCTOBER 28, 2020

Women are changing the demographics of this profession and helping to shape the bright future of B2B sales. What’s It Like Being A Woman In B2B Sales? Think of this: Women make up about half of the college-educated workforce, yet they make up only one-third of B2B sales jobs. There’s still a long way to go. The catch 22?

B2B 100

B2B Hiring Demographics SalesForce 100

eGrabber

JULY 10, 2023

LinkedIn is a powerful platform for B2B companies to connect with their target audience, generate qualified leads, and build thought leadership. LinkedIn Strategies for B2B Lead Generation LinkedIn is a great platform for generating qualified leads. LinkedIn Prospecting Tool to Generate Sales Leads 20x Faster!

Lead Generation 52

Lead Generation LinkedIn Sales Qualified Lead Lead Rank 52

Score More Sales

SEPTEMBER 13, 2013

Ability to educate or entertain – specifically, giving something back rather than “pitching” continually. The post Resource for Top B2B Sales Blogs appeared first on Score More Sales. Popularity – i.e. visitor numbers. Social media exposure – Tweets, LinkedIn/Facebook/Google+ promotion. Increase Opportunities. Expand Your Pipeline.

Resources 232

Resources B2B Oracle Lead Rank 232

PandaDoc

DECEMBER 19, 2022

B2B sales organizations may often find that this process is highly time-consuming and requires significant investments in manual labor. B2B sales prospecting in a nutshell. Contrary to the widely held opinions, B2B buyers are generally open to being contacted by sellers at the start of their buying journey. Leverage referrals.

Ideal Customer Profile 98

Ideal Customer Profile B2B Prospecting Top of Funnel 98

Sales Evangelist

OCTOBER 8, 2021

With every other major field in the business world, professionals undergo years of training and education to learn the standard practices, techniques, and skills to make them successful. There is no structured learning or education in sales, which Paul deems “the greatest educational tragedy.” Educate yourself.

Education 40

Education System Survey LinkedIn 40

Sales Evangelist

OCTOBER 8, 2021

With every other major field in the business world, professionals undergo years of training and education to learn the standard practices, techniques, and skills to make them successful. There is no structured learning or education in sales, which Paul deems “the greatest educational tragedy.” Educate yourself.

Education 40

Education System Survey LinkedIn 40

Sales Evangelist

OCTOBER 8, 2021

With every other major field in the business world, professionals undergo years of training and education to learn the standard practices, techniques, and skills to make them successful. There is no structured learning or education in sales, which Paul deems “the greatest educational tragedy.” Educate yourself.

Education 40

Education System Survey Exact 40

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. It’s no longer good enough to make strategic decisions based on educated guesses and gut feelings. And there you have it—the June installment of ZoomInfo’s B2B Blog Post Round-Up series.

Account Based Marketing 154

Account Based Marketing B2B Campaigns Video 154

LeadBoxer

MAY 30, 2021

Business-to-business (B2B) sales involve companies selling products and services to other businesses. B2B companies either sell items to another company so they can make their own products or meet a specific need. The Purpose of a Good B2B Lead Strategy. Elements of an Effective B2B Lead Strategy.

Lead Rank 82

Lead Rank Marketing Qualified Lead Sales Qualified Lead Lead Scoring 82

Hubspot Sales

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. But what is B2B prospecting? What is B2B prospecting? B2B Prospecting Methods. What is B2B prospecting? B2B prospecting is one of the earlier stages in most B2B sales processes.

Ideal Customer Profile 87

Ideal Customer Profile B2B Prospecting Gatekeeper 87

Zoominfo

AUGUST 16, 2018

In fact, 73% of all B2B leads are not ready to purchase the first time they interact with your brand. Lead nurturing has become a profitable marketing practice and is considered an integral part of many B2B marketing strategies. The post The B2B Marketer’s Lead Nurturing Guide appeared first on ZoomInfo Blog.

Lead Nurturing 100

Lead Nurturing Lead Rank Lead Scoring B2B 100