Score More Sales

JANUARY 10, 2013

If your B2B company has been slow to get more involved in what some call the Social Selling movement, you can still do some very simple things right away while your company debates how, when and why to jump in. Read the Eloqua Grand Guide to Social Selling. courtesy of InsideView.

InsideView 249

InsideView Research Prospecting Eloqua 249

LinkedFusion

AUGUST 27, 2023

If the team is equipped with a sizable budget, high-value existing clients, and the required time, resources, and personnel, one-on-one account-based marketing is the most successful B2B strategy. Marketing ABM The recognition that not all prospect accounts on your target list are created equally is one of the main components of ABM.

Account Based Marketing 52

Account Based Marketing Account Scale Ideal Customer Profile 52

SalesLoft

NOVEMBER 18, 2012

Marketing has begun to make a major impact on sales B2B. This is important because executives are looking to allocate resources toward marketing & sales B2B based on this trend. If you are a B2B sales or marketing executive, it’s worth the quick read. The question is, by how much? And over what period of time?

B2B 52

B2B Loopfuse Leads Marketing Qualified Lead 52

Lead411

NOVEMBER 11, 2021

B2B data is a critical driver toward profitable growth. When searching for a reputable data provider, you may come across a comparison between two of the top B2B data providers available: Lead411 and Zoominfo. Zoominfo claims to have more data, advertising 100M company profiles, and a mix of 100M+ B2B and B2C email addresses. .

Ideal Customer Profile 98

Ideal Customer Profile Intent Data Hiring Intent 98

Score More Sales

MARCH 25, 2014

Jill, who was most recently with Oracle represented how to gain visibility for a company – first for Eloqua and then Oracle. Jill Rowley has often been one of the first names that comes up anytime a business wants to know if and how sales reps can champion an industry. She helped spearhead social selling at Oracle. Close More Deals.

Social Selling 232

Social Selling Oracle Eloqua Influencer 232

Pointclear

APRIL 17, 2012

” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. B2B interactive Marketing Guide. John Obrecht.

Lead Generation 172

Lead Generation Sales Qualified Lead Leads Marketing Qualified Lead 172

Pointclear

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog. Drive Alignment.

Influencer 162

Influencer Buyer Persona Lead Rank Case Study 162

Green Lead's B2B

JANUARY 17, 2010

Thursday I did a webinar with NetProspex (Slideshare below) and in it I referenced 10 experts that I rely on for B2B Demand Gen knowledge and insights. They are listed below, and you can find them in my twitter list: [link] ps. We had an echo for the first 6 minutes.

LeadSloth 36

LeadSloth Webinar Metrics B2B Eloqua 36

Tenfold

SEPTEMBER 19, 2017

Traditional sales strategies, such as outbound B2B sales, have become less effective because of this shift. B2B Enterprises and Social Selling. There are observed benefits from adopting social selling strategies, particularly for B2B enterprises. Enterprise Adoption of Social Selling. Reliance on Social Media.

Social Selling 71

Social Selling Enterprise Enterprise Social Media 71

The ROI Guy

NOVEMBER 17, 2011

Savvy B2B solution providers recognize that new value-focused marketing content and sales tools are needed to connect, engage and sell to these more empowered, skeptical and frugal buyers." Accomplishments by Alinean this past quarter includes: The Inc. 500 / 5000 listing Alinean for the second year in a row as one of the fastest-growing U.S.

Eloqua 51

Eloqua Lead Rank Lead Scoring Marketo 51

SalesforLife

MAY 13, 2019

The stats are in and it’s clear that B2B buyers have changed the way they do business in this rapid change but have you or your sales team adapted to this constant change? My evolution since 2000 looked like this. In the early 2000s I worked at Dun & Bradstreet, selling sales and marketing databases.

Policies 73

Policies ACT Hiring Face-to-face 73

LeadFuze

MAY 11, 2021

What is B2B Sales Experience. B2B sales experience is the experience that a business-to-business customer has while they work with you. Therefore, it’s important to provide a positive customer B2B experience, which will in turn make them more likely to buy from you again. B2B Sales Vs. B2C Sales: 4 Differentiators.

B2B 95

B2B B2C Sales Cycle Top of Funnel 95

Green Lead's B2B

OCTOBER 20, 2010

Harness the chaos to our advantage. Control the Demand Gen Cloud. Written by Craig Rosenberg - The Funnelholic. Get the eBook here: The Focus Experts Guide: Sales and Marketing Pipeline and Funnel.

Top of Funnel 37

Top of Funnel Funnel Manticore Pipeline 37

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

The ROI Guy

MARCH 24, 2013

Make it personal – The Internet and other consumer technologies have spoiled B2B Prospects with the expectation that they can get any content they want fully customized and tailored to their personal preferences. Yet most white papers remain too technical and don’t have the value messaging and quantification that today’s buyer demands.

Ideal Customer Profile 68

Ideal Customer Profile Eloqua Campaigns Marketo 68

The ROI Guy

MARCH 6, 2017

I had the opportunity to lead a Thought Leaders panel from the best business value solution providers, including our own, Mark Schlueter, who shared his great experience from decades of enterprise selling and team leadership at HPE, and business value tool development Microsoft, Intel, Dell and many other B2B firms.

Lead Rank 45

Lead Rank Lead Scoring ROI Microsoft 45

Sales Overdrive

JUNE 22, 2012

There are many cost effective resources available today for B2B marketing such as Hoovers, Jigsaw and D&B. A few we like include Marketo, Acton and Eloqua. Many make the mistake of buying lists without really understanding the target prospect. An alternative to buying a list is building one.

Lead Rank 29

Lead Rank Lead Scoring Jigsaw Conversion 29

Green Lead's B2B

NOVEMBER 2, 2010

Stevens - eMarketing Strategy Chris Tremblay - Event Technologies Tann Tueller - Harte Hanks Frank van Veenendaal - salesforce.com Jenny Vance - LeadGen Mari Anne Vanella - The Vanella Group Chris Williams - Compusystems Keith Wolf - Virtual Appoint Steve Woods - Eloqua Fred Yee - ActiveConversion Scott Zimmerman - The Cyrano Group.

Harte Hanks 29

Harte Hanks Lead Management LeadMaster LeadQual 29

Sales Hacker

DECEMBER 1, 2020

Jake Sorofman: MetaCX is really a way for suppliers in this case, B2B SaaS companies, digital enterprises, to better align with their buyers around a shared definition of value. And it’s a combination of B2B SaaS companies and digital enterprises that tend to be like IOT companies or the digital side of some traditional enterprise.

Marketing 63

Marketing Scale Demand Generation Agencies Marketo 63

The Pipeline

JULY 29, 2011

Targeting Eloqua to grow my knowledge of their industry leading lead generation tool. B2B Lead Generation Blog. . • Finding partners. • Coaching Inside Sales. Targeting emerging tech players such as Invodo and Google, as well as partners around products like Sharepoint, Day and Omniture. Sales Roulette – Are You A Player?

Sales Qualified Lead 266

Sales Qualified Lead Pipeline Lead Rank Lead Scoring 266

OutboundView

SEPTEMBER 20, 2018

Why Did We Write This B2B Marketing Guide? This B2B marketing guide was written to provide a high-level overview of the key components included in a B2B Predictable Pipeline Strategy. This guide will help B2B companies set a solid strategy and allocate resources in the most optimal way for their business. Mixmax (SMB).

Paid Content 34

Paid Content B2B Top of Funnel Ideal Customer Profile 34

Pointclear

AUGUST 8, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Via Eloqua. Online content in the sales and marketing industries is dynamic and constantly changing. The 6-Step Path to Creating Inherently Useful Marketing. People Don’t Share Brochures, They Share Stories.

Eloqua 209

Eloqua B2B PointClear Marketing 209

LeadFuze

JANUARY 1, 2022

Field sales (Account Executives) are what you need for high touch, complex B2B sales to larger enterprises where there is a greater chance of multiple decision-makers involved. A study conducted by Eloqua found that most marketers are not aware of how to use call recordings as a sales tool. This article offers the insights they need.

Outsourcing Services 52

Outsourcing Services Sales Outsourcing Hiring Lead Rank 52

Pointclear

SEPTEMBER 5, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Via Eloqua. Online content in the sales and marketing industries is constantly changing. How Marketing Can Deliver Qualified Leads. Infographic: Spice Up Your Marketing Mix.

Eloqua 176

Eloqua B2B PointClear Marketing 176

Pointclear

FEBRUARY 27, 2014

Too often, these days, I am hearing B2B marketers mouth claims like, ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.” By now it’s clear that the database is the single most important success factor in B2B marketing communications. Marketing automation doesn’t identify your best target audiences.

Marketing 266

Marketing Strategy Eloqua Marketo 266

Salesmate

JUNE 15, 2021

Pardot by Salesforce is yet another robust B2B marketing automation tool. Oracle Eloqua. Oracle Eloqua is here to streamline your marketing and sales activities. It’s a versatile marketing automation platform that enables you to efficiently manage cross-channel B2B marketing campaigns and nurture leads at every step.

Software 52

Software Software Marketing Eloqua 52

Zoominfo

OCTOBER 14, 2021

No other B2B business intelligence product offers the same level of email data fidelity, thanks to our unique combination of sophisticated automation technologies and in-house human expertise. Inaccurate email data can jeopardize sales, limit the reach of marketing campaigns, and let quality candidates slip through the cracks.

Data 100

Data Lead Rank Scale Eloqua 100

Salesmate

FEBRUARY 16, 2021

This confirms that women are truly the future of B2B sales. Women who are killing it in B2B sales. Her impressive track record of over 20 years of experience in Silicon Valley and software sales companies like Oracle and Eloqua makes her worthy of following for great sales hacks. Trish Bertuzzi. Try Salesmate Now!

Influencer 105

Influencer Eloqua Social Media Oracle 105

InsideSales.com

MAY 27, 2020

Act-On , Hubspot , Marketo , and Eloqua all offer template emails. Using advanced filters, salespeople can reach their preferred leads including B2B sales, offering further information and insights of prospects. Template emails make it easier to reach more of your leads, faster. Screen Sharing.

Sales Tools 63

Sales Tools Tools Social Media Hiring 63

SalesLoft

DECEMBER 17, 2019

Behavioral data was probably the most important indicator of buying intent that we had access to at that point in the b2b world. There were a couple of things about sales development and you know, 2011 and 12, that are very different than they are today. Jeremey : Behavioral data being content that they were consuming, that sort of thing?

Marketo 59

Marketo Marketing Trade Show Eloqua 59

Sales Overdrive

JUNE 22, 2012

There are many cost effective resources available today for B2B marketing such as Hoovers, Jigsaw and D&B. A few we like include Marketo, Acton and Eloqua. Many make the mistake of buying lists without really understanding the target prospect. An alternative to buying a list is building one.

Conversion 20

Conversion Decision Maker Lead Rank Lead Scoring 20

The Sales Association

FEBRUARY 25, 2011

6 Small Town Sensibilities to Boost B2B Social Media Impact. As more of our B2B colleagues jump into the social media pool, we quickly begin to see who is making a splash, while others tread water or stay on dry land. Perhaps for some B2B professionals, Facebook is becoming the new golf course. Friday, February 25, 2011.

Social Media 22

Social Media Media B2B Twitter 22

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. The mobile app version means B2B marketers can keep an eye on leads and reports from any location. This begs the question: How does one juggle such a variety of responsibilities?

B2B 178

B2B Tools Lead Rank Lead Scoring 178

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. In today’s blog post, we discuss 31 B2B marketing tools you can’t live without. The mobile app version means B2B marketers can keep an eye on leads and reports from any location. This begs the question: How does one juggle such a variety of responsibilities?

B2B 130

B2B Tools Lead Rank Lead Scoring 130

Hubspot Sales

OCTOBER 29, 2019

After adopting social selling practices and LinkedIn’s Sales Navigator, marketing software company Eloqua decreased their average sales cycle time by 20 days , and boosted the rate of leads converting to opportunities by 25%. What does this look like in practice at a company?

Social Selling 126

Social Selling Ideal Customer Profile Social Media Twitter 126

Sales Hacker

OCTOBER 7, 2021

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. Recognize that B2B is human to human and it is at that level that you can make your magic. Become the Beyonce of B2B sales. Anita Nielsen.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

The Sales Association

MAY 22, 2011

Denise: One of my first jobs at MCI had me running a B2B telemarketing team, reporting to the head of Direct Marketing who reported to the VP of Marketing. Some are taking a more comprehensive approach using tools like Marketo and Eloqua. These experiences overshadow their experience with B2B telephone sales calls.

Telemarketing 24

Telemarketing Lead Generation Outsourcing Services Sales Qualified Lead 24