article thumbnail

B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #6: Nurturing Triples Marketing’s Return

Pointclear

Nurturing programs increase the overall program leads rate significantly: Standard B2B lead-generation programs produce an average 5% lead rate. In fact, we believe just the opposite: 70% of B2B technology solution buyers want to engage with sales reps before they identify their short list.

article thumbnail

Get 3X B2B Marketing ROI by Nurturing Leads

Pointclear

Generally speaking, nurturing programs increase the lead rate significantly: Standard B2B lead-generation programs produce an average 5% lead rate. In fact, we believe just the opposite: 70% of B2B technology solution buyers want to engage with sales reps before they identify their short list. The numbers speak for themselves.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sales Talk for CEOs: Navigating the Future of Partner Selling with Cassandra Gholston (S4:Ep15)

Alice Heiman

At the height of her enterprise sales career, and with two young kids at home, Cassandra had an epiphany for a new software product that would help every B2B sales rep save time, sell more, and crush their quota with partners. This approach propelled her to the #1 enterprise sales rep spot three years in a row.

SAP 62
article thumbnail

Lead Nurturing: Triple Your Marketing Return

Pointclear

Generally speaking, nurturing programs increase the lead rate significantly: Standard B2B lead-generation programs produce an average 5% lead rate. In fact, we believe just the opposite: 70% of B2B technology solution buyers want to engage with sales reps before they identify their short list.

article thumbnail

50 Business Blog Post Ideas to Win the Internet

Zoominfo

It’s hard for brands to stand out from one another in today’s crowded B2B space. The following topic ideas are a bit more personal and informal— which shouldn’t be discouraged in B2B blogs! Share an epiphany you’ve had in your personal or professional life. What is a commonly asked question from your customers?

Epiphany 138
article thumbnail

50+ Business Blog Ideas to Win the Internet

Zoominfo

It’s difficult to stay inspired, relevant, and creative in B2B marketing. Get a Demo Company-focused blog post ideas It’s hard for brands to stand out from one another in today’s crowded B2B space. Share an epiphany you’ve had in your personal or professional life. What was your worst customer experience?

Epiphany 100
article thumbnail

Becoming a Master Networker – Series Intro

Adaptive Business Services

I started my B2B selling career in 1977 and our program was pretty simple … make 30 face-to-face cold calls every day. Actually, more of an epiphany. That and I’m addicted to networking. We might actually end up with 10 steps or maybe even 20. Today, I wanted to answer the “why” behind the goal of becoming a Master Networker.