Zoominfo

FEBRUARY 7, 2018

The most recent curveball comes courtesy of Facebook. And for better or worse, this change is sure to have quite the impact on your B2B marketing strategy. In today’s post, we give you the scoop on Facebook’s new algorithm, and we prepare you for the impending change. How will Facebook’s new algorithm impact your B2B business?

B2B 180

B2B Strategy Buyer Persona Marketing 180

SalesFuel

APRIL 8, 2024

If your B2B client’s target audience includes technical buyers, they may be focusing on the wrong types of ads. So, if your B2B client wants to boost sales, they should be posting videos on popular social media sites. Here’s what you need to know.

Social Media 52

Social Media Media Video B2B 52

Predictable Revenue

MARCH 8, 2023

AJ Cassata is the Co-Founder & CEO at RevenueBoost, a B2B sales and marketing […] The post How to Establish Authority and Generate Limitless Leads on Facebook with AJ Cassata appeared first on Predictable Revenue.

Facebook 62

Facebook Leads Marketing Qualified Lead How To 62

Sales and Marketing Management

OCTOBER 29, 2018

In the B2B space, product-agnostic content manifests in a variety of ways. Example : This video by Gavin Bell , a Scotland-based Facebook Ads specialist, features 14 minutes of Gavin explaining how viewers can create and launch a Facebook ad campaign. Whitepapers. They’re also platform-agnostic and device-agnostic.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Zoominfo

JUNE 25, 2018

YouTube is the third most visited site in the world after Google and Facebook. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Benefits of YouTube for B2B Marketing. Best Practices for Using YouTube for B2B. We say yes!

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. The post 15 Indispensable Company Research Tools for B2B Sales Reps appeared first on ZoomInfo Blog.

Research 233

Research B2B Tools Company 233

Zoominfo

JUNE 30, 2019

Three Incredible Examples of Creative B2B Marketing Initiatives. Although Philips is a notable electronics company, they also have two large B2B offerings—healthcare and lighting solutions. Most B2B companies are familiar with the benefits of content marketing. Very few B2Bs have mastered the art of podcasting.

Examples 208

Examples B2B Marketing Inbound 208

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. The B2B sales arena has a few social celebs of its own.

Influencer 188

Influencer B2B Social Media Twitter 188

Hubspot Sales

APRIL 6, 2023

If you’re a B2B company, ecommerce is a necessity for your business. As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In this post, we highlight the top 10 for 2023: 1. million people.

Trends 99

Trends B2B B2C Social Media 99

Zoominfo

JULY 24, 2019

Millions of companies crowd the B2B universe, vying for the same share of business. There will always be prospects who need B2B products or services. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. The average cost of a B2B sales lead varies by industry.

Lead Generation 172

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 172

Zoominfo

JUNE 19, 2018

In recent years, B2B live video has exploded in popularity as a viable marketing tactic. Of course, your B2B live video strategy will only be as successful as the content you choose to feature during live streams. Keep reading – today’s blog post offers tips and tricks for B2B marketers to make the most of live streaming!

B2B 207

B2B Video Influencer Promotion 207

Zoominfo

JANUARY 27, 2021

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. Facebook Lookalike Audiences. B2B Data + Artificial Intelligence.

B2C 264

B2C Ideal Customer Profile Account Based Marketing Lead Rank 264

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Not listening.

Social Media 147

Social Media Media B2B Marketing 147

Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps. A first-touch attribution model would assign all credit to the paid Facebook ad that began this prospect’s journey.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Crunchbase

MARCH 17, 2022

B2B marketers are catching up with the B2C space in using social media to drive revenue. Social selling , which is a way to engage and get to know prospects through social media, has become an area in which B2B brands must be competitive. Identify your B2B buyer’s pain points and, when possible, offer ideas.

Social Selling 129

Social Selling B2B Ideal Customer Profile Social Media 129

Pipeliner

FEBRUARY 11, 2022

Why You Need Tech for B2B Customer Service. B2B customers have high expectations. Find the Right B2B Customer Service Technologies. B2B customer service technologies are available today. It pays to learn about B2B customer service technologies, how they work, and their respective benefits.

Customer Service 98

Customer Service B2B Customer Maximizer 98

Adaptive Business Services

MARCH 3, 2021

If they are not on Facebook, why are you there? LinkedIn and Facebook have closed member data to almost all third-party applications like Nimble CRM. The post Nimble CRM for B2B Salespeople – Social Selling appeared first on Adaptive Business Services. Now that we know what it will do … What do we want to do? .

Social Selling 105

Social Selling CRM B2B Ideal Customer Profile 105

SBI Growth

AUGUST 21, 2013

As a Sales & Marketing Leader, you are hungry for high quality B2B leads. B2B Marketers have tested many forms of social advertising. Facebook & Twitter ads deliver high volume but lack the high-level targeting options. The best B2B option until now has been LinkedIn ads. Case Study. Mike Volpe , CMO at Hubspot.

LinkedIn 323

LinkedIn Sales Qualified Lead B2B Tools 323

Score More Sales

SEPTEMBER 13, 2013

Social media exposure – Tweets, LinkedIn/Facebook/Google+ promotion. The post Resource for Top B2B Sales Blogs appeared first on Score More Sales. Ability to educate or entertain – specifically, giving something back rather than “pitching” continually. Popularity – i.e. visitor numbers. Blog design – cosmetic appearance.

Resources 232

Resources B2B Oracle Lead Rank 232

Zoominfo

DECEMBER 5, 2018

For a post titled “5 Modern Tips for B2B Email Marketing”, you could title your Reddit submission “How has email marketing changed in recent years?” Much like Facebook, Twitter, and other social platforms, Reddit offers its own unique advertising functionality for users who want to increase the visibility of their posts.

B2B 157

B2B Advertising Advertising Promotion 157

Zoominfo

DECEMBER 6, 2018

Welcome back to our monthly B2B Blog Post Round-Up. We publish this series to recognize our favorite pieces of B2B content published each month. Today’s candidates use social media to find their future employers, and as a result, recruiters have embraced platforms like LinkedIn, Twitter, and Facebook as valuable recruiting channels.

B2B 113

B2B Hiring Social Media Face-to-face 113

Zoominfo

APRIL 9, 2019

YouTube is the third most visited site in the world after Google and Facebook. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. The good news is, there’s no shortage of ways to leverage video to create unique B2B content. We say yes!

B2B 100

B2B Marketing Lead Rank Lead Scoring 100

No More Cold Calling

MAY 20, 2014

Buyers don’t really care whether we’re B2C or B2B, nor do they understand or care about all the complex jargon we use to describe our markets and products. Bryan Kramer explains the significance is his Social Media Today article—“ There Is No More B2B or B2C: There Is Only H2H (Human to Human).”. Get those referral introductions!

B2C 237

B2C B2B Enterprise Enterprise 237

Salesmate

SEPTEMBER 15, 2021

However, there’s a myth that says B2B social media marketing isn’t effective. The sole reason is this myth that mentions the ineffectiveness of B2B social media marketing. Is B2B social media marketing ineffective? B2B social media marketing can be extremely effective when done correctly. Seth Price .

Social Media 98

Social Media Media B2B B2C 98

Pipeliner

APRIL 9, 2021

Businesses focused on increasing their B2B sales need to concentrate on a consistent set of factors, including research, relationship building , identifying pain points, and development. In the B2B marketing world, the constant objective remains to solve your customers’ problems so that their businesses can flourish.

Industry 98

Industry B2B Strategy Social Media 98

Crunchbase

FEBRUARY 22, 2021

B2B sales prospecting isn’t always as exciting and glamorous as other parts of the sales routine, as you can imagine; it’s far more behind the scenes and challenging. But how do you know how to proceed when the rules of B2B sales prospecting continue to evolve? How to prepare for B2B sales prospecting.

Ideal Customer Profile 90

Ideal Customer Profile B2B Prospecting Cold Calling 90

SendBuzz

MAY 1, 2023

– Jeffrey Gitomer Due to the rise of personalized email marketing practices, customized emails are a must-have approach even for business-to-business (B2B) buyers. What is B2B email personalization?

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

SendBuzz

MAY 1, 2023

– Jeffrey Gitomer Due to the rise of personalized email marketing practices, customized emails are a must-have approach even for business-to-business (B2B) buyers. What is B2B email personalization?

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. Top Research Tools for B2B Sales Reps 1. Let’s get into it! Free Trial 3.

Research 100

Research B2B Tools Company 100

DiscoverOrg Sales

DECEMBER 20, 2017

Facebook surfaces ads in your newsfeed based on your mood, and it’s likely you’ve received medical treatment that was either diagnosed or treated with the help of AI. ” To me, these expectations echo the hype surrounding the possibilities of what AI can do … rather than the reality of what B2B AI is actually capable of today.

B2B 150

B2B Marketing Data System 150

The Digital Sales Institute

APRIL 6, 2021

A B2B sales message is about grabbing attention. A relevant part of that branding journey is writing an impactful B2B message. A relevant part of that branding journey is writing an impactful B2B message. Compose a winning first B2B message, and you’ll be ready to start conquering the market. Direct but engaging.

B2B 66

B2B Hiring B2C Social Media 66

Pointclear

JANUARY 24, 2012

Whether it's trying to make a seeming non-sexy product irresistible or pinpointing the buyer in a corporate landscape of bureaucracy and politics, B2B is a challenge. Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. Do B2B marketers not sell to the "Business Consumer?"

B2B 192

B2B Social Media Face-to-face Twitter 192

No More Cold Calling

OCTOBER 13, 2016

Have B2B sales reps gone the way of CD players, the Rolodex, and analog radio—replaced by technology that gets the job done faster and better? Some take this to mean that our prospects and clients don’t really need us anymore—that the automation of selling has made B2B sales reps irrelevant. needs us more than ever. Moreover, the U.S.

B2B 120

B2B Hiring Social Media Pharmaceuticals 120

Zoominfo

JUNE 28, 2021

The problem with the current B2B buying process. Let us first identify the problems with the current B2B buying process. In the last few years, people have been wired to communicate over synchronous conversational apps like Whatsapp, Wechat, Facebook Messenger, and iMessage. Problem #2: Pushy marketing. Real-time conversation.

Conversion 246

Conversion Marketing Lead Capture Face-to-face 246

Pointclear

APRIL 12, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The 7 Biggest Misconceptions of Successful B2B Marketing. LinkedIn Adds Facebook-Style Mentions In Status Updates And Home-Page Comments. Gershik opines, “In B2B, the idea of a funnel is myopic.

B2B 154

B2B PointClear Top of Funnel Marketing 154

The Digital Sales Institute

JANUARY 19, 2022

B2B marketing content in the primary method to drive web traffic and sales leads. What is B2B Marketing Content? B2B marketing content is a type of marketing content that focuses on the needs and wants of the business-to-business (B2B) sector. Strategies for better B2B Marketing Content.

B2B 52

B2B Marketing Social Media How To 52

BrainShark

AUGUST 24, 2011

As of late, I’ve been seeing and hearing a lot of discussion on the use of Facebook in social media marketing, particularly in B2B.

Facebook 62

Facebook B2B Social Media Media 62