Sales and Marketing Management
MARCH 5, 2024
Here's how to accomplish that. The post How to Summarize Marketing Content for Maximized B2B Sales appeared first on Sales & Marketing Management. Business customers want marketing content that provides key information quickly and efficiently.
Sales and Marketing Management
APRIL 22, 2024
The post How to Align with CFOs in a ‘Show Me’ Year for B2B Marketers appeared first on Sales & Marketing Management. Chief marketing officers are being asked to show measurable results of their budget. That's a positive thing.
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Sales and Marketing Management
MAY 2, 2022
Appealing to the human being at the other end of a B2B marketing campaign will drive transformational and sustainable growth. It will make B2B marketing more human, more compelling, and more effective. The post How to Create a Connection Between Your Brand and Your B2B Customer appeared first on Sales & Marketing Management.
Smooth Sale
MARCH 10, 2024
Photo by Andrea Schit z via Pixabay Attract the Right Job Or Clientele: Do You Know How To Increase B2B Sales? Intense competition in the business-to-business (B2B) landscape often makes it challenging for brands to win potential customers. Doing this every step of your B2B sales funnel is a superior hack to gain customers.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Sales and Marketing Management
APRIL 23, 2024
In a crowded and competitive B2B market, omnichannel marketing is an effective differentiator. Here's how to create an omnichannel marketing strategy for a smooth customer experience. The post Omnichannel Marketing for B2B: Strategies for Getting More Customers appeared first on Sales & Marketing Management.
Sales and Marketing Management
APRIL 30, 2021
The post How to Keep Closing B2B Deals Amidst the Pandemic appeared first on Sales & Marketing Management. Until the pandemic is over (and maybe beyond that) businesses must adopt new strategies to close sales deals.
Advertiser: ZoomInfo
This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment. You’ll get a deep dive on: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention
Advertiser: ZoomInfo
This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.
Advertiser: ZoomInfo
Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. How data impacts your organization as a whole. The best ways to learn how to achieve clean, consistent data.
Speaker: Tyler Pleiss, AMB Manager - Strategic & Kristen Rauch, ABM Manager - Expansion
If you want to make the conversion but aren’t sure where or how to begin, don't worry — we've got you covered. Join expert ABM managers Tyler Pleiss and Kristen Rauch to learn real chat strategies you can put into action, as well as how chat can fit into a multi-channel engagement strategy.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
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How to Streamline Your Sales Process. How to Deliver a Great Product Demo. How to Master Sales Time Management. How to Monitor & Improve Sales KPIs. Download the eBook to discover how you can sync your team to create sales harmony and accelerate revenue.
Advertiser: ZoomInfo
According to Bold 360, “81 percent of B2B buyers have left a page because they didn’t want to fill out a form.”. This guide will examine the market forces at play, shifting buyer trends, what conversational marketing is, how to leverage it, and the tactics involved in adopting conversational marketing for a B2B demand generation strategy.
Advertiser: ZoomInfo
Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider. How to assess the current health of your database while working with a B2B contact data provider. What to look for before entering a buyer’s agreement with a vendor.
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