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The Achilles Heel of CRM Adoption (and 2 Ways to Overcome it)

SBI

Truly mobile B2B sales organizations, like those of retail merchandisers and pharmaceutical companies, need to be much more agile and results-ready than laptop computers equipped with CRM allows them to be. The form-factor of a smartphone or a tablet makes mobile computing ubiquitous. No more waiting for laptop systems to boot-up.

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