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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

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The Psychology Behind Unexpected Rewards

Sales and Marketing Management

Author: Luke Kreitner The element of surprise has been proven to be a powerful motivational tool. Scientific studies show that unexpected incentive rewards stimulate areas of the brain connected to behavior development and learning. In short, surprise incentive rewards are powerful because they’re universal.

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Your Guide to Choosing a B2B Data Provider

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Many B2B data providers claim to have the “best” data. Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. What is B2B Data? Types of B2B Data Providers.

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Top 10 Social Selling Tools

Zoominfo

Because there are so many social selling tools on the market today, we’ve put together a list of some of our favorites. Top Ten Social Selling Tools: 1. LinkedIn offers the most comprehensive amount of customer information – making it the most essential B2B social selling platform. Ready to get started? Keep reading!

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6 Marketing Strategies for B2B Customer Retention

Sales and Marketing Management

The requirements in B2B model are different. B2B marketing is more technical than B2C. To promote customer retention and strengthen your B2B marketing scheme, we’ve assembled this list of six key strategies you can use. However, B2B marketing is different because success is all that matter. Set and exceed expectations.

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Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

In the B2B space, product-agnostic content manifests in a variety of ways. Creators can include a lot of information beneath each video, but it’s important to put a compelling incentive and/or promotional link first since YouTube cuts off the majority of this text. Whitepapers. Blog Posts and Articles.

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4 B2B Marketing Strategies That Work in Every Industry

Pipeliner

Businesses focused on increasing their B2B sales need to concentrate on a consistent set of factors, including research, relationship building , identifying pain points, and development. With so many strategies and tools available for small business marketing, it can be challenging to choose a plan. Social Media Lead Generation.