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5 Must-Follow B2B Sales Influencers

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In a recent post, we explored the qualities that made someone an influencer. We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. The B2B sales arena has a few social celebs of its own. Wondering who they are?

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B2B Blog Post Round-Up: Choosing Influencers & More

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Welcome to our eighth installment in our series of B2B Blog Post Round-Ups. Today’s edition features content about lead generation, data-driven recruitment, marketing influencer selection and more. Today’s edition features content about lead generation, data-driven recruitment, marketing influencer selection and more.

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How Younger Generations are Disrupting B2B Buying

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There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change. The marketplace is not just about products or services — digital platforms, social influences, company values, personalization, and authenticity all matter to younger generations.

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30 Shocking Influencer Marketing Statistics

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Take influencer marketing for example. This strategy relies on the power of industry influencers and thought leaders to achieve critical business goals. Typically brands work with influencers who have a large, dedicated following, particularly on social media. 30 Shocking Influencer Marketing Statistics.

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New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Intent data can help B2B marketers reach active buyers earlier, influence their journey, and close more deals. In this session, Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions, will show you how to: Use buyer context to rationalize intent data. However, not all intent data is created equal.

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Do You Know How To Increase B2B Sales?

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Photo by Andrea Schit z via Pixabay Attract the Right Job Or Clientele: Do You Know How To Increase B2B Sales? Intense competition in the business-to-business (B2B) landscape often makes it challenging for brands to win potential customers. Doing this every step of your B2B sales funnel is a superior hack to gain customers.

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Influencer Marketing 101: The Beginner’s Guide

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B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. Yet, its popularity has been slow to catch on in the B2B community. So, why aren’t more B2B companies jumping on the influencer bandwagon?

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Intent Signal Data 101

B2B buyers spend just 15% of their time interacting with brands before making a purchase decision” (Gartner). That means B2B marketers miss out on 85% of a buyer’s journey! How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? Intent signal data can help.

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A Pragmatic Guide to ABM Success

Speaker: Howard J. Sewell, President of Spear Marketing Group

What criteria should influence the choice of tactics and KPIs? In this exclusive webinar, you’ll hear B2B expert Howard J. This session is designed specifically for B2B marketers & sales reps who are ready to take their ABM initiative to the next level.