Emissary

FEBRUARY 1, 2022

P&C insurance deals, like many high-tech enterprise sales , can be difficult to predict. The insurance market is riddled with regulations, and companies tend to be risk averse. For example, in many P&C insurers, the company culture resists new technology. For example, insurance buyers can’t afford to take risks.

Insurance 52

Insurance Insurance Closing Decision Maker 52

Sales Hacker

FEBRUARY 14, 2023

Using TikTok for B2B selling might seem unprofessional. But TikTok has proven a powerful channel for B2B messages. In this guide, I’ll take you through the top 5 strategies for leveraging TikTok for B2B sales — backed by research-based stats and live examples. Why use TikTok for B2B sales? TikTok users are 1.7x

B2B 90

B2B Top of Funnel Ideal Customer Profile Video 90

Janek Performance Group

DECEMBER 27, 2022

With the New Year just around the corner, it’s time to consider the new B2B sales strategies you may have been putting off. The B2B landscape is changing rapidly. Looking into the future, we can predict the changes to the B2B sales landscape and what strategies companies should adopt to stay successful. New Revenue Source.

Trends 62

Trends B2B Hiring Ideal Customer Profile 62

Pointclear

DECEMBER 17, 2013

The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title.

Harte Hanks 232

Harte Hanks Lead Rank B2B Data 232

Zoominfo

NOVEMBER 7, 2018

To help you impress job applicants and attract top talent, we give you seven ways to improve your B2B job descriptions. We offer 3 weeks paid time off, paid holidays and top-of-the-line benefits from health and dental insurance to 401(k) assistance. Keep reading. Better: “Our employees enjoy a fun, collaborative environment.

B2B 130

B2B Hiring Social Media Sales Qualified Lead 130

Pointclear

MAY 23, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Michael Chassen''s Rules for Authentic B2B Communications. Blackboard co-founder Michael Chasen credits B2B marketing communications with helping to build the company, which sold for $1.64

Competition 190

Competition B2B PointClear Marketing 190

Anthony Iannarino

JANUARY 20, 2020

If you are signing your client’s contract, it requires that you, or your legal counsel, negotiate indemnification clauses and insurance coverages. Greater accountability makes sales challenging, especially in B2B sales. The post This Is What Has Made B2B Sales More Challenging appeared first on The Sales Blog.

B2B 116

B2B Trends Guarantee Insurance 116

Zoominfo

NOVEMBER 7, 2018

To help you impress job applicants and attract top talent, we give you seven ways to improve your B2B job descriptions. We offer 3 weeks paid time off, paid holidays and top-of-the-line benefits from health and dental insurance to 401(k) assistance. 6. Key Takeaways about B2B Job Descriptions. Keep reading.

B2B 100

B2B Hiring Social Media Sales Qualified Lead 100

CloserIQ

JULY 20, 2020

Your ability in retaining b2b salespeople hugely impacts the success of your sales teams. Here are some best practices for retaining b2b salespeople: 1. Robust healthcare and retirement benefits are a great incentive to stay, as are non-standard benefits like a health/fitness stipend or pet health insurance.

B2B 76

B2B Incentives Incentive How To 76

Understanding the Sales Force

SEPTEMBER 18, 2023

Similar to the 2023 hurricanes, B2B salespeople take one of five paths: They reach out directly to the Decision Maker They settle for someone who reports directly to the Decision Maker They settle for someone who has influence over the Decision Maker They call on Procurement They call on a business user.

Decision Maker 193

Decision Maker Insurance Insurance Call-back 193

Allego

DECEMBER 13, 2023

According to Bizzabo’s 2023 State of In-Person B2B Conferences Report : 47.2% of organizers reported increased attendance at their B2B in-person conferences 76.6% According to Bizzabo’s 2023 State of In-Person B2B Conferences Report : 47.2% of organizers reported increased attendance at their B2B in-person conferences 76.6%

Conference 77

Conference Sales Enablement Biotechnology Insurance 77

Zoominfo

FEBRUARY 13, 2021

Natali Mohanty, PURE Insurance Natali is Senior Vice President of Data and Analytics at PURE Insurance, and has experience in data and analytics for over a decade. Tom has a passion for digital transformation in the insurance industry. Antonio Rosa, NSM Insurance Antonio is Director of Strategy and Analytics at NSM Insurance.

Analytics 100

Analytics Data Insurance Insurance 100

Partners in Excellence

OCTOBER 31, 2023

Another went: Hi David, As a CIO for a B2B company, you’re tasked with identifying the best software for your sales and product teams… I had a momentary identity crisis, Me a CIO?????!!!! Or another: David: As an active thought-leader in the spaces of benefits, employees, and insurance, your perspective has always stood out!I’m

Insurance 129

Insurance Insurance Intent LinkedIn 129

Zoominfo

SEPTEMBER 12, 2023

For teams that need to build GenAI into their workflows today, the answer is clear: high-quality B2B data must be the backbone of your AI initiatives. For example: Despite the core importance of CRM systems to B2B growth, companies still estimate that about a third of their data is inaccurate on average.

Data 147

Data Scale Lead Rank Hiring 147

The Sales Hunter

FEBRUARY 17, 2012

This is a basic rule of selling in a B2B environment. However, this does not mean B2B sales do not also have a big element of what I call “B2P” impact. .” These people definitely exist in B2B sales. If you are in B2B sales, you better pay close attention to the politics going on behind the scenes.

Motivation 172

Motivation B2B Decision Maker Hiring 172

CloserIQ

JULY 20, 2020

Your ability in retaining B2B salespeople hugely impacts the success of your sales teams. Here are some best practices for retaining B2B salespeople: 1. Robust healthcare and retirement benefits are a great incentive to stay, as are non-standard benefits like a health/fitness stipend or pet health insurance.

B2B 52

B2B Incentives Incentive How To 52

Sales and Marketing Management

NOVEMBER 11, 2020

MarketingProfs sought to solve that disconnect by taking the opportunity to rethink its approach to its flagship event, the MarketingProfs B2B Forum. The to-do list that grew longer during your time away.) Once More… With FEELING. Jen Smith is vice president of marketing at MarketingProfs.

Demand Generation Agencies 358

Demand Generation Agencies Face-to-face Lead Rank Conference 358

MarketJoy

JULY 27, 2018

The maturation of the internet has changed the B2B buying cycle forever. This white paper will give you a road map for how to attract more customers and win more deals in a rapidly changing B2B landscape. This white paper will give you a road map for how to attract more customers and win more deals in a rapidly changing B2B landscape.

B2B 64

B2B Lead Rank Lead Scoring B2C 64

Zoominfo

APRIL 24, 2020

We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. Health and safety topics also saw massive increases in consumption in our comparison, including: Health Insurance (up 1,238%) Telehealth (up 336%) Workplace Safety (up 270%). At ZoomInfo, data is our passion. So, let’s start there.

Outsourcing Services 227

Outsourcing Services Intent Data Transportation Intent 227

Increase Sales

JUNE 26, 2013

She developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the non-profit arena, and the insurance industry. Marketing B2B business to consumer Debbie Laskey marketing tool social media social media channels Twotter stream' Share on Facebook.

Social Media 159

Social Media Media B2C Tools 159

DiscoverOrg Sales

DECEMBER 18, 2018

Insurance. In B2B sales, it’s time. For sellers, context is everything. Before we dive in, let’s take a quick look at the most-prospected-to industries. Top 10 Most-Prospected-to Industries of 2018. FinancialServices. Manufacturing-Durables. ConsumerProducts. ITServices. Telecom/CommunicationServices. ComputerSoftware. HealthInsurance.

Company 156

Company Prospecting Oracle Transportation 156

Sales and Marketing Management

JUNE 28, 2018

Even in the B2B space, 74 percent of buyers report doing more than half of their research this way. For any problem, numerous solutions exist for consumers or B2B clients. From casual browsing to thorough research, online exploration occurs well before customers meet a salesperson. Don’t just know your product — know its ecosystem.

Buyer 209

Buyer Guidelines Insurance Insurance 209

Allego

DECEMBER 28, 2022

BISA (the Bank Insurance & Securities Association’s annual event) will be back again in 2023 and offers insight and opportunities for those responsible for the marketing, sales, and distribution of securities, insurance, and other financial products and services through the bank channel. Forrester B2B Summit EMEA – Oct.

Conference 62

Conference Sales Enablement Biotechnology Insurance 62

Hubspot Sales

AUGUST 2, 2023

This can be as simple as “I’m a B2B sales rep for a [industry] company.” Prompt : I'm a B2B sales rep for an insurance broker trying to convince HR reps to purchase corporate health insurance from me. For your audience, you can describe them in a line, or you can ask ChatGPT to create a persona for you.

How To 78

How To Insurance Insurance Travel 78

Pipeliner

APRIL 11, 2024

It can be an elusive target, though, given the typical focus in working to insure your products and services delivered to a client are the very best that they can be. It’s a mistake that you’d like to think would be a rarity in the sophisticated B2B world of serving large enterprise accounts. It’s a goal we strive for in selling.

Guarantee 52

Guarantee Hotels B2C Enterprise 52

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Along with other modern B2B data, NAICS codes can provide a fine level of granularity that’s useful when prioritizing and routing accounts across a sales organization, developing personalized, relevant messaging, and many other applications.

Transportation 204

Transportation Chemicals Automotive Marketing 204

MTD Sales Training

OCTOBER 6, 2011

If you have been in the world of professional B2B selling for any length of time, then you have probably had tha t prospect who kept you waiting for 15, 20, 30 minutes or more. Use the incident to insure a proper meeting is planned. Use the incident to insure a proper meeting as planned. Now continuing: #1.

Prospecting 252

Prospecting Insurance Insurance Meeting 252

Zoominfo

OCTOBER 28, 2020

Pet insurance provider Petplan partners with The Dodo, a media brand that focuses on animals, to offer coverage via a new app. Slack creates branded sneakers with footwear company Cole Haan. The Westin Hotel in Boston houses students from Northeastern University as part of COVID-19 precautions.

Loyalty 178

Loyalty Hubspot Hotels ROI 178

Vendor Neutral

NOVEMBER 1, 2023

Sales Tech and Innovation Hub Sales Execution Success in Regulated Markets REGISTER NOW Let’s Talk Sales Execution, Buyer Relevant Content, the Risk and Reward “Forrester Research has found that 89% of B2B buyers say receiving relevant content at each buying stage is important or very important.”

Scale 52

Scale Marketing Health Care Analytics 52

No More Cold Calling

SEPTEMBER 25, 2014

The same principles hold true in B2B sales, but customers don’t instinctively get the message. Example: I prefer buying insurance from my long-time agent (whom I’ve known and liked for 25 years), rather than trying to find something cheaper on the Web. If you want a top-notch product fast, you’ll need to pay more. Wouldn’t you?

Cost per Acquisition 314

Cost per Acquisition Hiring Discount Insurance 314

Pipeliner

OCTOBER 16, 2020

While physical and digital shops are very common in B2C operations, it’s a very relevant (and underused) strategy for B2B sales as well. Get the Legalities and Insurance Sorted Out. To ensure your shop won’t fade into your own memories, make sure you’ve done all the legal leg work and gotten yourself insurance.

Insurance 59

Insurance Insurance B2C Follow-up 59

Women Sales Pros

DECEMBER 18, 2018

With experiences like Amazon, B2B sales are now taking on many of the characteristics that were once only found in B2C sales. B2B buyers want to conduct their own research. Escalating Buyer Control B2B prospects and clients have access to ever increasing amounts of information.

Influencer 98

Influencer Buyer B2C Insurance 98

The Center for Sales Strategy

NOVEMBER 8, 2018

This sort of pre-purchase work is just as prevalent in the B2B world! I’m sure you would agree that the most notable difference is the amount of time the consumer spends researching in advance.

B2C 79

B2C Insurance Insurance Banking 79

Anthony Cole Training

FEBRUARY 21, 2013

In 1987, when I entered the life insurance business with David Zimmerman at National Life of Vermont, I learned that selling life insurance was truly "selling" and my experience with Nautilus had been merely "order-taking". What else are you besides a banker, an accountant, and insurance agent? in Dallas, Texas.

Insurance 212

Insurance Insurance Hiring Sales Qualified Lead 212

Adaptive Business Services

MARCH 1, 2023

My insurance guy, Bruce, comes to mind. In my almost 50 years of B2B selling, I can tell you that it is very rare for a customer to push back on any expectation that I have set. These 3 steps are the glue that holds the selling process together and they are repeatedly deployed throughout the sales cycle. You will be seen as a hero!

Insurance 71

Insurance Insurance Sales Qualified Lead Guarantee 71

Pointclear

FEBRUARY 28, 2018

The short answer is we work with B2B technology, healthcare, financial services and business services organizations, as well as manufacturers. Software to optimize the insurance business through predictive analytics. I spend a lot of time on the phone every day, talking to sales and marketing leaders—including prospects.

PointClear 100

PointClear Sales Qualified Lead Transportation Lead Qualification 100

Mindtickle

FEBRUARY 3, 2021

SalesSparx enriches MindTickle’s data-driven learning, training, and coaching capabilities with industry-specific playbooks, processes, and training needed to arm sellers in the B2B healthcare vertical — a huge market with equally huge revenue potential.

Strategy 105

Strategy Telecommunications Customer Top of Funnel 105