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The Pros and Cons of BDRs in B2B Sales and Marketing

Janek Performance Group

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. This includes lead handoff criteria, territory ownership, and commission structures, which can undermine collaboration and cohesion. One such strategy involves the use of Business Development Representatives (BDRs).

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How to Create a Targeted B2B Customer Profile

Zoominfo

The email inboxes of B2B executives are already filled with so much marketing clutter. Let’s take a look at what exactly B2B customer profiles are, how to create them, and how they can make or break your marketing campaign. Better customer loyalty – Customers who feel understood and personally catered to will stick around.

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How to Create a Targeted B2B Customer Profile

Zoominfo

The email inboxes of B2B executives are already filled with so much marketing clutter. Let’s take a look at what exactly B2B customer profiles are, how to create them, and how they can make or break your marketing campaign. Better customer loyalty – Customers who feel understood and personally catered to will stick around.

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Market & Sales Intelligence — Why Both are Essential for Sales Teams

Zoominfo

Additionally, sales teams can uncover new opportunities with uncharted leads, industries, and territories. In the B2B realm, sales cycles are much longer, and purchasing decisions involve multiple stakeholders. How Can I Optimize Intelligence in the Sales Cycle? Features for Market Intelligence and Sales Intelligence Tools.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Evaluating Your Business Development Strategy

Janek Performance Group

For example, McKinsey’s Future of B2B sales: The big reframe lists the following: More hybrid sales roles with a focus on business development in outperforming organizations Customer preference, including remote human interactions or digital self-service These changes can determine your approach, resource allocation, and competitiveness.

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How Sales Leaders can Build a Model for Success with Phil Harrell, #165

Vengreso

Phil is an industry thought leader in sales and marketing with more than 20 years of experience building and leading high-performance B2B sales teams worldwide. B2B Buyers Expect B2B Companies to be as Efficient as B2C Companies. That’s when customer loyalty and advocacy happens. I learned so much from this ep.

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